How to easily write viral threads that get you 6 to 7 figure impressions:
/thread
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Posting threads is the easiest way to:
• Make money
• Get clout
• Gain followers
And grow your newsletter
So let me show you a simple framework for writing threads.
• Make money
• Get clout
• Gain followers
And grow your newsletter
So let me show you a simple framework for writing threads.
I’ll be using my Elon Musk thread as an example.
This thread got 300K impressions in 12 hours.
So let’s get rolling.
This thread got 300K impressions in 12 hours.
So let’s get rolling.
Step 1. Pick the topic (duh):
Make sure it’s relevant for your audience.
I picked persuasion.
But unless you’re a marketer or a geek or both…
This topic bores people to death.
So I spiced it up by doing the one thing most people fail to do in their threads…
Make sure it’s relevant for your audience.
I picked persuasion.
But unless you’re a marketer or a geek or both…
This topic bores people to death.
So I spiced it up by doing the one thing most people fail to do in their threads…
But before I tell you…
Here’s step 1.5. Research (optional):
I rarely do research for most of my threads.
But when I do…
I use Google and YouTube.
Here’s step 1.5. Research (optional):
I rarely do research for most of my threads.
But when I do…
I use Google and YouTube.
Step 2. Get The Emotion Right:
Unfortunately, this is where most people fail.
So let me make this easy for you.
You have 3 choices to do this right…
Unfortunately, this is where most people fail.
So let me make this easy for you.
You have 3 choices to do this right…
3 ways to get the emotion right:
1/ Show how to solve an BURNING problem
2/ Entertain with a POWERFUL story
3/ HIJACK breaking news
Pick one.
Or try to do all three at the same time (if you dare)
1/ Show how to solve an BURNING problem
2/ Entertain with a POWERFUL story
3/ HIJACK breaking news
Pick one.
Or try to do all three at the same time (if you dare)
For my Musk thread, I hijacked the breaking news.
This worked because everyone has an opinion about the Twit In Chief.
So I knew he would make the perfect emotional hook for my thread.
The reaction was what you’d expect:
Love or hate. No in-between.
This worked because everyone has an opinion about the Twit In Chief.
So I knew he would make the perfect emotional hook for my thread.
The reaction was what you’d expect:
Love or hate. No in-between.
Step 3. Get The Flow Right:
The best way to write threads is to have a writing framework.
My go-to process is the “How To” Framework.
Let me explain how it works…
The best way to write threads is to have a writing framework.
My go-to process is the “How To” Framework.
Let me explain how it works…
The ‘How To’ Framework:
Hook: use the first tweet to get attention.
Original: state the topic of your thread; Ex: "5 steps to X"
Why: tell why your topic is important (optional)
Steps: show your process in steps, lessons, etc
Action: tell readers what to do next
Hook: use the first tweet to get attention.
Original: state the topic of your thread; Ex: "5 steps to X"
Why: tell why your topic is important (optional)
Steps: show your process in steps, lessons, etc
Action: tell readers what to do next
⚠️ Side Note⚠️
You aren’t supposed to copy/paste templates, formulas, or frameworks.
They’re merely a guide.
So don’t get married to them.
That said, let’s talk about getting your thread’s flow right.
You aren’t supposed to copy/paste templates, formulas, or frameworks.
They’re merely a guide.
So don’t get married to them.
That said, let’s talk about getting your thread’s flow right.
To get your thread’s flow right:
> List 5-10 major ideas, steps, lesson, etc
> Write 280 characters about each
> Edit and remove the fluff
> Iterate until you’re happy
Cool?
Unto the most important part of your thread!
> List 5-10 major ideas, steps, lesson, etc
> Write 280 characters about each
> Edit and remove the fluff
> Iterate until you’re happy
Cool?
Unto the most important part of your thread!
Step 4. Become A Hooker
Grab 'em by the eyeballs.
That is your HOOKS' mission.
@LogFitz6 said it better:
Grab 'em by the eyeballs.
That is your HOOKS' mission.
@LogFitz6 said it better:
@LogFitz6 You only have 3 seconds to grab people’s attention.
A great hook does that for you.
You see…
Bad hook = Nobody reads.
Great hook = Virality potential.
But how do you craft fail-proof hooks?
A great hook does that for you.
You see…
Bad hook = Nobody reads.
Great hook = Virality potential.
But how do you craft fail-proof hooks?
@LogFitz6 It’s simple 3-ingredient formula I love:
1. Incite CURIOSITY
2. Tell a STORY
3. Reveal the ORIGINAL
Let me explain each…
1. Incite CURIOSITY
2. Tell a STORY
3. Reveal the ORIGINAL
Let me explain each…
@LogFitz6 Here how that looks like:
CURIOSITY – ask a question, break a pattern, or attack common beliefs.
STORY – say how you came to your conclusion.
ORIGINAL – reveal what your thread is about. Ex: "13 secrets to X”
CURIOSITY – ask a question, break a pattern, or attack common beliefs.
STORY – say how you came to your conclusion.
ORIGINAL – reveal what your thread is about. Ex: "13 secrets to X”
Writing HOOKS is easy.
> Find a good formula
> Write 5 hooks
> Pick the best one
> Find a good formula
> Write 5 hooks
> Pick the best one
To summarize:
Step 1. Pick the topic
Step 2. Get the emotion right
Step 3. Write the thread using the How-to Framework
Step 4. Write a great hook
Step 1. Pick the topic
Step 2. Get the emotion right
Step 3. Write the thread using the How-to Framework
Step 4. Write a great hook
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