9 lesser-known Google Ads strategies that absolutely print cash:
(Your average Google Ads guru is not talking about these)
🧵
(Your average Google Ads guru is not talking about these)
🧵
1. Raise Bids For Repeat Visitors
Lots of Google advertisers set maximum bids on their ads.
You can make your bidding more sophisticated, though.
Make your max bid higher on custom audiences such as people who have visited your site before.
Lots of Google advertisers set maximum bids on their ads.
You can make your bidding more sophisticated, though.
Make your max bid higher on custom audiences such as people who have visited your site before.
2. Get Specific With Dynamic Search Ads
Advertisers often build just a handful of dynamic search ads.
I recommend testing by specific audiences.
Previous buyers, abandoned checkouts, website visitors who stay over 30 seconds, etc.
Advertisers often build just a handful of dynamic search ads.
I recommend testing by specific audiences.
Previous buyers, abandoned checkouts, website visitors who stay over 30 seconds, etc.
3. Address Objections In Retargeting Ads
Addressing objections is often a good idea, but for retargeting ads, it’s a slam dunk.
These people already know what you offer.
Give them that last push over the edge by overcoming common objections.
Addressing objections is often a good idea, but for retargeting ads, it’s a slam dunk.
These people already know what you offer.
Give them that last push over the edge by overcoming common objections.
4. Use Performance Max (The Right Way)
Pmax is a bit controversial because it doesn’t give you a lot of data insights.
At the same time, it’s undeniably powerful.
I’ve found a middle ground by using Pmax for top-of-funnel ads, then using other campaign types to retarget.
Pmax is a bit controversial because it doesn’t give you a lot of data insights.
At the same time, it’s undeniably powerful.
I’ve found a middle ground by using Pmax for top-of-funnel ads, then using other campaign types to retarget.
5. Try Search Partners
A lot of Google advertisers I know don’t even touch these.
And for some brands, that’s the right strategy.
It works for others though.
Test them and see what happens.
A lot of Google advertisers I know don’t even touch these.
And for some brands, that’s the right strategy.
It works for others though.
Test them and see what happens.
6. Capture Researching Buyers
Most advertisers just build sales pages.
Some buyers prefer to look for reviews and rankings lists first, though.
Capture them by writing honest and valuable content that compares your brand to other brands.
Most advertisers just build sales pages.
Some buyers prefer to look for reviews and rankings lists first, though.
Capture them by writing honest and valuable content that compares your brand to other brands.
7. Add Urgency To Headlines
This is especially relevant around BFCM and the holidays.
Write copy about how many hours or total discounts are available.
Make people feel FOMO.
Use scarcity to sell.
This is especially relevant around BFCM and the holidays.
Write copy about how many hours or total discounts are available.
Make people feel FOMO.
Use scarcity to sell.
8. Collect “Quality Of Session” Data
Most advertisers just look at website visits, conversion, and cart abandons.
Go further by measuring things like length of stay on site and specific pages visited.
Then use that data to be more specific with your targeting.
Most advertisers just look at website visits, conversion, and cart abandons.
Go further by measuring things like length of stay on site and specific pages visited.
Then use that data to be more specific with your targeting.
9. Test “Black Box” Campaigns A Back-Door Way
Pmax and similar campaigns are “black boxes”, meaning you get minimal data from them.
You can still get rough data by simply creating multiple campaigns.
Example: Do two with identical photos but different copywriting angles.
Pmax and similar campaigns are “black boxes”, meaning you get minimal data from them.
You can still get rough data by simply creating multiple campaigns.
Example: Do two with identical photos but different copywriting angles.
Conclusion:
There are hundreds of ways to leverage Google Ads, but most content creators focus on just a few of them.
I hope this thread has given you a few fresh ideas to test and profit from.
There are hundreds of ways to leverage Google Ads, but most content creators focus on just a few of them.
I hope this thread has given you a few fresh ideas to test and profit from.
That’s everything.
If you liked this thread:
1. Follow me @blvckledge for more
2. RT the tweet below to show some love
Thanks for reading!
If you liked this thread:
1. Follow me @blvckledge for more
2. RT the tweet below to show some love
Thanks for reading!
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