From $0 to $21k+ per month in less than 2 years (with only $32k spent)
Here is how we built a niche blog site and generated massive amounts of revenue with a unique approach and well-rounded SEO strategy:
SAVE THIS
Here is how we built a niche blog site and generated massive amounts of revenue with a unique approach and well-rounded SEO strategy:
SAVE THIS
In this thread, we’re going to cover everything: Technical SEO, Content, and Link-Building
We’ll even provide a detailed breakdown of how we spent the $31,937.60
We have a lot to discuss, so let’s get started…
We’ll even provide a detailed breakdown of how we spent the $31,937.60
We have a lot to discuss, so let’s get started…
The Joint Venture
Instead of starting from scratch, we contacted an influencer (one with an existing website) and pitched a win-win joint venture (JV).
This gave us a significant head-start and allowed us to work on an incredibly powerful aged domain (DR40+)
Instead of starting from scratch, we contacted an influencer (one with an existing website) and pitched a win-win joint venture (JV).
This gave us a significant head-start and allowed us to work on an incredibly powerful aged domain (DR40+)
The domain had backlinks from sites like The Huffington Post, Vanity Fair, BuzzFeed, etc.
This influencer also had a very strong social media presence (with nearly 1m followers on Instagram and 700k+ subscribers on YouTube)
After we landed this JV, the first thing we did was...
This influencer also had a very strong social media presence (with nearly 1m followers on Instagram and 700k+ subscribers on YouTube)
After we landed this JV, the first thing we did was...
Technical SEO
The first thing we did was a technical SEO audit
Because this site was not originally optimized for SEO, we found plenty of technical issues.
The first thing we did was a technical SEO audit
Because this site was not originally optimized for SEO, we found plenty of technical issues.
Hosting - The first thing we did was switch hosting providers to improve performance and get access to a CDN. Our preferred host is @kinsta.
HTTPS - The website didn’t have HTTPS. HTTPS is a MUST for every website nowadays.
HTTPS - The website didn’t have HTTPS. HTTPS is a MUST for every website nowadays.
Page Speed Optimization
> Remove Unnecessary Plugins - plugins that only added to the aesthetics of the site while increasing bloat and slowing it down
> Utilize the Right Plugins - @wp_rocket, @ShortPixel, and Asset CleanUp Pro to optimize site speed
> Remove Unnecessary Plugins - plugins that only added to the aesthetics of the site while increasing bloat and slowing it down
> Utilize the Right Plugins - @wp_rocket, @ShortPixel, and Asset CleanUp Pro to optimize site speed
Index Management
There was a lot of thin content, media, archive, author, and even comment pages indexed.
Because we only want to serve valuable, SEO-optimized content to Google, we used the Removals Tool on Google Search Console to remove these pages from the index.
There was a lot of thin content, media, archive, author, and even comment pages indexed.
Because we only want to serve valuable, SEO-optimized content to Google, we used the Removals Tool on Google Search Console to remove these pages from the index.
Content Strategy
After the technical audit, the next step was to develop a winning content strategy.
This involved picking the right niche, keyword research, and getting a lot of SEO-optimized content written and published.
After the technical audit, the next step was to develop a winning content strategy.
This involved picking the right niche, keyword research, and getting a lot of SEO-optimized content written and published.
Picking the Right Niche
We immediately knew we wanted to work within the beauty/lifestyle niche, considering we were working with a beauty influencer.
We used tools like @explodingtopics and @ahrefs to find a profitable sub-niche with weak competition.
We immediately knew we wanted to work within the beauty/lifestyle niche, considering we were working with a beauty influencer.
We used tools like @explodingtopics and @ahrefs to find a profitable sub-niche with weak competition.
Keyword Research
Our approach to keyword research was fairly simple — to target the keywords our weaker competition was already ranking for.
To do this, you can use Ahrefs’ Site Explorer. Simply enter your competitor’s domain and take a look at the “Top Pages” tab.
Our approach to keyword research was fairly simple — to target the keywords our weaker competition was already ranking for.
To do this, you can use Ahrefs’ Site Explorer. Simply enter your competitor’s domain and take a look at the “Top Pages” tab.
The Editorial Process
Over 17 months, we published 142 articles (337,974 words of content optimized with @surfer_seo).
A healthy mix of round-up reviews, single product reviews, how-tos, question posts, list posts, and alternatives.
Over 17 months, we published 142 articles (337,974 words of content optimized with @surfer_seo).
A healthy mix of round-up reviews, single product reviews, how-tos, question posts, list posts, and alternatives.
Link-Building
The last step we took was to come up with a comprehensive link-building strategy.
Backlinks are still considered to be Google’s number 1 ranking factor.
The last step we took was to come up with a comprehensive link-building strategy.
Backlinks are still considered to be Google’s number 1 ranking factor.
ABC Plus
The first thing we did regarding link building was avail of the Black Friday promo for Authority Builders’ ABC Plus.
Authority Builders built 49 guest posts for us. With an average DR of 47.85 and average traffic of 10,506.
The first thing we did regarding link building was avail of the Black Friday promo for Authority Builders’ ABC Plus.
Authority Builders built 49 guest posts for us. With an average DR of 47.85 and average traffic of 10,506.
In-House
Our in-house link-building team also built 16 guest posts and 2 link insertions for us.
Our in-house link-building team also built 16 guest posts and 2 link insertions for us.
The Tier 2 Network
We also built tier 2 links to our guest posts.
We do this to add power to our best guest posts.
We build a total of 62 tier 2 links.
We also built tier 2 links to our guest posts.
We do this to add power to our best guest posts.
We build a total of 62 tier 2 links.
HARO
We leveraged the fact that the persona behind the site is an actual influencer and used the Help a Reporter Out (HARO) platform to build high DR links to the homepage.
We were able to build 14 links through HARO. With an average DR of 64.
We leveraged the fact that the persona behind the site is an actual influencer and used the Help a Reporter Out (HARO) platform to build high DR links to the homepage.
We were able to build 14 links through HARO. With an average DR of 64.
Unlinked Brand Mentions
Because this influencer had such a strong social media presence, a lot of websites linked out to her social media properties instead of her site.
We reached out to these webmasters asking for a link to her website instead, building 5 more high DR links.
Because this influencer had such a strong social media presence, a lot of websites linked out to her social media properties instead of her site.
We reached out to these webmasters asking for a link to her website instead, building 5 more high DR links.
Now that we’ve discussed the SEO strategy, what kind of results did we get?
Traffic - After implementing the strategies we discussed above, the site grew from ~150 organic visitors per day to 11,000+ organic visitors per day.
Traffic - After implementing the strategies we discussed above, the site grew from ~150 organic visitors per day to 11,000+ organic visitors per day.
Revenues - By month 17, we earned over $14k from affiliate marketing and $7k from display ads.
Expenses
> Hosting - $2,997.89
> Content Creation - $16,898.70 - This is the cost of content if you were to purchase it from our content service - 607 Media: SEO Content
> Link Building – $10,501.78 - ABC Plus, In-house Links, Tier 2s
> Tools - $639.23
> Other - $900
> Hosting - $2,997.89
> Content Creation - $16,898.70 - This is the cost of content if you were to purchase it from our content service - 607 Media: SEO Content
> Link Building – $10,501.78 - ABC Plus, In-house Links, Tier 2s
> Tools - $639.23
> Other - $900
This thread shows you how a unique approach combined with a well-rounded SEO strategy can yield a crazy ROI
Whether you plan on leveraging influencer partnerships to build real EAT or optimizing your content with Surfer, I'm sure there is something you can take from this thread
Whether you plan on leveraging influencer partnerships to build real EAT or optimizing your content with Surfer, I'm sure there is something you can take from this thread
I just started posting on Twitter, but if you found this valuable, you'll love what I have in store for you over the next few months.
Follow me @MicoMartinez for more content on building niche sites and SEO
Follow me @MicoMartinez for more content on building niche sites and SEO
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