Google Ads gurus always tell you to use negative keywords.
But they never tell you HOW to use negative keywords.
Here’s how to find them and use them to increase ROAS:
🧵
But they never tell you HOW to use negative keywords.
Here’s how to find them and use them to increase ROAS:
🧵
1. Why We Use Negative Keywords
Because sometimes people search for something that sounds like your offer but isn’t.
The easiest example is pool (billiards) vs swimming pools.
If you sell billiards supplies, you don’t want to show your ads to people who want floaties.
Because sometimes people search for something that sounds like your offer but isn’t.
The easiest example is pool (billiards) vs swimming pools.
If you sell billiards supplies, you don’t want to show your ads to people who want floaties.
If you do show your ad to someone who wants swimming pool supplies, they either won’t click (which will lower your reputation with Google), or they will and realize they’re in the wrong place (which will cost you for the click).
Both are problems. Negative keywords solves them.
Both are problems. Negative keywords solves them.
2. The Research Method
You can find negative keyword ideas through simple research.
Search terms related to your offer on Google and SEO/keyword apps.
See if anything irrelevant comes up.
Also, just think about it.
Are there any “pool vs pool” type issues with your offer?
You can find negative keyword ideas through simple research.
Search terms related to your offer on Google and SEO/keyword apps.
See if anything irrelevant comes up.
Also, just think about it.
Are there any “pool vs pool” type issues with your offer?
3. The Data Method
Researching and making educated guesses at first.
Once you start running traffic, you can just use your traffic data.
Go into your analytics and see which keywords are bringing in traffic.
If any of them look wrong, write them down for possible blocking.
Researching and making educated guesses at first.
Once you start running traffic, you can just use your traffic data.
Go into your analytics and see which keywords are bringing in traffic.
If any of them look wrong, write them down for possible blocking.
4. Implementation
Once you have your list of negatives, implementation is pretty easy.
First, go to targeting, then keywords, then negative.
Then choose between broad, phrase and exact match.
Then add the negative phrases you want to add.
Once you have your list of negatives, implementation is pretty easy.
First, go to targeting, then keywords, then negative.
Then choose between broad, phrase and exact match.
Then add the negative phrases you want to add.
5. Match Type
Let me explain match type more.
If you want to block “swimming pool”...
- Broad blocks searches with “swimming” and “pool”
- Phrase blocks searches with “swimming pool”
- Exact blocks he exact search “swimming pool”
Which you choose depends on the situation.
Let me explain match type more.
If you want to block “swimming pool”...
- Broad blocks searches with “swimming” and “pool”
- Phrase blocks searches with “swimming pool”
- Exact blocks he exact search “swimming pool”
Which you choose depends on the situation.
6. Copy-Pasting
Lastly, once you have a solid list of negative phrases, you can copy-paste them between campaigns.
If you’re creating a lot of campaigns with the same negatives, this will save you a lot of time.
Lastly, once you have a solid list of negative phrases, you can copy-paste them between campaigns.
If you’re creating a lot of campaigns with the same negatives, this will save you a lot of time.
7. Upkeep
This is not a one-time practice.
Instead, you should continually review your data, look for irrelevant phrases to block, and look for negative phrases that are blocking relevant phrases.
Keep getting better through data collection and testing.
This is not a one-time practice.
Instead, you should continually review your data, look for irrelevant phrases to block, and look for negative phrases that are blocking relevant phrases.
Keep getting better through data collection and testing.
That’s everything.
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Thanks for reading!
If you liked this thread:
1. Follow me @blvckledge for more
2. RT the tweet below to show some love
Thanks for reading!
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