F*ck building an audience
Having an audience is useless if you do it wrong
Here are 6 tips for creating content that drives likes *and* sales (tip 1 is very important)
Having an audience is useless if you do it wrong
Here are 6 tips for creating content that drives likes *and* sales (tip 1 is very important)
I just crossed 96,000 Twitter followers
But Iâm not here to âbuild an audienceââIâm building a business
If you wanna build the business you deserve, youâve gotta get people to stop scrolling and pay attention
You must be un-ignorable
Hereâs how to do that:
But Iâm not here to âbuild an audienceââIâm building a business
If you wanna build the business you deserve, youâve gotta get people to stop scrolling and pay attention
You must be un-ignorable
Hereâs how to do that:
1/ Donât âBuild an AudienceââBuild Intent
Growing followers fast will feed your ego
Attracting future buyers will feed your family
Andâdespite what the audience-building gurus may promiseâhaving a big audience wonât automatically lead to riches
Just ask Arii...
Growing followers fast will feed your ego
Attracting future buyers will feed your family
Andâdespite what the audience-building gurus may promiseâhaving a big audience wonât automatically lead to riches
Just ask Arii...
Arii is an (in)famous Instagrammer
She went viralâin a bad wayâwhen she launched a t-shirt line to her 2M followers...
And couldnât even sell 36 shirts đŹ
She went viralâin a bad wayâwhen she launched a t-shirt line to her 2M followers...
And couldnât even sell 36 shirts đŹ
Having lots of followers doesnât make you âan influencerâ
Influence is about 1 thing: trust
You earn trust by:
1ď¸âŁ Deeply understanding buyers
You need to know what makes them tick, click, and why they buy (eg. pains, goals, desires)
2ď¸âŁ Continually showing up to serve them
Influence is about 1 thing: trust
You earn trust by:
1ď¸âŁ Deeply understanding buyers
You need to know what makes them tick, click, and why they buy (eg. pains, goals, desires)
2ď¸âŁ Continually showing up to serve them
2/ Make *Smart* Bets
When it comes to audience growth, some people will tell you to make lots of noise in the beginning to see what works
I disagree
Whatâs a better way?
Start with scrappy research and a deep understanding of buyer psychology
When it comes to audience growth, some people will tell you to make lots of noise in the beginning to see what works
I disagree
Whatâs a better way?
Start with scrappy research and a deep understanding of buyer psychology
Mega successful online biz experts like @SahilBloom and @AlexHormozi are proud students of psychology
Hormozi attracted 1.9M followers in 12 months
The first 3 books on Hormoziâs top 10 list are about...
Buyer psychology
The lesson?
Donât âmake noiseââmake smart bets
Hormozi attracted 1.9M followers in 12 months
The first 3 books on Hormoziâs top 10 list are about...
Buyer psychology
The lesson?
Donât âmake noiseââmake smart bets
3/ Choose the Best Land to Build On
Should you hop on the TikTok train or double-down on LinkedIn?
Is email really dead or is it the holy grail of marketing?
If you wanna decide where to build an audience, these arenât the right questions to ask
Try these questions instead...
Should you hop on the TikTok train or double-down on LinkedIn?
Is email really dead or is it the holy grail of marketing?
If you wanna decide where to build an audience, these arenât the right questions to ask
Try these questions instead...
Ask yourself:
1. What am *I* good at?
If you hate being on video but love writing, YouTube shorts probably ainât for you (even if itâs âso hawt right nowâ)
2. Where do *I* enjoy hanging out?
Despite what youâve heard... buyers hang out everywhere
Choose channels *you* like
1. What am *I* good at?
If you hate being on video but love writing, YouTube shorts probably ainât for you (even if itâs âso hawt right nowâ)
2. Where do *I* enjoy hanging out?
Despite what youâve heard... buyers hang out everywhere
Choose channels *you* like
4/ Learn From the Natives
Chances are that youâre not the first person to build on this land
Some smart people came before you and you can learn a lot by studying their strategies
Use tools like @sparktoro to identify who already has your ideal buyersâ attention...
Chances are that youâre not the first person to build on this land
Some smart people came before you and you can learn a lot by studying their strategies
Use tools like @sparktoro to identify who already has your ideal buyersâ attention...
Success leaves clues
Find the people and brands your audience loves and reverse-engineer their approach
Pay attention to phrases and formats
Use tools like @TwemexApp to find popular posts and scan the comments for insights
Let their audience tell you what works (and doesnât)
Find the people and brands your audience loves and reverse-engineer their approach
Pay attention to phrases and formats
Use tools like @TwemexApp to find popular posts and scan the comments for insights
Let their audience tell you what works (and doesnât)
5/ Engineer Small Victories
Everyone says to âbe consistentâ with content creation
Few tell you this: Spending hours creating good content that gets ignored feels super sh*tty
Itâs wayyy easier to commit to creating content consistently if youâre having fun
So what do you do?
Everyone says to âbe consistentâ with content creation
Few tell you this: Spending hours creating good content that gets ignored feels super sh*tty
Itâs wayyy easier to commit to creating content consistently if youâre having fun
So what do you do?
Hijack your brain to build a habit loop
Rather than posting content and waiting for likes and comments to ârewardâ you with a hit of dopamine (aka happy chemicals)...
Design your own reward system
Ex:
Every post = $1 in your fun fund
Every 20 followers = 20 mins of Candy Crush
Rather than posting content and waiting for likes and comments to ârewardâ you with a hit of dopamine (aka happy chemicals)...
Design your own reward system
Ex:
Every post = $1 in your fun fund
Every 20 followers = 20 mins of Candy Crush
6/ Find Allies
Ready for only true âsecretâ of building an online empire?
None of the big players are doing it alone
The fastest growing peeps are all using:
đ Engagement pods (formally or informally)
đ Peer masterminds
đ Co-creating
If you wanna grow fast, grow together
Ready for only true âsecretâ of building an online empire?
None of the big players are doing it alone
The fastest growing peeps are all using:
đ Engagement pods (formally or informally)
đ Peer masterminds
đ Co-creating
If you wanna grow fast, grow together
On that note...
Do you wanna become un-ignorable?
Iâm teaming up with @GrowthTactics on a new thang
I canât reveal too much yet, so Iâll say this...
You do not wanna miss this
Want first dibs when it drops? Comment & Iâll DM info
Do you wanna become un-ignorable?
Iâm teaming up with @GrowthTactics on a new thang
I canât reveal too much yet, so Iâll say this...
You do not wanna miss this
Want first dibs when it drops? Comment & Iâll DM info
@GrowthTactics That's all for today
If you like hot tips about buyer psychology and growth (along with the occasional curse words), follow me: @katebour
Would you share this thread?
That would make me so f*cking happy đ
If you like hot tips about buyer psychology and growth (along with the occasional curse words), follow me: @katebour
Would you share this thread?
That would make me so f*cking happy đ
If you like Tweets like this, you'll love my free newsletter, Why We Buy đ§
Join 24,000+ smart people who are using buyer psychology to sell more stuff (and look like a genius to their clients/teams)
Join here: customercamp.co
Join 24,000+ smart people who are using buyer psychology to sell more stuff (and look like a genius to their clients/teams)
Join here: customercamp.co
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