7 lessons from 100k+ followers on LinkedIn (10x your growth):
Lesson 1. Keep publishing
After 657 posts.
Here are some interesting statistics.
• The top 1 post brought ~12% of total views.
• The top 5 posts brought ~42% of total views.
• The top 10 posts brought ~65% of total views.
• The top 20 posts brought ~90% of total views.
After 657 posts.
Here are some interesting statistics.
• The top 1 post brought ~12% of total views.
• The top 5 posts brought ~42% of total views.
• The top 10 posts brought ~65% of total views.
• The top 20 posts brought ~90% of total views.
Lesson 2. The only secret is “consistency”
The posts that went viral weren’t unique.
I didn’t spend more time crafting them.
They just happened to go viral.
That’s why consistency is crucial.
You’re 1 post away from going viral.
The posts that went viral weren’t unique.
I didn’t spend more time crafting them.
They just happened to go viral.
That’s why consistency is crucial.
You’re 1 post away from going viral.
Lesson 3. More input = more output
A few months ago I was stuck at 52k followers.
I wanted to push to 100k.
I knew I needed 1,625 views to get 1 follower.
That meant I needed ~77M impressions to get to 100k followers.
I knew my best shot was increasing my input.
A few months ago I was stuck at 52k followers.
I wanted to push to 100k.
I knew I needed 1,625 views to get 1 follower.
That meant I needed ~77M impressions to get to 100k followers.
I knew my best shot was increasing my input.
Lesson 4. Don’t be afraid to post more
Building upon lesson 3.
Don’t be afraid to post more.
I have a saying:
“If you're not posting so much you're worried it's too much, you're not posting enough.”
If you want a lot of followers fast.
Make a lot of noise.
Building upon lesson 3.
Don’t be afraid to post more.
I have a saying:
“If you're not posting so much you're worried it's too much, you're not posting enough.”
If you want a lot of followers fast.
Make a lot of noise.
Lesson 5. Trigger emotions
Content that appeals to emotions gets shared.
Don’t hate the player, hate the game.
Identify buckets of content that trigger emotion like:
• Veterans
• Celebrities
• Human kindness
• Good vs Bad boss
Find ways to create content around that.
Content that appeals to emotions gets shared.
Don’t hate the player, hate the game.
Identify buckets of content that trigger emotion like:
• Veterans
• Celebrities
• Human kindness
• Good vs Bad boss
Find ways to create content around that.
Lesson 6. Share viral videos
There’s specific content that goes viral on LinkedIn.
Things related with:
• AI
• Tech
• Creativity
• Robot videos
• Amazing stuff
There’s specific content that goes viral on LinkedIn.
Things related with:
• AI
• Tech
• Creativity
• Robot videos
• Amazing stuff
Lesson 7. Stop caring. Start Sharing
There will always be haters. Ignore them.
Sharing your thoughts is great.
If that generates controversy. Then be it.
That’s more engagement for you.
No one cares about your content as much as you do.
Read that twice.
There will always be haters. Ignore them.
Sharing your thoughts is great.
If that generates controversy. Then be it.
That’s more engagement for you.
No one cares about your content as much as you do.
Read that twice.
Thread recap:
1/ Keep publishing
2/ The only secret is “consistency”
3/ More input = more output
4/ Don’t be afraid to post more
5/ Trigger emotions
6/ Share viral videos
7/ Stop caring. Start Sharing
1/ Keep publishing
2/ The only secret is “consistency”
3/ More input = more output
4/ Don’t be afraid to post more
5/ Trigger emotions
6/ Share viral videos
7/ Stop caring. Start Sharing
Thank you for reading to the end.
My name is Houston, and I’m:
- A CEO & Founder
- Running a $120k/mo LinkedIn Agency
- Dad of 2
Drop me a follow @houstongolden
for daily marketing content.
My name is Houston, and I’m:
- A CEO & Founder
- Running a $120k/mo LinkedIn Agency
- Dad of 2
Drop me a follow @houstongolden
for daily marketing content.
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