All eCommerce brands I work with spent roughly $127,600.13 in the month of October with Google ads.
Majority going towards Performance Max campaigns.
Here are 5 different scaling tactics we used to scale Pmax campaigns.
A thread ๐งต
Majority going towards Performance Max campaigns.
Here are 5 different scaling tactics we used to scale Pmax campaigns.
A thread ๐งต
1) Scaling via listing groups
One hack most eCom store owners don't know about is listing groups are like ad groups with Pmax.
You can duplicate and have multiple running at once.
What we did for some brands was create different listing groups based on category.
And optimized
One hack most eCom store owners don't know about is listing groups are like ad groups with Pmax.
You can duplicate and have multiple running at once.
What we did for some brands was create different listing groups based on category.
And optimized
You can separate listing groups by things like:
>> Subniches
>> Price points
>> Profit margins
>> Stock
The possibilities are endless.
The important thing is you monitor and scale only winning listing groups.
Let the campaign run for 14 - 31 days and narrow to one group.
>> Subniches
>> Price points
>> Profit margins
>> Stock
The possibilities are endless.
The important thing is you monitor and scale only winning listing groups.
Let the campaign run for 14 - 31 days and narrow to one group.
2) Scaling via assets
I normally recommend starting with no assets to let the algorithm focus on shopping only.
After you begin scaling, adding assets to newer Pmax campaigns becomes an option.
This is because the results are flowing in with shopping only.
You can expand now.
I normally recommend starting with no assets to let the algorithm focus on shopping only.
After you begin scaling, adding assets to newer Pmax campaigns becomes an option.
This is because the results are flowing in with shopping only.
You can expand now.
For some of these brands, we launched other Pmax campaigns and added assets there.
It doesn't make sense to edit something already working and risk unprofitability.
Once a new campaign is launched, you can test all sorts of assets together.
It doesn't make sense to edit something already working and risk unprofitability.
Once a new campaign is launched, you can test all sorts of assets together.
3) Scaling via insights
Most eCom store owners ignore this.
When it's a literal gold mine.
On the left hand side, you'll notice a section called 'Insights'
We use it to find more keywords for SEO purposes.
The best way to scale is to use these keywords in titles & descs.
Most eCom store owners ignore this.
When it's a literal gold mine.
On the left hand side, you'll notice a section called 'Insights'
We use it to find more keywords for SEO purposes.
The best way to scale is to use these keywords in titles & descs.
4) Scaling via extensions
Once you begin testing different assets, you'll naturally begin ranking for search.
One great way to scale is to add unique extensions within the campaign.
This gives the algorithm one more thing to test and can lead to a greater CVR.
Once you begin testing different assets, you'll naturally begin ranking for search.
One great way to scale is to add unique extensions within the campaign.
This gives the algorithm one more thing to test and can lead to a greater CVR.
5) Scaling via experiments
Most eCommerce store owners know about A/B testing.
Few know about Pmax experiments.
In the menu on the left, you have an experiments section.
We use this to test bid strategies, videos, and text ads.
Quick way to find winning variations quickly.
Most eCommerce store owners know about A/B testing.
Few know about Pmax experiments.
In the menu on the left, you have an experiments section.
We use this to test bid strategies, videos, and text ads.
Quick way to find winning variations quickly.
These are just a few of the handful of other scaling tactics you can use with Performance Max.
If you're doing $40k+ per month or more and want to scale further with Google ads, let's work together.
Schedule a free call with me here: yorumarketing.com
If you're doing $40k+ per month or more and want to scale further with Google ads, let's work together.
Schedule a free call with me here: yorumarketing.com
Summary:
1. Scaling via listing groups
2. Scaling via assets
3. Scaling via insights
4. Scaling via extensions
5. Scaling via experiments
If you found value in this thread:
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1. Scaling via listing groups
2. Scaling via assets
3. Scaling via insights
4. Scaling via extensions
5. Scaling via experiments
If you found value in this thread:
>> Like the post
>> RT the tweet below to share this thread with your audience
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