I’ve created 100+ landing pages.
Combined they have generated millions of dollars in sales.
Here are 25 tips to help you sell more:
Thread
Combined they have generated millions of dollars in sales.
Here are 25 tips to help you sell more:
Thread
1/ Add more headlines.
Most people skim through the copy.
Break your copy into multiple short sections.
Make your headlines tell the story so skimmers can get your message.
Most people skim through the copy.
Break your copy into multiple short sections.
Make your headlines tell the story so skimmers can get your message.
2/ Add many bullet points.
They’re very persuasive.
One great bullet point can get you a sale.
They’re very persuasive.
One great bullet point can get you a sale.
3/ Don’t be clever – be clear.
If you make your readers do a doble check…
They’ll lose focus.
And when they do…
they’re gone.
If you make your readers do a doble check…
They’ll lose focus.
And when they do…
they’re gone.
4/ Tell stories with your headlines.
Go from:
“Here’s how John lost 10lb in 10 weeks”
to:
“John went from feeling ashamed that he let himself go to gaining the confidence to take his shirt off while going for a run at the park.”
Go from:
“Here’s how John lost 10lb in 10 weeks”
to:
“John went from feeling ashamed that he let himself go to gaining the confidence to take his shirt off while going for a run at the park.”
5/ Make it clear for who your offer is
Have you ever read something and think,
“This sounds promising”
But then you realize it’s not meant to help you, but a whole different group of people?
I have.
Be clear about who your product is for.
Have you ever read something and think,
“This sounds promising”
But then you realize it’s not meant to help you, but a whole different group of people?
I have.
Be clear about who your product is for.
6/ Describe your bonuses in detail.
Some people just buy for the bonuses.
Maybe it’s a template they need.
Or the checklist.
Make sure to highlight your bonuses
Some people just buy for the bonuses.
Maybe it’s a template they need.
Or the checklist.
Make sure to highlight your bonuses
7/ Low-readability kills conversion – use readable fonts
Never use Script fonts on your landing pages.
They’re unreadable.
Sans-serif fonts are better for readability.
Never use Script fonts on your landing pages.
They’re unreadable.
Sans-serif fonts are better for readability.
8/ Use contrasting color to make your text pop
Use apps like Color Contrast Checker to see if your content is readable.
Use apps like Color Contrast Checker to see if your content is readable.
9/ Use simple CTAs to leave no room for misinterpretation.
Around your CTA, you can also:
- Explain what the next step is
- Showcase payments methods icons
- Tell your prospects their info is safe
Around your CTA, you can also:
- Explain what the next step is
- Showcase payments methods icons
- Tell your prospects their info is safe
10/ Make use of white space to make your page skimmable.
White spaces also give your eyes a rest and make the sales page easy to read and navigate.
White spaces also give your eyes a rest and make the sales page easy to read and navigate.
11/ Tell customer stories instead of yours.
The reason is simple:
Your customers’ stories give you more credibility and show that others can achieve results.
The reason is simple:
Your customers’ stories give you more credibility and show that others can achieve results.
12/ Only promote one product.
Focus. Focus. Focus.
Remember to follow the rule of ONE:
- One problem
- One solution
- One big idea
- One customer avatar
Focus. Focus. Focus.
Remember to follow the rule of ONE:
- One problem
- One solution
- One big idea
- One customer avatar
13/ Video testimonials are the ultimate credibility booster.
Add subheadings and footnotes to each video testimonial explaining:
- Who is the client
- Why is this case relevant
- What the client achieved
Add subheadings and footnotes to each video testimonial explaining:
- Who is the client
- Why is this case relevant
- What the client achieved
14/ Make your copy conversational
Use:
> short sentences
> simple words
> ‘you’ instead of ‘I’ or ‘we’
Use:
> short sentences
> simple words
> ‘you’ instead of ‘I’ or ‘we’
15/ VSLs print money
Video Sales Letters are a great way to build trust.
- Tell your story
- Explain your process
- Explain your mechanism
And remember to add a clear CTA at the end.
Video Sales Letters are a great way to build trust.
- Tell your story
- Explain your process
- Explain your mechanism
And remember to add a clear CTA at the end.
16/ Make your page load under 2 seconds
Research says that conversion rates drop by an average of 4.42% with each additional second of load time.
Sites like Gtmetrix let you test your load speeds.
Research says that conversion rates drop by an average of 4.42% with each additional second of load time.
Sites like Gtmetrix let you test your load speeds.
17/ Remove the main navigation from your landing pages.
Focus on the product.
And don’t distract your readers.
Focus on the product.
And don’t distract your readers.
18/ Make your buttons orange to increase clicks.
And remember to add compelling copy to your button.
"Add to cart" isn't enough, use a clear Call To Action:
- "Book your call"
- "Secure your ebook"
And remember to add compelling copy to your button.
"Add to cart" isn't enough, use a clear Call To Action:
- "Book your call"
- "Secure your ebook"
19/ Optimize your landing pages for mobile.
Mobile traffic is +70% of all traffic.
Make sure you landing pages load fast and looks great on mobile
Mobile traffic is +70% of all traffic.
Make sure you landing pages load fast and looks great on mobile
20/ Display trust symbols.
5-star ratings and brand logos add authority and social proof to your landing pages.
@thejustinwelsh does this on all his sales pages.
5-star ratings and brand logos add authority and social proof to your landing pages.
@thejustinwelsh does this on all his sales pages.
21/ Use longer copy
Long copy answers more objections
KISSmetrics ran an experiment on their homepage.
The original version of the homepage had 1,300 words.
And it outperformed a newer version containing just 500 words.
Long copy answers more objections
KISSmetrics ran an experiment on their homepage.
The original version of the homepage had 1,300 words.
And it outperformed a newer version containing just 500 words.
22/ Repeat your CTA on long pages.
Remember to place your CTA at strategic points.
- Below the product presentation
- Below the bonuses
- Below the price anchoring section
- Below the P.S.
Remember to place your CTA at strategic points.
- Below the product presentation
- Below the bonuses
- Below the price anchoring section
- Below the P.S.
23/ Avoid pop-ups
There’s nothing more obnoxious than being served a pop-up when you’re invested in reading a copy.
No pop-ups in your sales pages.
There’s nothing more obnoxious than being served a pop-up when you’re invested in reading a copy.
No pop-ups in your sales pages.
24/ Answer questions with a FAQ section
People usually want to know your guarantee, how long it’ll take them to go through your programs, etc.
FAQs are perfect for handling objections.
People usually want to know your guarantee, how long it’ll take them to go through your programs, etc.
FAQs are perfect for handling objections.
25/ Create urgency with countdown timers
Urgency makes people feel they’ll miss out if they don’t take swift action.
Countdown timer serve as reminders that they’ll miss out.
Urgency makes people feel they’ll miss out if they don’t take swift action.
Countdown timer serve as reminders that they’ll miss out.
That's a wrap!
If you enjoyed this thread:
1. Follow me @joserosado for more of these
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If you enjoyed this thread:
1. Follow me @joserosado for more of these
2. RT the tweet below to share this thread with your audience
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