We have in this thread curated the 12 most important parts from $TTD's Q3 earnings call.
Among digital ad businesses, The Trade Desk has been a clear winner this quarter. But why?
1. Ad dollars are moving from walled gardens (like $META) to open platforms, according to Jeff:
Among digital ad businesses, The Trade Desk has been a clear winner this quarter. But why?
1. Ad dollars are moving from walled gardens (like $META) to open platforms, according to Jeff:
2. Power is now, kind of, moving from the advertising giants to the advertisers:
3. $TTD is growing at more than 3x the worldwide advertising market rate:
"I believe that through the first 9 months of the year, we have [...] grabbed more land than at any point in our history."
4. 2022 has been a fantastic year for $TTD:
4. 2022 has been a fantastic year for $TTD:
!["I believe that through the first 9 months of the year, we have [...] grabbed more land than at any...](https://pbs.twimg.com/media/FhNmHvcX0AAHkVT.png)
5. Jeff cites $PG's CFO on the precise nature of programmatic advertising:
6. Jeff himself has apparently underestimated how critical programmatic is for $TTD's customers:
"The adoption of UID2 [...] is transforming the open internet"
7. Again, on the first-party data vs. third-party data from walled gardens:
7. Again, on the first-party data vs. third-party data from walled gardens:
!["The adoption of UID2 [...] is transforming the open internet"
7. Again, on the first-party data vs...](https://pbs.twimg.com/media/FhNm81QXoAEM7lv.png)
"What many are calling a challenging macro environment"
8. I guess $TTD does not view this as a challenging environment then..?
8. I guess $TTD does not view this as a challenging environment then..?
"We're living in a secular tailwind that I don't know that we've ever seen before"
9. Jeff is very optimistic about 2023 and beyond:
9. Jeff is very optimistic about 2023 and beyond:
10. $TTD taking inspiration from $AMZN when it comes to obsessing over its customers:
"If you buy ads at random, you'll get your a** kicked every single time"
11. Jeff emphasizes the importance of precision when buying ads by putting it in a language that Wall Street understands:
11. Jeff emphasizes the importance of precision when buying ads by putting it in a language that Wall Street understands:
12. The infrastructure of the internet (aka $AMZN, $CRM, $SNOW, $ADBE, and the likes) are adopting to the $TTD ecosystem:
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