Building a workshop is an excellent way to teach what you know and monetise your skills.
Here are 8 lessons from building a thread writing workshop to $1,000:
Here are 8 lessons from building a thread writing workshop to $1,000:
This Sunday I hosted a thread writing workshop.
It was my first experience of productising my knowledge apart from writing.
I thought it would be a total disaster and I was terrified that no one was going to attend.
But the results caught me by complete surprise.
It was my first experience of productising my knowledge apart from writing.
I thought it would be a total disaster and I was terrified that no one was going to attend.
But the results caught me by complete surprise.
The workshop sold out - and I couldn’t believe it.
Each student learned my exact frameworks on thread writing but most importantly they were all extremely satisfied with their investment.
This was an indescribable feeling to say the least.
Each student learned my exact frameworks on thread writing but most importantly they were all extremely satisfied with their investment.
This was an indescribable feeling to say the least.
But here's the truth.
Every creator has struggled with the concept of monetisation, and so have I.
Here are eight lessons I have learned from building a product so that you can achieve even better results.
Let’s dive in.
Every creator has struggled with the concept of monetisation, and so have I.
Here are eight lessons I have learned from building a product so that you can achieve even better results.
Let’s dive in.
1. Get going, then get good
You can either watch people live the life of their dreams or get into the arena and take action.
The choice is yours.
Embrace the mindset that you can figure everything out and you possess knowledge your audience is willing to learn.
You can either watch people live the life of their dreams or get into the arena and take action.
The choice is yours.
Embrace the mindset that you can figure everything out and you possess knowledge your audience is willing to learn.
2. Stop doubting yourself
“Don’t I need to be an expert to get paid?”
Absolutely not.
If you’re learning a high-value skill — there are people a few steps behind you who would gladly pay you for your expertise.
Be decisive with your decisions & confident with your execution.
“Don’t I need to be an expert to get paid?”
Absolutely not.
If you’re learning a high-value skill — there are people a few steps behind you who would gladly pay you for your expertise.
Be decisive with your decisions & confident with your execution.
3. Build trust and credibility
There's no shortcuts to perfecting your craft.
Start with the basics and create content that your audience wants to learn:
• Actionable tips
• Strategies and frameworks
• Simplifications of complex topics
Greater value = greater authority.
There's no shortcuts to perfecting your craft.
Start with the basics and create content that your audience wants to learn:
• Actionable tips
• Strategies and frameworks
• Simplifications of complex topics
Greater value = greater authority.
4. Understand your audience
The first step to creating your product is to understand if your audience needs it.
Before your idea stems to reality:
• Jump on calls
• Get into more conversations
• Recognise struggles and dream outcomes
Now it's time to build your product.
The first step to creating your product is to understand if your audience needs it.
Before your idea stems to reality:
• Jump on calls
• Get into more conversations
• Recognise struggles and dream outcomes
Now it's time to build your product.
5. Plan and prepare
Brainstorm ways your product or service can answer the questions of your audience.
• What’s the quantifiable end-result?
• What’s the problem you’re going to solve?
• What’s your unique selling proposition and mechanism?
This is the most important step.
Brainstorm ways your product or service can answer the questions of your audience.
• What’s the quantifiable end-result?
• What’s the problem you’re going to solve?
• What’s your unique selling proposition and mechanism?
This is the most important step.
6. Learn how to build
Use the tools at your disposal to construct a product that's one of one.
Here’s the tech stack I used:
• Carrd: Landing page
• Zoom: Workshop platform
• Keynote: Presentation and slides
• Tally forms: Feedback and reviews
Simplicity always wins.
Use the tools at your disposal to construct a product that's one of one.
Here’s the tech stack I used:
• Carrd: Landing page
• Zoom: Workshop platform
• Keynote: Presentation and slides
• Tally forms: Feedback and reviews
Simplicity always wins.
7. Learn how to sell
Keep your sales strategy simple:
• Announce on Twitter
• Promote on your email list
• Share with members of your audience
My early bird list was priced at $49 and every sale after at $99.
Once again, simplicity always wins.
Keep your sales strategy simple:
• Announce on Twitter
• Promote on your email list
• Share with members of your audience
My early bird list was priced at $49 and every sale after at $99.
Once again, simplicity always wins.
8. Learn how to deliver
Always fulfill the promise of your product and think of ways to differentiate it from the market.
Take it a step further and create an experience that your students will never forget.
Remember: Uniqueness attracts people more than anything else.
Always fulfill the promise of your product and think of ways to differentiate it from the market.
Take it a step further and create an experience that your students will never forget.
Remember: Uniqueness attracts people more than anything else.
Thanks for reading this thread!
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If you liked it:
‣ Hit the like button
‣ Let me know your thoughts
If you loved it:
‣ RT the first tweet
‣ Follow @The1stReporter
‣ Subscribe to the 1% Newsletter
the1percentnewsletter.beehiiv.com
8 lessons from creating a $1000 workshop:
1. Get going then get good
2. Stop doubting yourself
3. Build trust and credibility
4. Understand your audience
5. Plan and prepare
6. Learn how to build
7. Learn how to sell
8. Learn how to deliver
1. Get going then get good
2. Stop doubting yourself
3. Build trust and credibility
4. Understand your audience
5. Plan and prepare
6. Learn how to build
7. Learn how to sell
8. Learn how to deliver
Shoutout to @rczyxc for creating the stunning illustration for this thread.
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