An offhand comment on the topic of the day, from a comms professional: if you look at the number of interviews in prestige publications, the timing of them, the magazine covers, and the glowing coverage *post implosion*, I think you start to perceive the dark matter of a PR firm.

I wish I knew who it was, and I’m not sure the conclusion would be “Never work with them” or “Definitely work with them; the apparently have the ability to root any media org they want at any time given any facts.”

They also seem to be intensely loyal to their client even though he is very, very clearly not listening to their advice.

An aside: some of the pieces which read to the general public as puff pieces read to journalists as hit pieces, for complicated cultural reasons. There is a language to these things, like there is a language to LessWrong.

A less-than-obvious thing about the output of the media: some of it is written with an implicit audience of itself.