For Gen Z, TikTok is the new search engine.
40% of people between 18-25 prefer it as their search engine.
And it surpassed Google in traffic last year.
If you want to grow your brand in 2023, TikTok SEO is crucial.
Here are 5 tips to create content that ranks in 2 min:
40% of people between 18-25 prefer it as their search engine.
And it surpassed Google in traffic last year.
If you want to grow your brand in 2023, TikTok SEO is crucial.
Here are 5 tips to create content that ranks in 2 min:
1. TikTok Is Optimizing For Search
β’ It added recommended search queries
β’ It increased the character count to 2200 so you can add more context and keywords.
β’ And EVEN Google now lists TikTok short form video within its SERPS
β’ It added recommended search queries
β’ It increased the character count to 2200 so you can add more context and keywords.
β’ And EVEN Google now lists TikTok short form video within its SERPS
2. Own a search query
Here's the growth opportunity...
If you can own a search query, TikTok becomes a growth machine.
But first, you need to find the search queries with potential.
Example β¬οΈ
Here's the growth opportunity...
If you can own a search query, TikTok becomes a growth machine.
But first, you need to find the search queries with potential.
Example β¬οΈ
The hashtag # sidehustle has 11.7B views, vs. # boringbusiness has 58.1M views.
# sidehustle has:
β’ High search volume
β’ High relevance
β’ High keyword difficulty
In comparison, # boringbusiness has:
β’ Medium search volume
β’ High Relevance
β’ Low to medium kw difficulty
# sidehustle has:
β’ High search volume
β’ High relevance
β’ High keyword difficulty
In comparison, # boringbusiness has:
β’ Medium search volume
β’ High Relevance
β’ Low to medium kw difficulty
3. What's The Formula For The Perfect Search Queries:
β’ Medium Search Volume
β’ High Relevance
β’ Low to Medium Keyword difficulty
β’ Medium Search Volume
β’ High Relevance
β’ Low to Medium Keyword difficulty
4. How To Rank
Hereβs the recipe:
β’ Select the keyword you want to rank for
β’ Inject it into your cover photo, in-video text, what you say, and captions
β’ Add the relevant hashtag and supporting hashtags
Here's how @Codie_Sanchez ranked for # boringbusiness:
Hereβs the recipe:
β’ Select the keyword you want to rank for
β’ Inject it into your cover photo, in-video text, what you say, and captions
β’ Add the relevant hashtag and supporting hashtags
Here's how @Codie_Sanchez ranked for # boringbusiness:
5. How To Use TikTok's SEO To Grow
Find low to medium difficulty search queries and create a TikTok series around them.
For example:
β’ Take the hashtag # boringbusiness
β’ Create a series called βBoring Business Ideas To Start In 2023β
Why?
Find low to medium difficulty search queries and create a TikTok series around them.
For example:
β’ Take the hashtag # boringbusiness
β’ Create a series called βBoring Business Ideas To Start In 2023β
Why?
β’ You rank for "Boring Business Ideas"
β’ The series means you have a backlog of "Boring Business Ideas" videos
β’ This backlog sends viewers to go down your content rabbit hole
This rabbit hole helps expedite the process of: Unaware β Follower β Fan.
β’ The series means you have a backlog of "Boring Business Ideas" videos
β’ This backlog sends viewers to go down your content rabbit hole
This rabbit hole helps expedite the process of: Unaware β Follower β Fan.
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- One case study every Thursday
- 35k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 Min a week
You can join us here:
marketingexamined.com
Plus, if you want to follow me @alexgarcia_atx then expect hella growth marketing content on your feed.
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
Appreciate y'all!
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
Appreciate y'all!
Here's a quick recap:
Love this post from @davegerhardtβs Exit Five community on the potential for short-form video to impact search.
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