Build a $50 info-product in one day using this process:
(Probably shouldn't give this away for free bc later I'm going to sell a guide to this same process for ~$50.)
(Probably shouldn't give this away for free bc later I'm going to sell a guide to this same process for ~$50.)
This process works for creating a small paid product...
or a free product that is insanely more valuable than anything your competitors are offering.
The key is that it's involved but also fast.
or a free product that is insanely more valuable than anything your competitors are offering.
The key is that it's involved but also fast.
To begin, you need:
• One or more people with a valuable problem you can help solve.
That's it.
Anyone aspiring to make money online can find someone with a problem.
• One or more people with a valuable problem you can help solve.
That's it.
Anyone aspiring to make money online can find someone with a problem.
# Step 1 #
Meet with your person and discuss their problem.
For example, a few months ago @JohnIsBuilding sent me a DM asking for advice on his Twitter profile.
(John is a master DMer.)
I took a look and immediately had ideas.
Meet with your person and discuss their problem.
For example, a few months ago @JohnIsBuilding sent me a DM asking for advice on his Twitter profile.
(John is a master DMer.)
I took a look and immediately had ideas.
@JohnIsBuilding # Step 2 #
Record the current state.
Get the data on the now.
Record any numbers that indicate performance that could change.
For John this was screenshots of his profile, recording his follower count, and notes on his slow Twitter growth over a months-long period.
Record the current state.
Get the data on the now.
Record any numbers that indicate performance that could change.
For John this was screenshots of his profile, recording his follower count, and notes on his slow Twitter growth over a months-long period.
@JohnIsBuilding # Step 3 #
Solve the problem.
Do the work.
Ideally, the scope of the problem is 1 hour or less of your time, but something that makes solid use of your expertise.
For example, if you’re an email copywriter, retool a few emails in an email campaign.
Solve the problem.
Do the work.
Ideally, the scope of the problem is 1 hour or less of your time, but something that makes solid use of your expertise.
For example, if you’re an email copywriter, retool a few emails in an email campaign.
@JohnIsBuilding # Step 4 #
Checklist on how you solved the problem.
Take what you did and turn it into a checklist: the steps you went through and the things you looked for to add, subtract, or change.
Make this a somewhat advanced checklist that also acts as a step-by-step guide.
Checklist on how you solved the problem.
Take what you did and turn it into a checklist: the steps you went through and the things you looked for to add, subtract, or change.
Make this a somewhat advanced checklist that also acts as a step-by-step guide.
@JohnIsBuilding # Step 5 #
Gather more people with the same problem.
Get ahold of a few more people who have the same issue. Offer to provide advice on how they can solve their issue.
Gather more people with the same problem.
Get ahold of a few more people who have the same issue. Offer to provide advice on how they can solve their issue.
@JohnIsBuilding # Step 6 #
Make a video of your advice. (You don't need to do the whole process for everyone).
Using a screen recording platform like Loom, make a video where you talk through the common issues and mistakes you’re seeing.
Make a video of your advice. (You don't need to do the whole process for everyone).
Using a screen recording platform like Loom, make a video where you talk through the common issues and mistakes you’re seeing.
@JohnIsBuilding For the email copywriter example, you’ll verbally address things about an example email that are jumping out to you, but you won’t actually rewrite them.
@JohnIsBuilding You’re showing how to apply the checklist, perhaps giving off-the-cuff suggestions on what might make sense to change.
To keep the work manageable, don't go the full distance of doing the work. That would take too long.
To keep the work manageable, don't go the full distance of doing the work. That would take too long.
@JohnIsBuilding # Step 7 #
Put it all together as an offer.
Now you’ve got everything you need:
1) In-depth case study of one person’s results using your process.
2) Checklist of how anyone can do the same.
3) Video tutorial of you applying the checklist in multiple situations as a lesson.
Put it all together as an offer.
Now you’ve got everything you need:
1) In-depth case study of one person’s results using your process.
2) Checklist of how anyone can do the same.
3) Video tutorial of you applying the checklist in multiple situations as a lesson.
@JohnIsBuilding Provided you can locate a few volunteers, the entire process can be done in a day or two.
And with this high-authority resource, you can now start promoting it and earning.
And with this high-authority resource, you can now start promoting it and earning.
@JohnIsBuilding Or, you can go the route I did.
I offered my Profile Optimization Mini-Course for free in order to build my email list, earn new followers, and establish myself as an expert.
I offered my Profile Optimization Mini-Course for free in order to build my email list, earn new followers, and establish myself as an expert.
@JohnIsBuilding # Take Action #
As creators, we often get caught up in the ebb and flow of short-form content.
We forget to see the big opportunities in front of us if we invest just a little bit more.
You *can* create quickly create products that'll massively improve your results.
As creators, we often get caught up in the ebb and flow of short-form content.
We forget to see the big opportunities in front of us if we invest just a little bit more.
You *can* create quickly create products that'll massively improve your results.
@JohnIsBuilding You don’t need to do exercises like this often. They are demanding, for sure.
But the payoff can be similar to an entire month’s worth of tweets. It’s worth the effort. Give it a try.
But the payoff can be similar to an entire month’s worth of tweets. It’s worth the effort. Give it a try.
@JohnIsBuilding That's a wrap!
If you're building and monetizing your audience and want to accelerate your progress, follow me at @thatroblennon.
If you're building and monetizing your audience and want to accelerate your progress, follow me at @thatroblennon.
@JohnIsBuilding If you want that profile optimization mini-course:
The first 750 who like and RT this thread will get a DM with the link.
*Must be following for technical reasons.
Please unfollow after if you don't have any interest in audience growth / writing.
The first 750 who like and RT this thread will get a DM with the link.
*Must be following for technical reasons.
Please unfollow after if you don't have any interest in audience growth / writing.
@JohnIsBuilding If you enjoyed this, you'd love my newsletter where I share actionable wisdom on writing and audience building:
creatorboost.beehiiv.com
creatorboost.beehiiv.com
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