.
:: Stop saying "SEO is constantly changing" !::
Yes - G constantly make adjustments.
Yes - G quite frequently update algos.
Yes - G occasionally push new algos.
Yes - G change or introduce new SERP feature
#SEO #DigitalMarketing
>>>
google.com
:: Stop saying "SEO is constantly changing" !::
Yes - G constantly make adjustments.
Yes - G quite frequently update algos.
Yes - G occasionally push new algos.
Yes - G change or introduce new SERP feature
#SEO #DigitalMarketing
>>>
google.com
>>>
Yes - SEOs (re)discover (old)new methods
Yes - There are occasionally new devices/sources
Yes - New competitors come along
Yes - New content appears
Yes - Competitors optimise their content/sites
Yes - Pages get new links
BUT
>>>
Yes - SEOs (re)discover (old)new methods
Yes - There are occasionally new devices/sources
Yes - New competitors come along
Yes - New content appears
Yes - Competitors optimise their content/sites
Yes - Pages get new links
BUT
>>>
>>>
How often do the actual aspects of SEO change?
.
Has G stopped using Links?
Do they no longer use the Title or Heading elements?
Did they stop identifying topics/terms a page is relevant for?
Do you no longer benefit more from having a term present than not?
>>>
How often do the actual aspects of SEO change?
.
Has G stopped using Links?
Do they no longer use the Title or Heading elements?
Did they stop identifying topics/terms a page is relevant for?
Do you no longer benefit more from having a term present than not?
>>>
>>>
Did the robots exclusion standard change?
Did the usage of the canonical or href-lang value of link elements alter?
Does YouTube content no longer appear in the SERP?
Do images not count for anything any more?
.
The simple truth is ...
>>>
Did the robots exclusion standard change?
Did the usage of the canonical or href-lang value of link elements alter?
Does YouTube content no longer appear in the SERP?
Do images not count for anything any more?
.
The simple truth is ...
>>>
>>>
Most of the stuff that worked 10 years ago,
Still
Works
Today
and - just as importantly
for those that understood concepts such as
User Focus, Content Quality, Value Content
Things
Have
Gotten
Better
>>>
Most of the stuff that worked 10 years ago,
Still
Works
Today
and - just as importantly
for those that understood concepts such as
User Focus, Content Quality, Value Content
Things
Have
Gotten
Better
>>>
>>>
Yes - new models.
Yes - new algos.
These are more often than not, Replacements and Updates.
Many are improvements upon pre-existing things!
Some are extensions of approaches that are years old (or older!).
The overall impact of these things is typically minimal.
>>>
Yes - new models.
Yes - new algos.
These are more often than not, Replacements and Updates.
Many are improvements upon pre-existing things!
Some are extensions of approaches that are years old (or older!).
The overall impact of these things is typically minimal.
>>>
>>>
Think about it.
Think back over the past 3, 5, 10, 15 years.
Yes - lots of changes in how the SERP look.
Yes - lots of changes in what appears in the SERPs.
Yes - G got very good at squashing blatant garbage/spam.
Yes - G got pretty good at slapping huge networks too.
>>>
Think about it.
Think back over the past 3, 5, 10, 15 years.
Yes - lots of changes in how the SERP look.
Yes - lots of changes in what appears in the SERPs.
Yes - G got very good at squashing blatant garbage/spam.
Yes - G got pretty good at slapping huge networks too.
>>>
>>>
Yes - G returns far more relevant results
(for mainstream searches!?)
Yes - G uses more signals/features for ranking factors.
Yes - G seems to have increased the influence of topicality.
But - all in all ... not much really changed.
>>>
Yes - G returns far more relevant results
(for mainstream searches!?)
Yes - G uses more signals/features for ranking factors.
Yes - G seems to have increased the influence of topicality.
But - all in all ... not much really changed.
>>>
>>>
We still have the same:
* Goals
* General approaches
* elements to be optimised
* data to base decisions on
* types of optimisations to make
So ... rather than saying "SEO is constantly changing",
maybe ... you might want to think of it as ...
>>>
We still have the same:
* Goals
* General approaches
* elements to be optimised
* data to base decisions on
* types of optimisations to make
So ... rather than saying "SEO is constantly changing",
maybe ... you might want to think of it as ...
>>>
>>>
... your perspective is changing!
The closer you are to something,
the faster it appears to move.
The more you do,
the more you learn,
the more you know,
the more you understand,
the further away you are,
you see the bigger picture,
and
you see it move slower.
>>>
... your perspective is changing!
The closer you are to something,
the faster it appears to move.
The more you do,
the more you learn,
the more you know,
the more you understand,
the further away you are,
you see the bigger picture,
and
you see it move slower.
>>>
>>>
You also see how many parts there are to SEO,
and how they interact,
and how you can leverage different aspects of G/the SERPs etc.
But it's not changing (or evolving) fast (or rapidly) etc.
It's generally following a fairly linear,
and quite clear,
path.
>>>
You also see how many parts there are to SEO,
and how they interact,
and how you can leverage different aspects of G/the SERPs etc.
But it's not changing (or evolving) fast (or rapidly) etc.
It's generally following a fairly linear,
and quite clear,
path.
>>>
>>>
The same path it's been taking for 10+ years!
G have made massive changes to their infrastructure.
They've made huge gains in regards to processing power and speed.
They've amassed far more data and insight, making more connections.
They've gotten more accurate too!
>>>
The same path it's been taking for 10+ years!
G have made massive changes to their infrastructure.
They've made huge gains in regards to processing power and speed.
They've amassed far more data and insight, making more connections.
They've gotten more accurate too!
>>>
>>>
But...
You still use the target term in the Title
You still use it in the headings
You still use it in internal/inbound link text
You still use relevant/related/associated terms
You still produce multiple pages around a term/topic
You still target what users search for
>>>
But...
You still use the target term in the Title
You still use it in the headings
You still use it in internal/inbound link text
You still use relevant/related/associated terms
You still produce multiple pages around a term/topic
You still target what users search for
>>>
>>>
You still try to provide the best experience possible
You still try to reduce load times
You still try to avoid confusing/frustrating visitors
You still try to make it easier for them to go from A to B
You still try to prevent/reduce (internal/external) duplication
>>>
You still try to provide the best experience possible
You still try to reduce load times
You still try to avoid confusing/frustrating visitors
You still try to make it easier for them to go from A to B
You still try to prevent/reduce (internal/external) duplication
>>>
>>>
You still try to get as many pages crawled as possible
You still try to block/disallow certain content
You still try to increase your position
You still try to increase your impressions
You still try to increase your click through rate
>>>
You still try to get as many pages crawled as possible
You still try to block/disallow certain content
You still try to increase your position
You still try to increase your impressions
You still try to increase your click through rate
>>>
>>>
etc. etc. etc.
So - despite all the "changes",
things are still pretty much the same as they always have been.
G's gotten better at what they do,
there's a tad more to do,
and you're aware of more,
and can do more.
.
You've changed far more than SEO has!
etc. etc. etc.
So - despite all the "changes",
things are still pretty much the same as they always have been.
G's gotten better at what they do,
there's a tad more to do,
and you're aware of more,
and can do more.
.
You've changed far more than SEO has!
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