Today is Black Friday, the biggest shopping day of the year in America.
Here are 20 Black Friday stats:
Here are 20 Black Friday stats:
1. Black Friday is expected to grow 6-8% in 2022 from 2021s numbers.
2. 69% of people plan to shop online, 32% in person (a handful of people doing both) for Black Friday in 2022.
3. 42% of B.F. purchases were made on smart phones in 2021
2. 69% of people plan to shop online, 32% in person (a handful of people doing both) for Black Friday in 2022.
3. 42% of B.F. purchases were made on smart phones in 2021
4. For online Black Friday shoppers, 49% say Free Shipping influences their buying decision.
5. For those going to the store, 36% planned to show up between Midnight - 6am, 46% between 7-10am
5. For those going to the store, 36% planned to show up between Midnight - 6am, 46% between 7-10am
6. Over 20% of social media users bought a product on Black Friday after seeing it promoted by an influencer
7. Email marketing from retailers is more efficient during this time. Open rate increasing by 6% & click rate by 4%.
7. Email marketing from retailers is more efficient during this time. Open rate increasing by 6% & click rate by 4%.
8. 79% of customers buying through an online brand on social media expect a response within 24 hours. With 40% of the group expecting the response within 1 hour.
9. The average Black Friday shopper saves 24%
9. The average Black Friday shopper saves 24%
10. Big companies inflate their prices before Black Friday to make discounts look better. Amazon's 46 best selling beauty products were priced 28% higher in the 17 days leading up to Black Friday in 2021.
11. 74% of Black Friday online shoppers start their search on $AMZN
11. 74% of Black Friday online shoppers start their search on $AMZN
12. The word "Black Friday" has seen a 419% increase in search history since September 1st of 2022. Showing people getting ready and starting their shopping early.
13. In 2022 Men plan to spend an average of $465, while Women plan to spend an average of $300.
13. In 2022 Men plan to spend an average of $465, while Women plan to spend an average of $300.
14. 70% of people say they think Black Friday offers good deals. 41% say the good deals are not worth the hassle.
15. 60% of people say they have bought an item on Black Friday they later regretted. With an average price of the regretted item coming out to $233
15. 60% of people say they have bought an item on Black Friday they later regretted. With an average price of the regretted item coming out to $233
16. 44% of shoppers think Brands don't prepare enough for Black Friday
17. Retailers that offered a pickup option grew their revenue by 50% over the ones that did not in 2021
18. 37% of consumers say Black Friday deals impact their trust on that brand.
17. Retailers that offered a pickup option grew their revenue by 50% over the ones that did not in 2021
18. 37% of consumers say Black Friday deals impact their trust on that brand.
19. 79% of consumers agree stores should be closed on Thanksgiving and not open early for Black Friday.
20. Of the in person shoppers 62% will shop at Walmart $WMT and 58% at Target $TGT
20. Of the in person shoppers 62% will shop at Walmart $WMT and 58% at Target $TGT
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