No one clicks your ads = no new clients
Here are 5 killer ways to improve your click-through rate so you make more money from your ad spend:
Here are 5 killer ways to improve your click-through rate so you make more money from your ad spend:
1) Create curiosity, don’t satisfy
You need to give them enough information/education that piques their curiosity.
But not enough that they feel they have enough information to make a decision on whether your offer is for them.
It’s a fine balance.
You need to give them enough information/education that piques their curiosity.
But not enough that they feel they have enough information to make a decision on whether your offer is for them.
It’s a fine balance.
2) Don’t make your ads look like ads
The worst thing you can do is make your ads look like ads.
Make your creatives look native to the platform.
What type of content goes viral or is shared on FB? Use this in your ads.
Pro tip: Human faces always do well.
The worst thing you can do is make your ads look like ads.
Make your creatives look native to the platform.
What type of content goes viral or is shared on FB? Use this in your ads.
Pro tip: Human faces always do well.
3) Future pace
Let them know what is going to happen after they click.
Are they going to get more info, do they need to opt-in with their email, etc.
Future pacing will make them feel safe that they know what is coming after they click.
Let them know what is going to happen after they click.
Are they going to get more info, do they need to opt-in with their email, etc.
Future pacing will make them feel safe that they know what is coming after they click.
4) Targeting
You could have the best ad in the world but if it’s shown to the wrong people then the results will suck.
Make sure you’re using the most up-to-date targeting methods on each platform to laser target your ideal audience.
You could have the best ad in the world but if it’s shown to the wrong people then the results will suck.
Make sure you’re using the most up-to-date targeting methods on each platform to laser target your ideal audience.
5) Use your audience's language in the first line
The best way to get attention is to use your customer's language.
Ex: Client is in the spiritual niche.
The first line of our ad always uses words like “Manifestation, energy, abundance, etc.”
The best way to get attention is to use your customer's language.
Ex: Client is in the spiritual niche.
The first line of our ad always uses words like “Manifestation, energy, abundance, etc.”
There you go.
5 killer ways to improve the click-through and performance of your ads.
If you liked this thread:
1. Follow me @ohalloran_sam for more
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Thanks for reading!
5 killer ways to improve the click-through and performance of your ads.
If you liked this thread:
1. Follow me @ohalloran_sam for more
2. RT the tweet below to show some love
Thanks for reading!
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