Gotta share some sauce with the new followers
If you're new to online business or need help with your cold email campaigns:
READ THIS
YOU WILL MAKE MONEY
Here's EVERYTHING I KNOW about converting emails into $$$ 👇
(I usually charge £199 for this info)
If you're new to online business or need help with your cold email campaigns:
READ THIS
YOU WILL MAKE MONEY
Here's EVERYTHING I KNOW about converting emails into $$$ 👇
(I usually charge £199 for this info)
I'm telling you to STUDY this thread
I'm deadly serious
Bookmark it
Get a pen and paper
Take notes
This is THE MOST VALUE PACKED thread I've ever dropped
Brain dumped everything I know about cold outreach into one thread
DO NOT NEGLECT THIS OPPORTUNITY
I'm deadly serious
Bookmark it
Get a pen and paper
Take notes
This is THE MOST VALUE PACKED thread I've ever dropped
Brain dumped everything I know about cold outreach into one thread
DO NOT NEGLECT THIS OPPORTUNITY
I'm about to break down the fundamentals of each cold email step
This is EXACTLY what I teach in my 1-1 coaching
I'll be going over:
> Offers
> Targeting
> Cleaning
> Copy
> Inbox management
> Testing
Let's get into it 👇
This is EXACTLY what I teach in my 1-1 coaching
I'll be going over:
> Offers
> Targeting
> Cleaning
> Copy
> Inbox management
> Testing
Let's get into it 👇
STEP 1: OFFER
You need to understand offer components before you even THINK about sending out your cold email campaigns.
Especially important if you're a lead gen agency.
You need to understand EXACTLY what you're offering prospects.
You need to understand offer components before you even THINK about sending out your cold email campaigns.
Especially important if you're a lead gen agency.
You need to understand EXACTLY what you're offering prospects.
Understand the fundamentals of your offer:
> Quantifiable Result
> Timeframe
> Niche
> Unique Mechanism
> Risk Reversal (Guarantee)
But what does each component mean and why is it important?
> Quantifiable Result
> Timeframe
> Niche
> Unique Mechanism
> Risk Reversal (Guarantee)
But what does each component mean and why is it important?
You can think of them as questions within the prospect's mind:
> QR = What am I getting?
> T = When will I get it?
> N = Who is it for?
> UM = How will you achieve it?
> RR > What if you don't get the result?
> QR = What am I getting?
> T = When will I get it?
> N = Who is it for?
> UM = How will you achieve it?
> RR > What if you don't get the result?
The offer components are just questions in the prospect's mind packaged up into one singular sentence.
> QUANTIFIABLE RESULT (What?)
This is the direct result your prospect will get from working with you.
If they choose to work with you, what QUANTIFIABLE benefit will they receive?
This is the direct result your prospect will get from working with you.
If they choose to work with you, what QUANTIFIABLE benefit will they receive?
Break it down:
What is the benefit to them?
> More time?
> More money?
NOW QUANTIFY IT
> HOW MUCH money?
> HOW MUCH time?
There's your quantifiable result sorted
What is the benefit to them?
> More time?
> More money?
NOW QUANTIFY IT
> HOW MUCH money?
> HOW MUCH time?
There's your quantifiable result sorted
> TIMEFRAME (When?)
How long will it take to achieve?
You can't have a result without a time
The obvious next question is:
"How long will it take until I have this result?"
How long will it take to achieve?
You can't have a result without a time
The obvious next question is:
"How long will it take until I have this result?"
The prospects are in pain
Your service is the solution
Put prospects out of their pain faster than the competition and you win the market share
Like @AlexHormozi says:
"Don't compete on price, compete on VALUE"
Your service is the solution
Put prospects out of their pain faster than the competition and you win the market share
Like @AlexHormozi says:
"Don't compete on price, compete on VALUE"
@AlexHormozi > NICHE (Who?)
Who is this service for?
It's so important to niche down
You get to understand the pain points, language, and target market of your prospects on a much deeper level
And when you understand these better?
You can provide a better service
Who is this service for?
It's so important to niche down
You get to understand the pain points, language, and target market of your prospects on a much deeper level
And when you understand these better?
You can provide a better service
@AlexHormozi You can also charge WAY more
Who gets paid more - the general surgeon or the specialised heart surgeon?
People pay for speciality and experience - don't neglect this
Who gets paid more - the general surgeon or the specialised heart surgeon?
People pay for speciality and experience - don't neglect this
@AlexHormozi > UNIQUE MECHANISM (How?)
How will you achieve this?
You won't just achieve it by "running email marketing"
You need to make your service unique
You'll achieve the QR by "setting up and optimising welcome flows to turn one-time buyers into repeat customers"
How will you achieve this?
You won't just achieve it by "running email marketing"
You need to make your service unique
You'll achieve the QR by "setting up and optimising welcome flows to turn one-time buyers into repeat customers"
@AlexHormozi > RISK REVERSAL (What if...?")
How are you going to reduce the risk in the prospect's mind?
When asking for money in exchange for a service, the risk is fully on the prospect
They stand to lose both their investment and time
How are you going to reduce the risk in the prospect's mind?
When asking for money in exchange for a service, the risk is fully on the prospect
They stand to lose both their investment and time
@AlexHormozi So it is your job to not only eliminate the risk on their part...
But to REVERSE IT
Put the risk back onto you so that YOU stand to lose something
Everyone just offers "money back"
YOU NEED TO RISK SOMETHING
But to REVERSE IT
Put the risk back onto you so that YOU stand to lose something
Everyone just offers "money back"
YOU NEED TO RISK SOMETHING
@AlexHormozi Give them money back + extra for wasting their time
Or
Work for free until you achieve the result
That way you risk something
You are either losing TIME or MONEY
The risk has been REVERSED
Or
Work for free until you achieve the result
That way you risk something
You are either losing TIME or MONEY
The risk has been REVERSED
@AlexHormozi > STEP TWO: TARGETING
Targeting is the next crucial step in your cold outreach
You can have:
> the best offer
> the best copy
> the best deliverability
But if you don't have your targeting in line
AKA
If your emails aren't going to the right people
It doesn't matter
Targeting is the next crucial step in your cold outreach
You can have:
> the best offer
> the best copy
> the best deliverability
But if you don't have your targeting in line
AKA
If your emails aren't going to the right people
It doesn't matter
@AlexHormozi The offer needs to make sense with the target audience
Use apollo(dot)io to scrape leads
A lead is simply just the details of someone who MAY be interested in your service
Apollo pulls lead details from people on LinkedIn
These are the contact details of Business owners
Use apollo(dot)io to scrape leads
A lead is simply just the details of someone who MAY be interested in your service
Apollo pulls lead details from people on LinkedIn
These are the contact details of Business owners
@AlexHormozi Filter by decision-makers:
> CEO
> CMO
> FOUNDER
> OWNER
You're going to want to search for your ideal client profile (ICP)
Search based on:
> Company size
> Revenue
> Industry
> CEO
> CMO
> FOUNDER
> OWNER
You're going to want to search for your ideal client profile (ICP)
Search based on:
> Company size
> Revenue
> Industry
@AlexHormozi A great tip to find companies you want to work with:
Search for the company name of your dream clients
Look at their apollo profile
LOOK AT THE KEYWORDS
Build a list of keywords associated with your target audience
Search for the company name of your dream clients
Look at their apollo profile
LOOK AT THE KEYWORDS
Build a list of keywords associated with your target audience
@AlexHormozi > STEP THREE: CLEANING
You've scraped all your leads
Now you have to clean the list
AKA
Removing all the data you don't need and then verifying the emails
Let's break this down into two parts:
Part 1: Cleaning data
Part 2: Verification
You've scraped all your leads
Now you have to clean the list
AKA
Removing all the data you don't need and then verifying the emails
Let's break this down into two parts:
Part 1: Cleaning data
Part 2: Verification
@AlexHormozi PART 1: CLEANING
You want to sort the data and remove all the columns you don't need
Here's what you need:
> First name
> Website
> Business name
> Email
Remove everything else
"but my first-line research!"
Shut up
I will teach you the sauce
You want to sort the data and remove all the columns you don't need
Here's what you need:
> First name
> Website
> Business name
Remove everything else
"but my first-line research!"
Shut up
I will teach you the sauce
@AlexHormozi Sort the emails by A-Z
Go delete all the names with no email
Next?
Go through the "company name" tab and make sure the name reads as you would say in convo
No LLC or LTD
Go delete all the names with no email
Next?
Go through the "company name" tab and make sure the name reads as you would say in convo
No LLC or LTD
@AlexHormozi PART 2: VERIFICATION
Your emails need verifying
As it scrapes from LinkedIn, data becomes outdated
People retire, quit, die etc
So you need to verify your emails so you protect your deliverability and keep the bounce rate low
Use voilanorbert or neverbounce
Your emails need verifying
As it scrapes from LinkedIn, data becomes outdated
People retire, quit, die etc
So you need to verify your emails so you protect your deliverability and keep the bounce rate low
Use voilanorbert or neverbounce
@AlexHormozi PART FOUR: COPY
You need to convince your prospects to take you up on the call by creating creative and persuasive email copy
Let me show you how 👇
You need to convince your prospects to take you up on the call by creating creative and persuasive email copy
Let me show you how 👇
@AlexHormozi I'm the copywriter at KnowledgeX
I've written copy for hundreds of clients and generated tens of thousands of revenue
And that's just the stats right now
So you're in good hands to listen to what I say
Follow these rules:
I've written copy for hundreds of clients and generated tens of thousands of revenue
And that's just the stats right now
So you're in good hands to listen to what I say
Follow these rules:
@AlexHormozi > KISS
Keep it short and simple
Keep your emails short and to the point
No one wants to read a wall of text
Keep it short and simple
Keep your emails short and to the point
No one wants to read a wall of text
@AlexHormozi > Use the @alxberman formula
CCC
- Compliment
- Case Study
- Call to action
Lead with a compliment about the business, follow up with a relevant case study, and input your CTA
Simple stuff
CCC
- Compliment
- Case Study
- Call to action
Lead with a compliment about the business, follow up with a relevant case study, and input your CTA
Simple stuff
@AlexHormozi @alxberman > Use the @cbwritescopy formula
The trojan horse formula
Come in with some value prop and sell the call after the response
Offer to help with some faults with their existing systems
Then tell them you'll walk them through it on a quick call
Works a charm
The trojan horse formula
Come in with some value prop and sell the call after the response
Offer to help with some faults with their existing systems
Then tell them you'll walk them through it on a quick call
Works a charm
@AlexHormozi @alxberman @cbwritescopy > Pique their interest
Simply come in and ask them about the problems they're experiencing
then frame your offer as the solution
I call this the "Intrigue/offer" formula
Simply come in and ask them about the problems they're experiencing
then frame your offer as the solution
I call this the "Intrigue/offer" formula
@AlexHormozi @alxberman @cbwritescopy E.G LEAN GEN
"Curious, are you currently able to take on more leads or is that too much of a hassle?"
You can simply leave it at that or combine both the intrigue and the offer
"Curious, are you currently able to take on more leads or is that too much of a hassle?"
You can simply leave it at that or combine both the intrigue and the offer
@AlexHormozi @alxberman @cbwritescopy "Curious, are you currently able to take on more leads or is that too much of a hassle? - INTRIGUE
We can help {{company}} book 20 qualified sales opportunities in just 30 days, or we'll work for free until we do" - OFFER
We can help {{company}} book 20 qualified sales opportunities in just 30 days, or we'll work for free until we do" - OFFER
@AlexHormozi @alxberman @cbwritescopy > Use open-ended language
Always use open-ended language in your copy
It's a form of psychology
People want to retain their autonomy
They want to FEEL in control of their decisions
Don't tell people what to do
Guide them towards what you wish them to do
Always use open-ended language in your copy
It's a form of psychology
People want to retain their autonomy
They want to FEEL in control of their decisions
Don't tell people what to do
Guide them towards what you wish them to do
@AlexHormozi @alxberman @cbwritescopy E.G
"Would you be open to..."
"Is this something you'd consider?"
"Mind if...?"
"Would you be open to..."
"Is this something you'd consider?"
"Mind if...?"
@AlexHormozi @alxberman @cbwritescopy > 3:1 ratio of You: I
Stop talking about yourself
Literally nobody cares
People like to hear about themselves and what can be done for them
Stop talking about yourself
Literally nobody cares
People like to hear about themselves and what can be done for them
@AlexHormozi @alxberman @cbwritescopy > Stop using desperate follow-ups
Stop looking desperate and pathetic in your follow-ups
"Did you get my first email??"
You're coming off as whiny and desperate
Come in with your offer yet again in CONTEXT
"The reason for my email the other day was because we can *OFFER*"
Stop looking desperate and pathetic in your follow-ups
"Did you get my first email??"
You're coming off as whiny and desperate
Come in with your offer yet again in CONTEXT
"The reason for my email the other day was because we can *OFFER*"
@AlexHormozi @alxberman @cbwritescopy > STEP FIVE: Inbox Management
When you receive a reply, DO NOT send your calendly link
YOU WILL GET IGNORED
You need to handhold the prospect
Give them two separate times to choose from and book them in yourself
YOU CAN NOT RELY ON PROSPECTS
When you receive a reply, DO NOT send your calendly link
YOU WILL GET IGNORED
You need to handhold the prospect
Give them two separate times to choose from and book them in yourself
YOU CAN NOT RELY ON PROSPECTS
@AlexHormozi @alxberman @cbwritescopy Make sure you follow up too
Plug your offer again and send loom videos if they've shown interest
Plug your offer again and send loom videos if they've shown interest
@AlexHormozi @alxberman @cbwritescopy > STEP SIX: AUDITING
You need to understand what is working and what's not
At the end of every month, go in and audit your scripts
See what's working and what's not
Lean into what is working and what isn't
You need to understand what is working and what's not
At the end of every month, go in and audit your scripts
See what's working and what's not
Lean into what is working and what isn't
@AlexHormozi @alxberman @cbwritescopy > STEP SEVEN: PRINT CASH
Print cash and go enjoy your life in Dubai
Print cash and go enjoy your life in Dubai
@AlexHormozi @alxberman @cbwritescopy That's it!
If you enjoyed this thread, shoot me a follow for more @inboundcash
Also, like and RT the below tweet:
If you enjoyed this thread, shoot me a follow for more @inboundcash
Also, like and RT the below tweet:
@AlexHormozi @alxberman @cbwritescopy If you want help writing your scripts, or need help with your offer and audience building,
book a 1-1 with me below:
calendly.com
book a 1-1 with me below:
calendly.com
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