Sam O'Halloran
Sam O'Halloran

@ohalloran_sam

9 Tweets 2 reads Nov 17, 2022
Here are 7 stupidly simple Facebook Ad strategies that you can implement quickly and start earning fast profit.
1) Remarketing campaigns
Simple to set up and lowest hanging fruit.
The ones that bring the fastest profit are:
IG engaged
Facebook page engaged
All website visitors
2) Separate your targeting
The fastest way to get a return on your ads is to understand what audiences work the best.
Split your interest targeting up so you only have 1 interest per ad set.
This way you can quickly see what interests are working and then double down on them.
3) Different campaigns for different countries.
We’ve found that certain countries respond differently to certain offers/products.
We launch separate campaigns for US/CA/UK/AUS to see what works the best then we allocate more budget to the winning country.
4) Focus mainly on feed & stories
These placements continually bring us the most money.
Marketplace, in-stream, right-hand column and 3rd party websites just seem to drive up the cost of our ads.
5) Scale quickly with CBOs
As soon as you have 3 ad sets that are within desired KPI then duplicate them into a CBO campaign.
Do this every time you find 3 winners and you can very quickly 10X your ad spend (& your profit).
6) Optimise your landing page
One of the easiest ways to make more money without increasing ad spend is to increase the conversions on your landing page.
Small wins like headline tweaks, price testing & changing the main angle/story can create huge increases in ROAS.
7) Improve your offer
Simple but it’s important.
You can have the best ads/media buyer/ funnel flow in the world but if your offer sucks so will your ROAS.
When you improve your offer it makes all of your marketing work more effectively.
That’s all of them.
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