1. Nail the headline.
12x as many people read the headline vs the rest of the content.
Make your headline:
- Short
- Punchy
- Eye-catching
12x as many people read the headline vs the rest of the content.
Make your headline:
- Short
- Punchy
- Eye-catching
2. Nail the hook..
...
So bad that it convinces a reader that your story is worth reading.
Punch the reader in the face with your first sentence.
If people donβt read it, theyβre not going to read your second line either.
...
So bad that it convinces a reader that your story is worth reading.
Punch the reader in the face with your first sentence.
If people donβt read it, theyβre not going to read your second line either.
3. Keep it simple, stupid.
The KISS principle
Write simply and clearly to maximize reader attention.
Use words that people will easily understand.
Keep your sentences short.
The KISS principle
Write simply and clearly to maximize reader attention.
Use words that people will easily understand.
Keep your sentences short.
4. Write the way you talk.
Your writing should sound like you.
- Your vocabulary
- Your cadence
- Your syntax
- Your dialect
Be YOU
Your writing should sound like you.
- Your vocabulary
- Your cadence
- Your syntax
- Your dialect
Be YOU
5. Tell a story
We all love a good story that begins with...
- Situation
- Problem
- Why it is hard to solve
- Solution
- How it makes life easy
- Results
The power of storytelling is clear:
- Catch our attention
- Influence us
- Inspire us to action.
We all love a good story that begins with...
- Situation
- Problem
- Why it is hard to solve
- Solution
- How it makes life easy
- Results
The power of storytelling is clear:
- Catch our attention
- Influence us
- Inspire us to action.
6. Eliminate unnecessary words
- Replace redundant adjectives.
- Remove redundant pairs and categories.
- Take out words that state the obvious and add excess detail
- Remove unnecessary determiners and modifiers.
- Replace redundant adjectives.
- Remove redundant pairs and categories.
- Take out words that state the obvious and add excess detail
- Remove unnecessary determiners and modifiers.
Why?
- Easier to read
- Quicker to read
- More likely to be read
- Less likely to be misunderstood
- More professional.
- Easier to read
- Quicker to read
- More likely to be read
- Less likely to be misunderstood
- More professional.
tldr:
1. Nail the headline
2. Nail the hook
3. Keep it simple, stupid
4. Write the way you talk
5. Tell a story
6. Eliminate unnecessary words
1. Nail the headline
2. Nail the hook
3. Keep it simple, stupid
4. Write the way you talk
5. Tell a story
6. Eliminate unnecessary words
That's a wrap!
If you enjoyed this thread, please:
- Retweet the first tweet and help others find this thread
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If you enjoyed this thread, please:
- Retweet the first tweet and help others find this thread
- Follow me at @AngryTomtweets for more of these
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