CRO Insights #5 ๐
This week one of our CRO design team optimized this ๐ of a website. Let me break down exactly what we did and how we've optimized for high conversions rates.
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This week one of our CRO design team optimized this ๐ of a website. Let me break down exactly what we did and how we've optimized for high conversions rates.
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CRO Insights ๐: My company @conversionwise has been in businesses for 10 years. We do 50-70 new CRO projects per month.
I'm lifting the lid on internal projects and breaking down:
1. Before and after designs
2. What we've changed and why it will increase conversion rates
I'm lifting the lid on internal projects and breaking down:
1. Before and after designs
2. What we've changed and why it will increase conversion rates
1. Use 1:1 ratio on mobile images
โ Before: Although the images was very peachy, it took up almost 75% of above the fold pushing important elements down.
โ After: By using 1:1 ratio we're able to show the same image but also alongside important conversion principles.
โ Before: Although the images was very peachy, it took up almost 75% of above the fold pushing important elements down.
โ After: By using 1:1 ratio we're able to show the same image but also alongside important conversion principles.
2. Highlight important elements
โ Before: Could you easily see that there's more amazing product images? Nope.
โ After: Improve your buyers user experience by showing them there's more images with < > chevrons and previews. These images help sell the product, don't hide them!
โ Before: Could you easily see that there's more amazing product images? Nope.
โ After: Improve your buyers user experience by showing them there's more images with < > chevrons and previews. These images help sell the product, don't hide them!
3. Social strength is in numbers
โ Before: The reviews were being pushed down to the bottom of the fold by the large image. (I said image!).
โ After: Pulling the image up and also leveraging the amount of reviews pull way more weight than just showing the rating itself.
โ Before: The reviews were being pushed down to the bottom of the fold by the large image. (I said image!).
โ After: Pulling the image up and also leveraging the amount of reviews pull way more weight than just showing the rating itself.
4. Do the maths for them
โ Before: The discounted price was small, down the fold and didn't actually tell me how much I was saving.
โ After: Showcase the price and discounted price higher up the fold and use a "savings" label to tell your buyers EXACTLY how much they save.
โ Before: The discounted price was small, down the fold and didn't actually tell me how much I was saving.
โ After: Showcase the price and discounted price higher up the fold and use a "savings" label to tell your buyers EXACTLY how much they save.
5. Simple, easy to follow steps
โ Before: No call to action or steps to purchase anywhere near the above the fold.
โ After: If you have multiple options on any product, walk your buyer through them - STEP BY STEP. Keep it really simple to read and even easier to take action.
โ Before: No call to action or steps to purchase anywhere near the above the fold.
โ After: If you have multiple options on any product, walk your buyer through them - STEP BY STEP. Keep it really simple to read and even easier to take action.
TL;DR
๐ Use 1:1 ratio images on mobile
๐ Don't hide functionality or important elements
๐ Put a number to those reviews
๐ Showcase exactly how much the buyer is saving
๐ Walk your buyers through each step at a time
๐ Use 1:1 ratio images on mobile
๐ Don't hide functionality or important elements
๐ Put a number to those reviews
๐ Showcase exactly how much the buyer is saving
๐ Walk your buyers through each step at a time
That's all from todays CRO Insights ๐.
I want to be able to afford to buy these for my wife for Christmas so please help me with a follow @oliverkenyon and retweet. ๐
๐ง Join 10k+ marketers getting my weekly Conversion Rate Optimisation newsletter ๐
getrevue.co
I want to be able to afford to buy these for my wife for Christmas so please help me with a follow @oliverkenyon and retweet. ๐
๐ง Join 10k+ marketers getting my weekly Conversion Rate Optimisation newsletter ๐
getrevue.co
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