The YouTube x eCommerce Cheat Sheet
how I made clients over $5.1 million on YouTube in the last 6 months
You can literally create a campaign today and make money with what's in this thread
read this
then go do it
report back how much 💰 I made you
/Google Ads Thread/
how I made clients over $5.1 million on YouTube in the last 6 months
You can literally create a campaign today and make money with what's in this thread
read this
then go do it
report back how much 💰 I made you
/Google Ads Thread/
Yes - being profitable with YouTube is actually possible
most PPC managers are too intimidated or scared to get into video campaigns though
idk why
it's just another campaign lol
let's get into it
===
why listen to me?
I'm the Google Ads guy for a reason...
most PPC managers are too intimidated or scared to get into video campaigns though
idk why
it's just another campaign lol
let's get into it
===
why listen to me?
I'm the Google Ads guy for a reason...
#1 - What are we working with?
this is an example of what your products would look like in the youtube feed
but another cool thing is that you can specifically target products underneath ANY video...
that's right --> it doesn't even have to be yours (shh)
this is an example of what your products would look like in the youtube feed
but another cool thing is that you can specifically target products underneath ANY video...
that's right --> it doesn't even have to be yours (shh)
#2 - How do we target profitably?
Think of each form of targeting as "levels"
Each level corresponds with a layer for the funnel
THIS is where most people fuck up YouTube, they target everything and mix audiences on top of that
start w/ 1 then work way down
Think of each form of targeting as "levels"
Each level corresponds with a layer for the funnel
THIS is where most people fuck up YouTube, they target everything and mix audiences on top of that
start w/ 1 then work way down
Lv 1 | Bottom Funnel (aka 💰 targeting)
1. Custom Intent - Auto Audiences
2. Custom Intent - Manual Audiences
3. Similar Audiences
> customer lists
> specific converters
4. Remarketing
> high-intent only
5. Life Events
6. In-Market
> pre-defined audiences
1. Custom Intent - Auto Audiences
2. Custom Intent - Manual Audiences
3. Similar Audiences
> customer lists
> specific converters
4. Remarketing
> high-intent only
5. Life Events
6. In-Market
> pre-defined audiences
Lv 2 | Middle Funnel (next testing phase)
1. DVK
2. Topics
3. Placements
4. Audience + Content
> Content? (DVK/Topics/Placements)
1. DVK
2. Topics
3. Placements
4. Audience + Content
> Content? (DVK/Topics/Placements)
Lv 3 | High Funnel (aka brand awareness)
1. Affinity
> pre-defined audiences
2. Custom Affinity
> who is your customer really?
3. Demographics
> this is very hard to master but can be done with a seasoned Conversion Tag
1. Affinity
> pre-defined audiences
2. Custom Affinity
> who is your customer really?
3. Demographics
> this is very hard to master but can be done with a seasoned Conversion Tag
#3 What creatives work best?
Personally - I'm always a fan of testing different styles of creatives
*Professional
*IG/FB
*UGC (user-generated content)
*Low-Production (iPhone vlog style)
*etc
Really you could always be testing
let's take a look at the 3rd highest YT ad guy
Personally - I'm always a fan of testing different styles of creatives
*Professional
*IG/FB
*UGC (user-generated content)
*Low-Production (iPhone vlog style)
*etc
Really you could always be testing
let's take a look at the 3rd highest YT ad guy
#4 Study the greats
look no further than this massive eComm brand @umzuhealth
last year they were the 3rd highest spending advertiser on the ENTIRE YT platform...that's insane
take a look at their most "popular" videos and you can see which ones CONVERT to CASH
look no further than this massive eComm brand @umzuhealth
last year they were the 3rd highest spending advertiser on the ENTIRE YT platform...that's insane
take a look at their most "popular" videos and you can see which ones CONVERT to CASH
@umzuhealth rather study low-budget or webinar videos that have made millions?
study @tailopez for a true masterclass in funnels
study @tailopez for a true masterclass in funnels
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