How to validate your SaaS idea *before* you start building.
→ In less than 10 days
→ For less than $200
→ In 3 simple steps
Let's see how 🧵👇
→ In less than 10 days
→ For less than $200
→ In 3 simple steps
Let's see how 🧵👇
Step 1: Set up a landing page.
Describe your product idea, the features, and the problem you want to solve.
Tools:
→ shuffle.dev to create the landing page.
→ copy.ai to create the copy.
→ figma.com to create the graphics.
Describe your product idea, the features, and the problem you want to solve.
Tools:
→ shuffle.dev to create the landing page.
→ copy.ai to create the copy.
→ figma.com to create the graphics.
On the pricing page, include a simple form to join the waiting list for your product.
Use this to collect emails.
Tools:
→ zapier.com to handle form submissions.
→ airtable.com to store the emails.
Use this to collect emails.
Tools:
→ zapier.com to handle form submissions.
→ airtable.com to store the emails.
Step 2: Create ads for Facebook / Google.
Create some thumb-stopping ad creatives for your SaaS.
Present your offer in an enticing way 🚀
Tools:
→ canva.com to create graphics
→ anywords.com to create ad copy
Create some thumb-stopping ad creatives for your SaaS.
Present your offer in an enticing way 🚀
Tools:
→ canva.com to create graphics
→ anywords.com to create ad copy
When you design your ad creatives - be clear about the fact that this is a pre-launch.
Present the problem you're solving, and highlight the benefits of joining early.
Present the problem you're solving, and highlight the benefits of joining early.
Step 3: Set up an ad campaign on Facebook and Google.
Set the budget to around $10-$12/day and let it run for 7-10 days.
Tools:
→ facebook.com
→ ads.google.com
Set the budget to around $10-$12/day and let it run for 7-10 days.
Tools:
→ facebook.com
→ ads.google.com
Before you create the campaigns, try to do a little research about your ideal user.
Use this to narrow down the target group.
If you have a customer list from a similar SaaS, you can create a so-called lookalike audience to get even better results 👌
Use this to narrow down the target group.
If you have a customer list from a similar SaaS, you can create a so-called lookalike audience to get even better results 👌
Finally - let the campaign run, and see how many sign-ups you get!
It's a great idea to settle on a target number before starting the experiment.
If you reach the target → you can consider your idea validated 💪
It's a great idea to settle on a target number before starting the experiment.
If you reach the target → you can consider your idea validated 💪
🎁 Bonus tip:
See if you can charge people money for joining the waiting list.
It's not always a viable option - but if you can make it work, you can consider your validation 10x stronger.
See if you can charge people money for joining the waiting list.
It's not always a viable option - but if you can make it work, you can consider your validation 10x stronger.
⚠️ Finally: Remember that validating your idea doesn't mean that your business is guaranteed to survive.
It's an early indication of interest. Treat it as such.
It's an early indication of interest. Treat it as such.
So, to summarize:
→ Set up a landing page + email form.
→ Create enticing ad creatives.
→ Run ads for $10-$12/day for 7-10 days.
Validate if the number of sign-ups matched or exceeded what you were aiming for.
→ Set up a landing page + email form.
→ Create enticing ad creatives.
→ Run ads for $10-$12/day for 7-10 days.
Validate if the number of sign-ups matched or exceeded what you were aiming for.
If you got eager to try this approach, tell us which product you're gonna try it with!
Share it in a comment below 🤩👇
If you enjoyed reading:
- Follow me (@SimonHoiberg) for more.
- Share it with your community by retweeting below.
Share it in a comment below 🤩👇
If you enjoyed reading:
- Follow me (@SimonHoiberg) for more.
- Share it with your community by retweeting below.
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