In 1977, The world's Highest-paid Copywriter hosted seminars.
Each participant paid $4000.
For 23 years he taught the same 10 Psychological triggers to boost Sales.
Here you can learn them for free :
Each participant paid $4000.
For 23 years he taught the same 10 Psychological triggers to boost Sales.
Here you can learn them for free :
1. Guilt
Ever received an expensive gift from a friend on your birthday?
You get the urge to give something in return, it's the guilt.
So if you Include a gift in your copy many will feel guilty for not buying and you'll end up with a sale.
Ever received an expensive gift from a friend on your birthday?
You get the urge to give something in return, it's the guilt.
So if you Include a gift in your copy many will feel guilty for not buying and you'll end up with a sale.
2. Credibility
You're offering something for $10 that everyone is selling for $30.
Explain why your product is cheap but sound reasonable.
Raise all the objections & solve them.
Trust = Sale.
You're offering something for $10 that everyone is selling for $30.
Explain why your product is cheap but sound reasonable.
Raise all the objections & solve them.
Trust = Sale.
3. Trial period v. Satisfaction Conviction
Most people give a trial period but Joe used to give a Satisfaction conviction.
An offer that client thinks is going to rip you off.
One time Joe gave money to people for trying out the product if they end up returning it.
Most people give a trial period but Joe used to give a Satisfaction conviction.
An offer that client thinks is going to rip you off.
One time Joe gave money to people for trying out the product if they end up returning it.
4. Specificity
Use facts & numbers in your copy to establish trust and sound like an expert.
• Don't Say - Our product increased revenue.
• Say - Over 73% of customers reported an increase in their revenue by $500.
Specificity sells every time.
Use facts & numbers in your copy to establish trust and sound like an expert.
• Don't Say - Our product increased revenue.
• Say - Over 73% of customers reported an increase in their revenue by $500.
Specificity sells every time.
5. Consistency
Make the first sale simple, once the prospect commits to purchase - you can easily upsell it.
• First sale - Mobile phone.
• Second sale- Earphones, wireless charger.
• Third Sale - A premium membership to get the product before anyone else.
Make the first sale simple, once the prospect commits to purchase - you can easily upsell it.
• First sale - Mobile phone.
• Second sale- Earphones, wireless charger.
• Third Sale - A premium membership to get the product before anyone else.
6. Desire to belong
People buy any product because they subconsciously want to belong to the group that already owns or uses that product.
They buy Rolex because the richest people on earth own it.
Double down on that identity and enforce them.
People buy any product because they subconsciously want to belong to the group that already owns or uses that product.
They buy Rolex because the richest people on earth own it.
Double down on that identity and enforce them.
7. Sense of urgency
Let's say the prospect believes you & is ready to buy but you've not created any sort of urgency.
They're thinking " Well maybe I can buy it later. "
99% of time they wont.
You need to run :
• Holiday discount.
• A limited-time offer.
Let's say the prospect believes you & is ready to buy but you've not created any sort of urgency.
They're thinking " Well maybe I can buy it later. "
99% of time they wont.
You need to run :
• Holiday discount.
• A limited-time offer.
8. Fear
It's a great motivator to cause prospects to take action.
Coronavirus caused people to buy immunity-boosting shots.
Increased gun violence caused people to buy Guns.
If your product can save people from a thread then present it in that way.
It's a great motivator to cause prospects to take action.
Coronavirus caused people to buy immunity-boosting shots.
Increased gun violence caused people to buy Guns.
If your product can save people from a thread then present it in that way.
9. Exclusivity, Rarity, and Uniqueness
Most people would like to belong to a group that owns a very special limited number of products
Satan shoes by Lil Nas were sold out in under 1 minute as only 666 were produced
Each pair cost $1018.
People want to brag, help them.
Most people would like to belong to a group that owns a very special limited number of products
Satan shoes by Lil Nas were sold out in under 1 minute as only 666 were produced
Each pair cost $1018.
People want to brag, help them.
10. Mental engagement
The more mind works to reach an outcome successfully the more positive and enjoyable the experience.
If you make your copy too obvious the reader feels looked down upon and bored.
You need to :
• Add catchy Jingal.
• Spice it up with stories.
The more mind works to reach an outcome successfully the more positive and enjoyable the experience.
If you make your copy too obvious the reader feels looked down upon and bored.
You need to :
• Add catchy Jingal.
• Spice it up with stories.
TL;DR
10 Psychological triggers to boost sales :
1. Guilt
2. Fear
3. Credibility
4. Specificity
5. Consistency
6. Desire to belong
7. Sense of urgency
8. Mental engagement
9. Exclusivity, Rarity, and Uniqueness
10. Trial period v. Satisfaction Conviction
10 Psychological triggers to boost sales :
1. Guilt
2. Fear
3. Credibility
4. Specificity
5. Consistency
6. Desire to belong
7. Sense of urgency
8. Mental engagement
9. Exclusivity, Rarity, and Uniqueness
10. Trial period v. Satisfaction Conviction
While you're here, Check out my Consultation offer.
For 1 hours I'll share all my writing,content strategy and twitter growth secrets.
And a Dashboard that I personally use everyday.
tanmay478.gumroad.com
For 1 hours I'll share all my writing,content strategy and twitter growth secrets.
And a Dashboard that I personally use everyday.
tanmay478.gumroad.com
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