The AIDA model is no longer the best layout for your landing pages!
We've reinvented the ATIDFA model and it converts much, much better.
Steal our model and increase your conversion rates todayπ
π§΅
We've reinvented the ATIDFA model and it converts much, much better.
Steal our model and increase your conversion rates todayπ
π§΅
Ok, so the old model stands for:
Attention
Interest
Desire
Action
It's a VERY effective way of laying out your landing pages in order to take your potential buyer through a journey and maximise conversion rates.
But....
Over the past 10 years we've built a better model.
Attention
Interest
Desire
Action
It's a VERY effective way of laying out your landing pages in order to take your potential buyer through a journey and maximise conversion rates.
But....
Over the past 10 years we've built a better model.
Introducing ATIDFA
Attention
Transformation
Interest
Desire
FAQ
Action
We've adapted the AIDA model and added some new improvements that always generate a higher conversion rate.
Let me break down each section for you with examples.
Attention
Transformation
Interest
Desire
FAQ
Action
We've adapted the AIDA model and added some new improvements that always generate a higher conversion rate.
Let me break down each section for you with examples.
ATTENTION
The main objective of this above the fold section of your page is to get the users attention. You have between 5-8 seconds to capture their attention.
Do this with:
1. Strong value proposition
2. Trust and credibility
3. Social proof
4. Imagery
5. Call to action
The main objective of this above the fold section of your page is to get the users attention. You have between 5-8 seconds to capture their attention.
Do this with:
1. Strong value proposition
2. Trust and credibility
3. Social proof
4. Imagery
5. Call to action
TRANSFORMATION (NEW)
Even before we start to peak the buyers interest we need to visually show them:
1. How easy it is to buy
2. The "end goal" or transformation from buying
Use icons, steps and text to walk the buyer through a journey of adding to cart > benefit of product
Even before we start to peak the buyers interest we need to visually show them:
1. How easy it is to buy
2. The "end goal" or transformation from buying
Use icons, steps and text to walk the buyer through a journey of adding to cart > benefit of product
INTEREST
We typically split this section into two:
1. Benefits
2. Features
First we want to focus on exactly what benefit the buyer is going to get from this product. Then and only then we can focus on how we deliver that benefit via our features.
We typically split this section into two:
1. Benefits
2. Features
First we want to focus on exactly what benefit the buyer is going to get from this product. Then and only then we can focus on how we deliver that benefit via our features.
DESIRE
Now that we've got their attention, shown them the outcome and peaked their interest....
It's time to make them desire the product using social proof.
In this section use:
1. Reviews
2. Testimonials
3. Case studies
4. UGC
In order to make them want the same outcome
Now that we've got their attention, shown them the outcome and peaked their interest....
It's time to make them desire the product using social proof.
In this section use:
1. Reviews
2. Testimonials
3. Case studies
4. UGC
In order to make them want the same outcome
FAQ (NEW)
So by now they desire the product but they will more than likely have an objection or question in their head. A reason NOT to buy.
Use a simple FAQ to answer any objections surrounding the ordering/returns/delivery of your product and product specific questions
So by now they desire the product but they will more than likely have an objection or question in their head. A reason NOT to buy.
Use a simple FAQ to answer any objections surrounding the ordering/returns/delivery of your product and product specific questions
ACTION
Imagine watching the latest Bond movie, you're enjoying it so you watch until the end and then right before the ending it just turns off.
This is the same as getting someone to the bottom of your page and not letting them take action.
Repeat your CTA and make it easy
Imagine watching the latest Bond movie, you're enjoying it so you watch until the end and then right before the ending it just turns off.
This is the same as getting someone to the bottom of your page and not letting them take action.
Repeat your CTA and make it easy
ATIDFA
Attention
Transformation
Interest
Desire
FAQ
Action
Attention
Transformation
Interest
Desire
FAQ
Action
That's it, follow the ATIDFA @conversionwise model today and see your conversion rates soar π
If you enjoyed this please follow @oliverkenyon and retweet. π
π§ Join 10k+ marketers getting my weekly Conversion Rate Optimisation newsletter
getrevue.co
If you enjoyed this please follow @oliverkenyon and retweet. π
π§ Join 10k+ marketers getting my weekly Conversion Rate Optimisation newsletter
getrevue.co
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