Alex Hormozi made over $100M by age 31.
Here’s his little-known sales technique, which will 3x, 5x or even 10x your sales overnight.
🧵
Here’s his little-known sales technique, which will 3x, 5x or even 10x your sales overnight.
🧵
Alex believes selling shouldn’t be a struggle.
The goal isn't to persuade somebody to buy.
It’s to help them make a decision.
His CLOSER technique turns sales into a dialogue.
The goal isn't to persuade somebody to buy.
It’s to help them make a decision.
His CLOSER technique turns sales into a dialogue.
The technique is built around asking simple questions.
No 100-page presentations.
No fancy demos.
Customers talk - you close deals.
Let’s dive in👇
No 100-page presentations.
No fancy demos.
Customers talk - you close deals.
Let’s dive in👇
Clarify the Need
Ask the customer:
• What’s your goal?
• Why is that important to you?
• What makes you jump on this call?
• What would it look like 12m from now if your goal was achieved?
You can't sell something to a person who doesn't NEED anything.
Ask the customer:
• What’s your goal?
• Why is that important to you?
• What makes you jump on this call?
• What would it look like 12m from now if your goal was achieved?
You can't sell something to a person who doesn't NEED anything.
Label the Problem
“So you’ve done “x,y,z” and “x” isn’t working. Is that right?”
“Yes”
Now you have a joint enemy.
“So you’ve done “x,y,z” and “x” isn’t working. Is that right?”
“Yes”
Now you have a joint enemy.
Overview Past Pain
“So what have you tried in the past?”
“I’ve done “a, b, c”
“Why didn’t it work?”
Repeat for each solution they’ve tried.
Now the customer is ready for help.
But first👇
“So what have you tried in the past?”
“I’ve done “a, b, c”
“Why didn’t it work?”
Repeat for each solution they’ve tried.
Now the customer is ready for help.
But first👇
Sell The Vacation
Explain why previous solutions didn’t work:
“Your google ads aren’t performing?”
3 likely reasons:
• Wrong audience
• Confusing landing pages
• Complex onboarding process"
Add a 30sec story to explain each point.
That's how you build credibility.
Explain why previous solutions didn’t work:
“Your google ads aren’t performing?”
3 likely reasons:
• Wrong audience
• Confusing landing pages
• Complex onboarding process"
Add a 30sec story to explain each point.
That's how you build credibility.
Explain Away Their Concerns
Most customers will have concerns.
Practise addressing them before your sales calls.
2 main types:
• Price
• Decision Maker
Let’s dive in👇
Most customers will have concerns.
Practise addressing them before your sales calls.
2 main types:
• Price
• Decision Maker
Let’s dive in👇
Price
Price objections mean the customer doesn't understand the VALUE of your product.
"If I offer a Ferrari for $5000, would they find the money then?" @AlexHormozi
Explain:
• How they'll achieve the dream outcome
• How simple your solution is
• How little effort it takes
Price objections mean the customer doesn't understand the VALUE of your product.
"If I offer a Ferrari for $5000, would they find the money then?" @AlexHormozi
Explain:
• How they'll achieve the dream outcome
• How simple your solution is
• How little effort it takes
@AlexHormozi Decision Maker
“I need to talk to my husband”
“Sure, Ma'am, but what happens if he says no?”
“Well… I’d do it anyway" ➡️ sale closed
or...
“I need to talk to my husband”
“Sure, Ma'am, but what happens if he says no?”
“Well… I’d do it anyway" ➡️ sale closed
or...
@AlexHormozi “Well… I don't think I would do it”
“Does he know that you are snuggling with this?”
“Yes”
“Is he happy that you are struggling?”
“No”
“So why would he be opposed if you fix something he already doesn't approve of?”
“Does he know that you are snuggling with this?”
“Yes”
“Is he happy that you are struggling?”
“No”
“So why would he be opposed if you fix something he already doesn't approve of?”
@AlexHormozi Stay open and curious. Don't get defensive.
@AlexHormozi Reinforce the Decision
Deal closed?
Delight the customer with:
• Company swag
• A call from the CEO
• A personalized onboarding video
Positive reinforcement right after purchase will 2x your upsell chance.
Deal closed?
Delight the customer with:
• Company swag
• A call from the CEO
• A personalized onboarding video
Positive reinforcement right after purchase will 2x your upsell chance.
@AlexHormozi TL:DR
Use this little-known sales framework by @AlexHormozi to 3x, 5x or even 10x your sales overnight.
• Clarify the Need
• Sell the Vacation
• Label the Problem
• Overview Past Pain
• Explain Away The Concerns
• Reinforce the Decision to Buy
Use this little-known sales framework by @AlexHormozi to 3x, 5x or even 10x your sales overnight.
• Clarify the Need
• Sell the Vacation
• Label the Problem
• Overview Past Pain
• Explain Away The Concerns
• Reinforce the Decision to Buy
@AlexHormozi Thanks for reading!
If you enjoyed this, 2 requests:
1. Drop me a follow
@julia_m_mac
for ideas on business growth, startups, leadership
2. Share the thread so others can read
Just click below and up you go👇
If you enjoyed this, 2 requests:
1. Drop me a follow
@julia_m_mac
for ideas on business growth, startups, leadership
2. Share the thread so others can read
Just click below and up you go👇
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