Give me 3 minutes and I'll teach you how to steal content (the right way):
One question I get a lot is how am I able to generate so many content ideas.
The cool answer → I steal them 😎
The real answer → I have a system in place to generate and create those ideas.
This is this system.
The cool answer → I steal them 😎
The real answer → I have a system in place to generate and create those ideas.
This is this system.
But before, a clarification:
Stealing in this context does NOT mean copying.
Instead, what we do around here is look at what works for others and use that as the root of our own content.
I repeat. Stealing does NOT mean copying ❌
Let's continue!
Stealing in this context does NOT mean copying.
Instead, what we do around here is look at what works for others and use that as the root of our own content.
I repeat. Stealing does NOT mean copying ❌
Let's continue!
#0 - The basics
Whenever I look at a piece of content, I pay attention to two things:
- The structure
- And the big idea
This is where the stealing begins.
Sometimes I take the structure, sometimes the idea, and sometimes both.
This is how I do it (with real examples) 👇
Whenever I look at a piece of content, I pay attention to two things:
- The structure
- And the big idea
This is where the stealing begins.
Sometimes I take the structure, sometimes the idea, and sometimes both.
This is how I do it (with real examples) 👇
#1 - Stealing the idea
See the tweet below by @theandreboso
What stood out to me from this tweet is how clear the “big idea” was → Pointing out classic mistakes founders make
So I thought, what’s a “classic mistake” that creators make?
See the tweet below by @theandreboso
What stood out to me from this tweet is how clear the “big idea” was → Pointing out classic mistakes founders make
So I thought, what’s a “classic mistake” that creators make?
@theandreboso One of these mistakes is spreading yourself too thin. Some creators try to be everywhere when they start out.
The result? They burn out and quit after a few weeks.
This "big idea" served as inspiration for me to write this tweet 👇
The result? They burn out and quit after a few weeks.
This "big idea" served as inspiration for me to write this tweet 👇
@theandreboso #2 - Stealing the structure
I often find myself bookmarking tweets and posts just because of the structure.
I even have a swipe file full of them!
What I do then is:
- Identify what the changeable parts within that structure are
- Generate a template
I often find myself bookmarking tweets and posts just because of the structure.
I even have a swipe file full of them!
What I do then is:
- Identify what the changeable parts within that structure are
- Generate a template
@theandreboso Then, once we have that template, I can fill it however I prefer.
And boom, we get a new tweet👇
And boom, we get a new tweet👇
@theandreboso #3 - Stealing both
This LinkedIn post caught my eye for two reasons:
How it looks (aka structure) → Inverted pyramid + list structure
And the big idea behind it → Things that “destroy” a post
This LinkedIn post caught my eye for two reasons:
How it looks (aka structure) → Inverted pyramid + list structure
And the big idea behind it → Things that “destroy” a post
@theandreboso This example from Matt is specific to LinkedIn, but I can quickly adapt it to Twitter, email, or Instagram.
Here’s my take (adapted to Twitter):
Here’s my take (adapted to Twitter):
@theandreboso Now, how can you do it?
Two key elements:
1) You need to identify the big idea and the structures behind every piece of content.
2) Then create new content starting from either (or both).
Once you learn to do so, Stealing (the good kind) becomes way easier.
Two key elements:
1) You need to identify the big idea and the structures behind every piece of content.
2) Then create new content starting from either (or both).
Once you learn to do so, Stealing (the good kind) becomes way easier.
@theandreboso The tweets above did not get crazy engagement.
But that's not what matters here. What matters is that I could write both of them in under 3 minutes.
Imagine what you could do if you apply this system for 1h! 🕵️♂️
But that's not what matters here. What matters is that I could write both of them in under 3 minutes.
Imagine what you could do if you apply this system for 1h! 🕵️♂️
@theandreboso And that's a wrap!
To get more actionable insights on how to grow your audience (stolen from the best), follow me at @AlexLlullTW
And please, consider RTing the first tweet if you found this thread valuable!
To get more actionable insights on how to grow your audience (stolen from the best), follow me at @AlexLlullTW
And please, consider RTing the first tweet if you found this thread valuable!
@theandreboso If you liked this tweet, you might like my newsletter The Steal Club.
Once a week, you'll get actionable insights on how to make better content and grow your audience, stolen from the best 👇
thestealclub.com
Once a week, you'll get actionable insights on how to make better content and grow your audience, stolen from the best 👇
thestealclub.com
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