"no" means "no", but so does:
"i'm uncomfortable"
"maybe another time"
"i don't want to"
"this doesn't feel right"
"maybe another time"
"i don't want to"
"this doesn't feel right"
"this feels wrong"
"i'd rather do _____"
"maybe we should wait"
"i'm unsure"
"i'd rather do _____"
"maybe we should wait"
"i'm unsure"
"i don't want to do this anymore"
"i want to leave"
"not right now"
"stop"
"i want to leave"
"not right now"
"stop"
If it's not a solid yes, it's a no. Some people don't know how to say no. You should just be decent enough person to know if they're uncomfortable. Consent is important.
And on top of that, "no" is not an invitation to persuade them to say "yes". Consent is non negotiable.
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