Shailja Dwivedi
Shailja Dwivedi

@InspiringSia

29 Tweets 2 reads Nov 12, 2022
25 Sentences that will teach you copywriting more than $999 copywriting crash course :
1. Listicles are easier to read because people skim more than read.
2. First line, make it a bold claim.
3. Follow 4Cs Copywriting framework while writing heading
4. The more you Inform your readers the more persuasive your copy.
5. Sell experience, stories & benefits than product.
6. Call out your customers in the heading to grab more attention.
7. Tell more stories to sell more.
8. Sensual writing - Describe everything, the way you saw, smell, did, felt.
9. Tell a story and pitch a product, link both of them in a way it doesn’t look/ feel salesy.
10. Tell features as benefits recommended by expert, takes your credibility to the moon.
11. Trigger pain point right from the first word itself.
12. Take them to the journey, trigger their pain points, agitate it more & present the solution.
13. Sell promises & hope by saying
“Just imagine & start triggering their pain points” “you could end your sufferings by state the benefits of your product.”
14. A popular strategy to grab more eyeballs - add curiosity.
15. Add Alliteration and wordplay to spice your copy up.
16. Use 'slippery slope' words when copy feels stale.
17. The more research you do, the better your copy.
18. Use power & emotional words in heading to grab more eyeballs.
19. Ask questions to make the copy more engaging, rhetorical questions works like charm.
20. CTA with benefits is a powerful combination.
21. 100% money back without asking any questions is trust worthy offer, use it often.
22. BEST CTA template ever -
If you want (benefit + trigger deep emotions) then order/purchase (your product's name).
23. Clear the doubts while sharing benefits because it appeals to customer’s desires.
24. Show them we’ve done the work for you, builds solid credibility.
25. Storytelling framework to use in your copy.
Take them to a journey, trigger their pain points, agitate it more. And present the solution.
I’m writing this after analyzing 75+ Popular ads, read them here :
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And that's a wrap!!
Crafted with love by Shailja!
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