Within the first three hours, my clients had sold over $109,000.
We crossed $250,000 in 24 hours...
And raised $5,170,445 in 30 days from this one single crowdfunding campaign.
Here’s the exact process we followed that made our launch a massive success...
🧵
We crossed $250,000 in 24 hours...
And raised $5,170,445 in 30 days from this one single crowdfunding campaign.
Here’s the exact process we followed that made our launch a massive success...
🧵
A while back, I was approached by a company that was getting ready to launch their product on Kickstarter, in one of the most competitive crowdfunding niches around.
They’re called Filippo Loreti.
And if you stay updated in the crowdfunding space, you’ve probably heard of them.
They’re called Filippo Loreti.
And if you stay updated in the crowdfunding space, you’ve probably heard of them.
Their team wanted my help with copy and launch strategy. So we hashed out a plan of attack…
Now, I knew this project would do well.
These clients had a great product that had a lot of things going for it.
But the results of this launch even shocked me.
Now, I knew this project would do well.
These clients had a great product that had a lot of things going for it.
But the results of this launch even shocked me.
This launch proved to be an “out-of-the-park” homerun… more than doubling our initial sales projections.
By day 30, when the cart had closed and the dust had settled, sales totaled just under $5,200,000.
This became one of the top 20 most successful Kickstarter projects, ever.
By day 30, when the cart had closed and the dust had settled, sales totaled just under $5,200,000.
This became one of the top 20 most successful Kickstarter projects, ever.
I’ve read that over 85% of crowdfunding campaigns fail to reach their funding goals. And I’m not surprised.
Most crowdfunding campaigns rely on hopes & prayers that their product will go viral.
In my experience, there’s a bit more to it.
You have to put in the work.
Most crowdfunding campaigns rely on hopes & prayers that their product will go viral.
In my experience, there’s a bit more to it.
You have to put in the work.
You have to plan your launch like a real product launch.
You can’t just hope that people are magically going to go crazy over your product and share it a million times with their friends.
It’s not gonna happen.
You can’t just hope that people are magically going to go crazy over your product and share it a million times with their friends.
It’s not gonna happen.
If you want to succeed with your product launch, there are a lot of things you have to do right.
And that’s why I’ve listed below a list of things that need to happen if you want to make your crowdfunding campaign a massive success.
And that’s why I’ve listed below a list of things that need to happen if you want to make your crowdfunding campaign a massive success.
1/ You need to have a USP.
A USP is a unique selling proposition.
It’s what makes your product unique in the marketplace and better than your competitors.
It’s usually a sentence or two that succinctly describes why people should buy your product instead of your competitors.
A USP is a unique selling proposition.
It’s what makes your product unique in the marketplace and better than your competitors.
It’s usually a sentence or two that succinctly describes why people should buy your product instead of your competitors.
If you don’t have a USP… and your product is the same as everyone else’s…
I PROMISE your project will be dead in the water.
You need to think about what your product’s unique advantages are. And if you don’t have any… well… guess it’s time to go back to the drawing board.
I PROMISE your project will be dead in the water.
You need to think about what your product’s unique advantages are. And if you don’t have any… well… guess it’s time to go back to the drawing board.
2/ Your product needs to have a “coolness” factor.
Would people think your product is cool? Wanna find out?
Ask 20 people in your target market and outside of it about what they think of your product. Explain how it works and the problem it solves or the desire it fulfills.
Would people think your product is cool? Wanna find out?
Ask 20 people in your target market and outside of it about what they think of your product. Explain how it works and the problem it solves or the desire it fulfills.
Ask them what they think.
If they want to hand you money right then and there, if they tell their friends about it… then you’ve got a winner. If they look disinterested… or they don’t understand how it works… you’ve got a loser.
If they want to hand you money right then and there, if they tell their friends about it… then you’ve got a winner. If they look disinterested… or they don’t understand how it works… you’ve got a loser.
3/ You need to build an email list.
On average, about 2% of people will buy the very first time they see your sales page, in any industry for any product.
That’s why you need an email list.
When you capture people’s email addresses, you can continue to communicate with them.
On average, about 2% of people will buy the very first time they see your sales page, in any industry for any product.
That’s why you need an email list.
When you capture people’s email addresses, you can continue to communicate with them.
With emails, you can convince them, over time, why your product will benefit them.
On top of that, over 80% of sales are made on 5th-12th contact with a prospect. Trying to place ads in front of someone twelve times is expensive. But emails are free.
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On top of that, over 80% of sales are made on 5th-12th contact with a prospect. Trying to place ads in front of someone twelve times is expensive. But emails are free.
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Biggest benefit of having an email list:
You’re building up excitement for your launch. You’re pre-selling your subscribers on why they should buy.
When the cart opens, you’ll get a huge rush of sales.
When people see you’ve surpassed your goal on day 1, it creates virality
You’re building up excitement for your launch. You’re pre-selling your subscribers on why they should buy.
When the cart opens, you’ll get a huge rush of sales.
When people see you’ve surpassed your goal on day 1, it creates virality
4/ Have a great product that people actually want.
Before you launch, have you checked if people actually want your product?
The easiest way to find out is to take your prototype to a perfect prospect and pitch it to them. Try this 50 times.
Before you launch, have you checked if people actually want your product?
The easiest way to find out is to take your prototype to a perfect prospect and pitch it to them. Try this 50 times.
If you’re having trouble selling to your perfect prospects… you might have to dig a little deeper to discover what people actually want to buy before you launch.
The reason our launch did so well was because it both solved a specific problem and fulfilled human desires.
The reason our launch did so well was because it both solved a specific problem and fulfilled human desires.
People desperately wanted their watches. They had a beautiful product made with high-quality materials.
They created something truly special.
And they ran small, test launches before the big one to make sure the product was viable and that people wanted it.
They created something truly special.
And they ran small, test launches before the big one to make sure the product was viable and that people wanted it.
5/ Make your offer irresistible
Crowdfunding projects that do well often have great offers.
Have a massive discount that will never be available again. Offer valuable bonuses that are only given out during the launch.
Crowdfunding projects that do well often have great offers.
Have a massive discount that will never be available again. Offer valuable bonuses that are only given out during the launch.
When your prospect looks at your offer he needs to think to himself “Holy crap, I’d have to be a moron not to get this now.”
If he thinks, “This is great. But I’ll get to it this weekend” then the sale is lost.
Make an offer to your prospect almost impossible to say “no” to.
If he thinks, “This is great. But I’ll get to it this weekend” then the sale is lost.
Make an offer to your prospect almost impossible to say “no” to.
6/ Offer bonuses for higher tiers of commitment
In the Filippo Loreti launch, a lot of people only bought one watch. But there were also people who were buying like fifteen watches.
If you only expect people to buy one product, you’re leaving at least 80% money on the table.
In the Filippo Loreti launch, a lot of people only bought one watch. But there were also people who were buying like fifteen watches.
If you only expect people to buy one product, you’re leaving at least 80% money on the table.
So, how do you convince people to buy more than one item?
Offer bonuses that they can get when buying two, three, or more of your products.
If your product has different collections, then they already have a reason to buy more.
But always reward people for buying more.
Offer bonuses that they can get when buying two, three, or more of your products.
If your product has different collections, then they already have a reason to buy more.
But always reward people for buying more.
7/ Drive massive amounts of traffic
Pay to put people’s eyeballs on your sales page.
If your product is good, and you’ve done all of the above steps, then it’s worth it.
For every one dollar you spend on traffic, you should be able to generate 3–20x the amount of profit back.
Pay to put people’s eyeballs on your sales page.
If your product is good, and you’ve done all of the above steps, then it’s worth it.
For every one dollar you spend on traffic, you should be able to generate 3–20x the amount of profit back.
When you have a decent conversion percentage on your sales page, it’s like owning a $1 vending machine that spits out $10 bills.
When people see a project crushing it, they want to join in. It’s the herd mentality. Social proof of a huge project will turn “lurkers” into buyers.
When people see a project crushing it, they want to join in. It’s the herd mentality. Social proof of a huge project will turn “lurkers” into buyers.
8/ Have a short, but powerful explainer video
You should be able to explain your product, inspire prospects, and do it in an entertaining way in about 2 mins.
Get a professional team to produce it for you.
You should be able to explain your product, inspire prospects, and do it in an entertaining way in about 2 mins.
Get a professional team to produce it for you.
Not everyone is going to spend 10 minutes reading all of the copy on your page, but they will spend 90 seconds watching a video to determine if they’re interested in learning more.
Here’s a formula you can follow:
Problem, solution, proof, compelling offer.
Here’s a formula you can follow:
Problem, solution, proof, compelling offer.
9/ Use an attention-grabbing headline
I like using USP to inspire the headline. When people click through to your page, what can you tell them or ask them to get them to stop and want to learn more?
If you use a question, you could focus on the problem your product is solving.
I like using USP to inspire the headline. When people click through to your page, what can you tell them or ask them to get them to stop and want to learn more?
If you use a question, you could focus on the problem your product is solving.
If you’re fulfilling a desire a statement headline might work… just as long as you’re explaining your product’s unique benefits.
Either way you need an arresting sentence to get people to sit up and pay attention to your offer.
Either way you need an arresting sentence to get people to sit up and pay attention to your offer.
10/ Tell emotionally compelling stories
People love reading stories.
Your product has a creation story.
You yourself have an origin story.
You might have stories of customers who’ve used your product or whose lives has changed as a result of your discovery.
People love reading stories.
Your product has a creation story.
You yourself have an origin story.
You might have stories of customers who’ve used your product or whose lives has changed as a result of your discovery.
Tell these stories in your emails, in your videos, in your copy, on your opt-in pages, in your FB ads.
Use them everywhere.
Here's a thread to help you write better stories
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Use them everywhere.
Here's a thread to help you write better stories
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11/ Get PR & Press Coverage
Want some free traffic?
Get important people to talk about your stuff.
Get stories about your product published both before and during the launch. Go on interviews. Film videos with influencers. Get your project in front of new audiences.
Want some free traffic?
Get important people to talk about your stuff.
Get stories about your product published both before and during the launch. Go on interviews. Film videos with influencers. Get your project in front of new audiences.
The more press coverage and PR you get, the more free traffic you get coming to your page.
Plus, one well placed article or product review can mean a ton of new prospects rushing to your sales page with money in hand.
Plus, one well placed article or product review can mean a ton of new prospects rushing to your sales page with money in hand.
12/ Use Scarcity & Urgency
People want what they can’t have.
If they know something is in short supply, they will do whatever it takes to make sure they’re one of the select few who can get their hands on it.
People want what they can’t have.
If they know something is in short supply, they will do whatever it takes to make sure they’re one of the select few who can get their hands on it.
There is an obvious level of urgency with any crowdfunding campaign because they only last for a limited time.
Think about how you can make your offer more appealing and rare.
Think about how you can get people to act immediately… because they’ll lose out big if they wait.
Think about how you can make your offer more appealing and rare.
Think about how you can get people to act immediately… because they’ll lose out big if they wait.
13/ Turn your product’s features into benefits
People want to know the features of a product. But they buy because of the benefits of what those features will do for them.
Take every single feature of your product and explain why this is good for them.
People want to know the features of a product. But they buy because of the benefits of what those features will do for them.
Take every single feature of your product and explain why this is good for them.
Example of turning feature into benefit:
Let's say your widget has a steel case… this makes it indestructible and they can drop it as many times as they like without ever having to worry about it breaking.
Make your product’s most boring features its greatest selling points.
Let's say your widget has a steel case… this makes it indestructible and they can drop it as many times as they like without ever having to worry about it breaking.
Make your product’s most boring features its greatest selling points.
14/ Offer an outrageous guarantee
If you guarantee your product, you can expect to at least triple your buyers.
Why?
Because people want to feel comfortable knowing they can get their money back.
Will a guarantee increase your amount of refunds? Of course. But that’s OK.
If you guarantee your product, you can expect to at least triple your buyers.
Why?
Because people want to feel comfortable knowing they can get their money back.
Will a guarantee increase your amount of refunds? Of course. But that’s OK.
When you make a generous guarantee, people feel more comfortable making a buying decision, because they know they risk absolutely nothing.
They either fall in love with your product, or they can get their money back.
Always offer a guarantee… the longer the better.
They either fall in love with your product, or they can get their money back.
Always offer a guarantee… the longer the better.
15/ Use testimonials
You can brag all day about how great your product is. But if other people are bragging about it for you, it’s much more powerful.
The best part about using testimonials on your sales page and in your emails is not only the third party validation.
You can brag all day about how great your product is. But if other people are bragging about it for you, it’s much more powerful.
The best part about using testimonials on your sales page and in your emails is not only the third party validation.
You also get to learn the hidden benefits of your products.
Your customers might present reasons they love it that you might never have even thought of.
Try to collect an overwhelming amount of testimonials and stories… and use them everywhere. Social proof is powerful.
Your customers might present reasons they love it that you might never have even thought of.
Try to collect an overwhelming amount of testimonials and stories… and use them everywhere. Social proof is powerful.
16/ Have a strong call to action
At the end of your pitch, you need to instruct your prospects what to do.
You’ve persuaded them with your USP, your story, your benefits, and your irresistible offer… the last step is to instruct them how to get what they want (your product).
At the end of your pitch, you need to instruct your prospects what to do.
You’ve persuaded them with your USP, your story, your benefits, and your irresistible offer… the last step is to instruct them how to get what they want (your product).
Explain, in clear terms, exactly how to order. Don’t be timid here.
Tell them to click the button, fill out the form, etc.
Remove all feelings of insecurity associated with buying things on the internet. Tell them exactly what will happen next and how things will move forward.
Tell them to click the button, fill out the form, etc.
Remove all feelings of insecurity associated with buying things on the internet. Tell them exactly what will happen next and how things will move forward.
That’s a wrap.
If you want to raise a ton of money in your crowdfunding campaign, this list should be enough.
If you put in the work… and if you have a game-changing product… then you could have the next record-breaking multi-million dollar launch.
Good luck!
If you want to raise a ton of money in your crowdfunding campaign, this list should be enough.
If you put in the work… and if you have a game-changing product… then you could have the next record-breaking multi-million dollar launch.
Good luck!
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