Master storytelling and you can damn near print money at will.
But where the heck do you even start?
This 7 part storytelling framework might be the most powerful persuasion tool ever created (used by Nike):
But where the heck do you even start?
This 7 part storytelling framework might be the most powerful persuasion tool ever created (used by Nike):
This is the most fundamental story to sell your ideas:
• A [HERO]
• has a [PROBLEM]
• And meets a [GUIDE]
• Who gives them a [PLAN]
• That calls the hero to [ACTION]
• And helps them avoid [FAILURE]
• And ultimately ends in [SUCCESS]
• A [HERO]
• has a [PROBLEM]
• And meets a [GUIDE]
• Who gives them a [PLAN]
• That calls the hero to [ACTION]
• And helps them avoid [FAILURE]
• And ultimately ends in [SUCCESS]
The world's top companies:
• Nike
• Apple
• Google
• Amazon
Have used this framework for years (and built their marketing strategy using it).
Let's take a look at how Nike has used it to build one of the world's top companies:
• Nike
• Apple
• Amazon
Have used this framework for years (and built their marketing strategy using it).
Let's take a look at how Nike has used it to build one of the world's top companies:
1. A HERO
Nike needs to define:
• WHO their ideal customer is.
• WHY they should choose Nike.
• WHAT that customer finds valuable.
And it's done by defining the HERO.
Example:
Nike needs to define:
• WHO their ideal customer is.
• WHY they should choose Nike.
• WHAT that customer finds valuable.
And it's done by defining the HERO.
Example:
2. Has a PROBLEM
• What is the problem?
• How does it affect them?
• What are the implications?
Generally, Nike outlines the problem as:
• Lack of status
• Or lack of performance
Example:
• What is the problem?
• How does it affect them?
• What are the implications?
Generally, Nike outlines the problem as:
• Lack of status
• Or lack of performance
Example:
3. And meets a GUIDE
Now, the brand is positioning itself to help solve the problem:
They must illustrate:
• Reputation
• Credibility
• Value
Nike uses a lot of famous athletes to inspire their "hero" & guide them:
Now, the brand is positioning itself to help solve the problem:
They must illustrate:
• Reputation
• Credibility
• Value
Nike uses a lot of famous athletes to inspire their "hero" & guide them:
4. Who gives them a PLAN
Now, illustrate why the guide (Nike) is the right choice:
• Features & benefits
• How to solve the problem
• Why this is the best solution
Example: Nike uses features, benefits, & technology to explain their plan:
Now, illustrate why the guide (Nike) is the right choice:
• Features & benefits
• How to solve the problem
• Why this is the best solution
Example: Nike uses features, benefits, & technology to explain their plan:
5. And calls them to ACTION
The most obvious calls-to-action are:
• "buy"
• "Join us"
• "Subscribe"
Etcetera.
But Nike has the most iconic call-to-action on Earth:
The most obvious calls-to-action are:
• "buy"
• "Join us"
• "Subscribe"
Etcetera.
But Nike has the most iconic call-to-action on Earth:
6. That helps avoid FAILURE
Illustrate what happens if they don't buy:
• Loss aversion
• The consequences
• How the problem grows
Example: Nike illustrates greatness come with the risk of failure – their brand helps instill confidence:
Illustrate what happens if they don't buy:
• Loss aversion
• The consequences
• How the problem grows
Example: Nike illustrates greatness come with the risk of failure – their brand helps instill confidence:
7. And ultimately ends with SUCCESS
What is the:
• Transformation
• New meaning
• Better life
That the hero attains with the brand?
Nike instills that together – humans (the hero & community) can rise if we put our minds to it:
What is the:
• Transformation
• New meaning
• Better life
That the hero attains with the brand?
Nike instills that together – humans (the hero & community) can rise if we put our minds to it:
If you've read,
"Building a Story Brand" by Donald Miller then you probably recognized this framework,
• The "SB7 Storytelling Framework"
I have to credit that for the content of this thread.
"Building a Story Brand" by Donald Miller then you probably recognized this framework,
• The "SB7 Storytelling Framework"
I have to credit that for the content of this thread.
Master storytelling and you can print money at will.
Wanna learn how to do it specifically with your niche?
The next 9 people to join us get 50% off
(if you don't see the discount at checkout – they're already gone). completecreator.co
Wanna learn how to do it specifically with your niche?
The next 9 people to join us get 50% off
(if you don't see the discount at checkout – they're already gone). completecreator.co
TL;DR
A 7-part framework to master the art of storytelling:
• A [HERO]
• has a [PROBLEM]
• And meets a [GUIDE]
• Who gives them a [PLAN]
• That calls the hero to [ACTION]
• And helps them avoid [FAILURE]
• And ultimately ends in [SUCCESS]
A 7-part framework to master the art of storytelling:
• A [HERO]
• has a [PROBLEM]
• And meets a [GUIDE]
• Who gives them a [PLAN]
• That calls the hero to [ACTION]
• And helps them avoid [FAILURE]
• And ultimately ends in [SUCCESS]
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
Loading suggestions...