On October 9th, 2006, Google bought a small startup called YouTube for $1.65 billion.
Today, YouTube is a $200 billion behemoth.
But how?
Here are 6 principles YouTube used to kill distractions and supercharge growthπ
Today, YouTube is a $200 billion behemoth.
But how?
Here are 6 principles YouTube used to kill distractions and supercharge growthπ
1) The Two-Pager
Every employee writes down what they accomplished in the last 6 months and what they want to focus for the next 6 months.
β’ 3 things you want to be sure your boss knows
β’ 3 things that would make you move faster
β’ Chart / picture that you are obsessed with
Every employee writes down what they accomplished in the last 6 months and what they want to focus for the next 6 months.
β’ 3 things you want to be sure your boss knows
β’ 3 things that would make you move faster
β’ Chart / picture that you are obsessed with
2) Kill Adhoc Meetings
They never allowed them because:
β’ Each one requires special scheduling which encourages delays and roadblocks
β’ No structure leads to no meaning and no prep before the meeting
They never allowed them because:
β’ Each one requires special scheduling which encourages delays and roadblocks
β’ No structure leads to no meaning and no prep before the meeting
3) Big Rock Framework:
Big Rock: "If we do nothing else, we do this."
If you want to fill a jar, you put the big rocks in first.
Then you have room for small rocks and sand to fill in.
When you start with sand or your small tasks you end up without any Big Rocks in the jar.
Big Rock: "If we do nothing else, we do this."
If you want to fill a jar, you put the big rocks in first.
Then you have room for small rocks and sand to fill in.
When you start with sand or your small tasks you end up without any Big Rocks in the jar.
How to Pick Your Big Rocks:
"If you have a fake $100 to spread between each Big Rock option, how do you do it?"
For a team, everyone chooses alone and you tally the results.
"If you have a fake $100 to spread between each Big Rock option, how do you do it?"
For a team, everyone chooses alone and you tally the results.
4) Bullpen Meeting
= A meeting with no agenda or structure
Everyone who goes to the meeting must stay.
If you donβt have anyone to talk to, you can work.
But you must hang out in case unexpected topics come up.
Created spontaneity across marketing, product, legal and sales.
= A meeting with no agenda or structure
Everyone who goes to the meeting must stay.
If you donβt have anyone to talk to, you can work.
But you must hang out in case unexpected topics come up.
Created spontaneity across marketing, product, legal and sales.
5) Ask Eigenquestions
A question that when answered, also answers the next questions.
Example:
Some scientists invent teleportation. They need your help to go-to-market but you can only ask 2 questions. What do you ask?
This forces you to find Eigenquestions.
A question that when answered, also answers the next questions.
Example:
Some scientists invent teleportation. They need your help to go-to-market but you can only ask 2 questions. What do you ask?
This forces you to find Eigenquestions.
6) Consistent vs Comprehensive
Should YouTube allow search results to link out from the platform?
It was the wrong question.
Instead, was YouTube comprehensive or consistent?
Link out: Comprehensive options
Don't link out: Consistent experience
Consistent won
Should YouTube allow search results to link out from the platform?
It was the wrong question.
Instead, was YouTube comprehensive or consistent?
Link out: Comprehensive options
Don't link out: Consistent experience
Consistent won
If you picked up an insight, retweet the 1st tweet below!
And I'm pumped to partner with @tegusHQ - they arm investors and corpdev teams with 30K+ expert transcripts to supercharge their investment decisions.
And I'm pumped to partner with @tegusHQ - they arm investors and corpdev teams with 30K+ expert transcripts to supercharge their investment decisions.
I loved digging up these startup nuggets.
Follow me @chrishlad for more tactics to help startup builders win.
And join 10,000+ for a free weekly newsletter with the startup deep dives you can't get on twitter.
bit.ly
Follow me @chrishlad for more tactics to help startup builders win.
And join 10,000+ for a free weekly newsletter with the startup deep dives you can't get on twitter.
bit.ly
Loading suggestions...