Optimization by Oliver #05๐
Following on from yesterdays CRO Quick Win #10 ๐งจ, i'm going to be focusing on the cart slider and how Asos could literally print way more money.
Brand: @ASOS
๐งต
Following on from yesterdays CRO Quick Win #10 ๐งจ, i'm going to be focusing on the cart slider and how Asos could literally print way more money.
Brand: @ASOS
๐งต
Optimization by Oliver: My aim is to visually show you how I would improve conversion rates, in this thread i'll breakdown:
1. What we changed and why it should help conversions
2. Before and afters of both mobile and desktop
3. Subtle changes that can make huge differences
1. What we changed and why it should help conversions
2. Before and afters of both mobile and desktop
3. Subtle changes that can make huge differences
1. Clear item count
โ Before: There's no overview of how many items are in the cart, this often confuses people on a slider.
โ After: By clearly showcasing the amount of items in the cart the user is reassured they have selected their desired items and eliminates confusion.
โ Before: There's no overview of how many items are in the cart, this often confuses people on a slider.
โ After: By clearly showcasing the amount of items in the cart the user is reassured they have selected their desired items and eliminates confusion.
2. Enhanced dynamic shipping prompt
โ Before: The prompt wasn't bold enough and didn't entice the buyer to spend more
โ After: By adding a cart emoji and a progress bar ASOS could visually show their buyer exactly how close they were to the next level of free shipping.
โ Before: The prompt wasn't bold enough and didn't entice the buyer to spend more
โ After: By adding a cart emoji and a progress bar ASOS could visually show their buyer exactly how close they were to the next level of free shipping.
3. Showcase social proof
โ Before: The slider lack any sort of social proof.
โ After: We've added the product review stars into the cart slider to further enhance social proof and desire to proceed with the checkout.
โ Before: The slider lack any sort of social proof.
โ After: We've added the product review stars into the cart slider to further enhance social proof and desire to proceed with the checkout.
4. Add a cross sale or order bump
โ Before: Asos are missing a HUGE opportunity in cross selling items.
โ After: Adding a "you may also like" cross sell works hand in hand with the dynamic shipping prompt. A good amount of people will add the cross sell to qualify for free ๐.
โ Before: Asos are missing a HUGE opportunity in cross selling items.
โ After: Adding a "you may also like" cross sell works hand in hand with the dynamic shipping prompt. A good amount of people will add the cross sell to qualify for free ๐.
5. Add "Continue" to your buttons
โ Before: "Checkout" as call to action text is very final and blunt.
โ After: Using the word "Continue" in front of checkout is a directional cue and help the customer imagine the next step and pre-empt the checkout process.
โ Before: "Checkout" as call to action text is very final and blunt.
โ After: Using the word "Continue" in front of checkout is a directional cue and help the customer imagine the next step and pre-empt the checkout process.
6. Display Trust and Policy Seals
โ Before: There's nothing to reafirm trust and credibility in the cart.
โ After: By adding your trust and policy seals you've ticked another tick in the buyers head that they can happily continue to checkout knowing they can trust you.
โ Before: There's nothing to reafirm trust and credibility in the cart.
โ After: By adding your trust and policy seals you've ticked another tick in the buyers head that they can happily continue to checkout knowing they can trust you.
TL;DR
๐ Add the number of items in your cart.
๐ Make your shipping prompt more visual.
๐ Use social proof wherever possible.
๐ Increase AOV with a cross sell or order bump.
๐ Use the word "Continue" on your buttons.
๐ Add trust and policy seals to your cart.
๐ Add the number of items in your cart.
๐ Make your shipping prompt more visual.
๐ Use social proof wherever possible.
๐ Increase AOV with a cross sell or order bump.
๐ Use the word "Continue" on your buttons.
๐ Add trust and policy seals to your cart.
That's all from todays second Optimization by Oliver.
If you enjoyed this please follow @oliverkenyon and retweet. ๐
๐ง Join 10k+ marketers getting my weekly Conversion Rate Optimisation newsletter
getrevue.co
If you enjoyed this please follow @oliverkenyon and retweet. ๐
๐ง Join 10k+ marketers getting my weekly Conversion Rate Optimisation newsletter
getrevue.co
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