13 proven methods to expand an idea:
1. Tips
2. Stats
3. Steps
4. Stories
5. Quotes
6. Benefits
7. Lessons
8. Reasons
9. Mistakes
10. Examples
11. Questions
12. Resources
13. Frameworks
Read this thread for a breakdown of each one—so you never stare at a blank page again:
1. Tips
2. Stats
3. Steps
4. Stories
5. Quotes
6. Benefits
7. Lessons
8. Reasons
9. Mistakes
10. Examples
11. Questions
12. Resources
13. Frameworks
Read this thread for a breakdown of each one—so you never stare at a blank page again:
Think of this list as a toolkit.
1. Take your core idea
2. Run through this list to look for ways to support it
Depending on the idea, you can mix & match dozens of combinations.
With this, you can effortlessly go from short-form to long-form content.
Let's dive in:
1. Take your core idea
2. Run through this list to look for ways to support it
Depending on the idea, you can mix & match dozens of combinations.
With this, you can effortlessly go from short-form to long-form content.
Let's dive in:
1. Tips
Take your idea and make it easier for the reader to implement.
Bonus points for focusing on helping them do it:
• Faster
• For less money
• With less effort
• With less headache
• With a higher chance of success
Impossible to go wrong focusing on these outcomes.
Take your idea and make it easier for the reader to implement.
Bonus points for focusing on helping them do it:
• Faster
• For less money
• With less effort
• With less headache
• With a higher chance of success
Impossible to go wrong focusing on these outcomes.
2. Stats
People love numbers.
Sure, 95% of stats are made up (like this one).
But, if you can:
• Make a point
• Find a unique, true stat
• Use it to support your point
You will gain massive reader trust.
People love numbers.
Sure, 95% of stats are made up (like this one).
But, if you can:
• Make a point
• Find a unique, true stat
• Use it to support your point
You will gain massive reader trust.
3. Steps
The human brain loves a complete picture.
• Take a problem you've solved
• Reverse engineer the way you solved it
• Give it to the reader in a step-by-step checklist
Let the reader know that the outcome they're looking for is *literally* a few steps away.
The human brain loves a complete picture.
• Take a problem you've solved
• Reverse engineer the way you solved it
• Give it to the reader in a step-by-step checklist
Let the reader know that the outcome they're looking for is *literally* a few steps away.
4. Stories
Think about the core ideas that guide your life.
Chances are, you have a personal story that helps you remember it.
Or, the person who taught it to you gave you a story to remember it.
Humans have learned in stories for ages—use them to make your point memorable.
Think about the core ideas that guide your life.
Chances are, you have a personal story that helps you remember it.
Or, the person who taught it to you gave you a story to remember it.
Humans have learned in stories for ages—use them to make your point memorable.
5. Quotes
The truth is, there is very little original thinking.
The best thinking has already been done—and the quotes that have survived long enough to become cliché do a better job at supporting a point than you will.
Use them to package up & support your ideas.
The truth is, there is very little original thinking.
The best thinking has already been done—and the quotes that have survived long enough to become cliché do a better job at supporting a point than you will.
Use them to package up & support your ideas.
6. Benefits
Many readers don't know what they don't know.
So, before you try to get them to learn, tell them about the things that will happen *once* they learn.
Because the truth is, no one wants to "learn"—they want to change.
Be in the outcome game, not the education game.
Many readers don't know what they don't know.
So, before you try to get them to learn, tell them about the things that will happen *once* they learn.
Because the truth is, no one wants to "learn"—they want to change.
Be in the outcome game, not the education game.
7. Lessons
Here's a proven hack to level up quickly:
• Try something
• Distill what you learned
• Share it with the people behind you
This will help you:
• Crystallize the lessons (so you learn faster)
• Benefit the people behind you (so they learn as well)
Win-win.
Here's a proven hack to level up quickly:
• Try something
• Distill what you learned
• Share it with the people behind you
This will help you:
• Crystallize the lessons (so you learn faster)
• Benefit the people behind you (so they learn as well)
Win-win.
8. Reasons
This one is simple.
• Make a claim you believe in
• Give the core reasons that you believe in it
Why do you do things a certain way?
Why does it work (or why doesn't it?)
Why should they believe (or why shouldn't they?)
Think deeply, then support your thinking.
This one is simple.
• Make a claim you believe in
• Give the core reasons that you believe in it
Why do you do things a certain way?
Why does it work (or why doesn't it?)
Why should they believe (or why shouldn't they?)
Think deeply, then support your thinking.
9. Mistakes
There is only 1 shortcut in life:
Avoiding mistakes the people ahead of you made.
So do your part.
• Look at your accomplishments
• Share the mistakes you made achieving it
Then, give them a roadmap to avoid it.
Accelerate human progress!
There is only 1 shortcut in life:
Avoiding mistakes the people ahead of you made.
So do your part.
• Look at your accomplishments
• Share the mistakes you made achieving it
Then, give them a roadmap to avoid it.
Accelerate human progress!
10. Examples
This is the easiest one.
• Make a point
• Say, for example
• Give an example to drive it home
For example, I just did it with this tweet.
This is the easiest one.
• Make a point
• Say, for example
• Give an example to drive it home
For example, I just did it with this tweet.
11. Questions
You might not have all the answers—and that's okay.
Identify the open areas you're still thinking about (and see if the reader has any insights on it).
This takes the pressure of having to be an "expert" while also engaging the audience.
Another win-win.
You might not have all the answers—and that's okay.
Identify the open areas you're still thinking about (and see if the reader has any insights on it).
This takes the pressure of having to be an "expert" while also engaging the audience.
Another win-win.
12. Resources
Some readers want a full deep-dive—so give it to them.
• Books
• Ted talks
• Podcasts
• Blog posts
• YouTube videos
• Twitter accounts
Sift through. the resources that helped you learn—then send the reader in the right direction.
Some readers want a full deep-dive—so give it to them.
• Books
• Ted talks
• Podcasts
• Blog posts
• YouTube videos
• Twitter accounts
Sift through. the resources that helped you learn—then send the reader in the right direction.
13. Frameworks
Last but not least, package up everything above.
Lay it all out and give the reader something tangible to walk away.
Then, tell them to go immediately apply it.
Just like this thread.
Last but not least, package up everything above.
Lay it all out and give the reader something tangible to walk away.
Then, tell them to go immediately apply it.
Just like this thread.
To recap:
13 proven methods to expand an idea:
1. Tips
2. Stats
3. Steps
4. Stories
5. Quotes
6. Benefits
7. Lessons
8. Reasons
9. Mistakes
10. Examples
11. Questions
12. Resources
13. Frameworks
Use this to effortlessly expand short-form content into long-form content.
13 proven methods to expand an idea:
1. Tips
2. Stats
3. Steps
4. Stories
5. Quotes
6. Benefits
7. Lessons
8. Reasons
9. Mistakes
10. Examples
11. Questions
12. Resources
13. Frameworks
Use this to effortlessly expand short-form content into long-form content.
For a deeper dive into this...
Download the 5 Pillars of Digital Writing for FREE (before it goes on sale Friday).
It's everything you need to:
• Master the fundamentals of Digital Writing
• Build your Superniche Audience
• Make your first $1 online
Digitalwritingpillars.com
Download the 5 Pillars of Digital Writing for FREE (before it goes on sale Friday).
It's everything you need to:
• Master the fundamentals of Digital Writing
• Build your Superniche Audience
• Make your first $1 online
Digitalwritingpillars.com
And if you found this framework helpful:
1. Follow me @dickiebush for more threads on digital writing every Thursday
2. Hop back to the top tweet and retweet it to share it with others (and so you can find it later).
Here's the link:
1. Follow me @dickiebush for more threads on digital writing every Thursday
2. Hop back to the top tweet and retweet it to share it with others (and so you can find it later).
Here's the link:
Enjoy tips like this?
Every Monday I send an email with:
• Deep Dives on how to master the game of Digital Writing
• Templates, tactics, and frameworks to go viral with ease
Join over 30,000 digital writers taking their game to the next level:
digitalwritingcompass.com
Every Monday I send an email with:
• Deep Dives on how to master the game of Digital Writing
• Templates, tactics, and frameworks to go viral with ease
Join over 30,000 digital writers taking their game to the next level:
digitalwritingcompass.com
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