Black Friday generated $6.3 Billion in Sales on Shopify alone last year.
With the biggest revenue opportunity of the year fast approaching, here's 8 easy ways to increase your conversion rates this BFCM with examples.
Tag someone who needs to see this.
š§µ
With the biggest revenue opportunity of the year fast approaching, here's 8 easy ways to increase your conversion rates this BFCM with examples.
Tag someone who needs to see this.
š§µ
1. Show a modal on page load
One of the biggest killers to your conversions will be the lack of clear instructions about your sale.
If people have to ask "how do I get the discount?", you've already lost them.
Whether you auto apply discounts or use coupons, inform them!
One of the biggest killers to your conversions will be the lack of clear instructions about your sale.
If people have to ask "how do I get the discount?", you've already lost them.
Whether you auto apply discounts or use coupons, inform them!
2. Utilise your toolbar
Your toolbar should do 3 things:
1. Shout about your sale
šļø 30% OFF SITEWIDE | BLACK FRIDAY SALE NOW ON
2. Increase scarcity
[LIMITED STOCK]
3. Inform of free shipping
Free Delivery over $50 š
Make the colour stand out against your brand colours.
Your toolbar should do 3 things:
1. Shout about your sale
šļø 30% OFF SITEWIDE | BLACK FRIDAY SALE NOW ON
2. Increase scarcity
[LIMITED STOCK]
3. Inform of free shipping
Free Delivery over $50 š
Make the colour stand out against your brand colours.
3. Add Free Shipping flash
Add a free shipping flash to any products that automatically qualify for free shipping.
This will not only help increasing your AOV but will also make the buyers impulse decision a much easier one to make.
Try and keep the colours consistent.
Add a free shipping flash to any products that automatically qualify for free shipping.
This will not only help increasing your AOV but will also make the buyers impulse decision a much easier one to make.
Try and keep the colours consistent.
4. Reiterate the instructions by your buttons
Wherever on your page you have a call to action, be sure to reiterate the clear instructions on how buyers use your discounts.
Again, whether you auto apply discounts or use coupons, inform them!
Treat them like 6 year olds!
Wherever on your page you have a call to action, be sure to reiterate the clear instructions on how buyers use your discounts.
Again, whether you auto apply discounts or use coupons, inform them!
Treat them like 6 year olds!
5. Show 3 important pricing elements
Be sure to show the 3 important pricing conversion principles:
1. The new price (make same colour as toolbar for continuity)
2. The old price (with Ģ¶sĢ¶tĢ¶rĢ¶iĢ¶kĢ¶eĢ¶tĢ¶hĢ¶rĢ¶oĢ¶uĢ¶gĢ¶hĢ¶)
3. The monetary saving (in label form)
Be sure to show the 3 important pricing conversion principles:
1. The new price (make same colour as toolbar for continuity)
2. The old price (with Ģ¶sĢ¶tĢ¶rĢ¶iĢ¶kĢ¶eĢ¶tĢ¶hĢ¶rĢ¶oĢ¶uĢ¶gĢ¶hĢ¶)
3. The monetary saving (in label form)
6. Call to action text
If you can, dynamically embed the saving on your call to action buttons/text.
For example, instead of using: "Add to cart".
Use: "Save 30% Now š"
Once more we're reaffirming the sale and discount.
If you can, dynamically embed the saving on your call to action buttons/text.
For example, instead of using: "Add to cart".
Use: "Save 30% Now š"
Once more we're reaffirming the sale and discount.
7. Use stock alert icons/text
Use any type of stock alert icons or text to increase urgency.
You've already told people in your toolbar that stock is limited due to the sale, now show them that you only have limited stock on the product page.
Use any type of stock alert icons or text to increase urgency.
You've already told people in your toolbar that stock is limited due to the sale, now show them that you only have limited stock on the product page.
8. Join our Conversion Rate Academy
EARLY ACCESS: 55% OFF Black Friday Sale.
If you really want to take your conversion rates to the next level and get instant access to my:
š§ The full training
ā Our conversion rate checklist
š¤ Supportive community
š¼ļø Proven wireframes
EARLY ACCESS: 55% OFF Black Friday Sale.
If you really want to take your conversion rates to the next level and get instant access to my:
š§ The full training
ā Our conversion rate checklist
š¤ Supportive community
š¼ļø Proven wireframes
š“ Weekly calls and clinics (starting from tomorrow)
š¤ Massive savings on softwares
āļø Direct access to myself and the team
and so much more for less than $50, then visit: conversionrateacademy.com
(Coupon auto applied at checkout)
āļø See what I did there!
š¤ Massive savings on softwares
āļø Direct access to myself and the team
and so much more for less than $50, then visit: conversionrateacademy.com
(Coupon auto applied at checkout)
āļø See what I did there!
That's all for today, tag someone in this post who needs to see this!
If this has helped you please help me with a follow @oliverkenyon and retweet. š
š§ Join 10k+ marketers getting my weekly Conversion Rate Optimisation newsletter š
getrevue.co
If this has helped you please help me with a follow @oliverkenyon and retweet. š
š§ Join 10k+ marketers getting my weekly Conversion Rate Optimisation newsletter š
getrevue.co
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