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Critique of Influencers
if you're goal is to be the next Andrew Tate or Iman Gadzhi, you're setting yourself up for failure...
Here's why๐งต
Here's why๐งต
First things first, I admire & respect both Tate & Iman.
Hyper successful individuals who share an important message, all while building insanely large, impactful, and profitable personal brand
However, 99.99% of you should NOT model after them for the following reasons
Hyper successful individuals who share an important message, all while building insanely large, impactful, and profitable personal brand
However, 99.99% of you should NOT model after them for the following reasons
1/ You are not them
Most of you likely are not multi-millionaires (yet) who life an exciting and lavish lifestyle
50% of the reason Tate gets to say some of the things he does is bc he can back it with the success he accumulated
Most of you likely are not multi-millionaires (yet) who life an exciting and lavish lifestyle
50% of the reason Tate gets to say some of the things he does is bc he can back it with the success he accumulated
If you don't have a crazy lifestyle or authority, flexing will make you look pathetic
On top of that, success teaches you valuable lessons & inisghts that the masses are curious about, which is why both Iman & Tate are KILLING it on social
But that is not the only thing
On top of that, success teaches you valuable lessons & inisghts that the masses are curious about, which is why both Iman & Tate are KILLING it on social
But that is not the only thing
2/ Stories
Both Iman & Tate have exciting/sad stories, both going through hard times growing up and having to work harder than the average Joe to succeed & make their mark
Therefore, their stories are entertaining, inspiring, and relatable for the masses
Both Iman & Tate have exciting/sad stories, both going through hard times growing up and having to work harder than the average Joe to succeed & make their mark
Therefore, their stories are entertaining, inspiring, and relatable for the masses
If you have a more "average" story just like myself, you don't have the leverage to talk about these "crazy moments"
And given you're not as successful as them, you lack the crazy experiences/stories that go viral
And given you're not as successful as them, you lack the crazy experiences/stories that go viral
3/ Infrastructure
Tate & Iman are PROFESSIONALS
The way both these guys took over, it was orchestrated & planned for a while
Most of you mf can't even get clients' results, so what makes you think you can replicate these guys?
Hint: "repurposing content" won't do it
Tate & Iman are PROFESSIONALS
The way both these guys took over, it was orchestrated & planned for a while
Most of you mf can't even get clients' results, so what makes you think you can replicate these guys?
Hint: "repurposing content" won't do it
So are you just supposed to give up?
No.
In my eyes, here are some ways how YOU can build a large, impactful, and crazy profitable brand, even if you're just starting out or don't have the ultimate social proof (yet)
No.
In my eyes, here are some ways how YOU can build a large, impactful, and crazy profitable brand, even if you're just starting out or don't have the ultimate social proof (yet)
1/ Create Valueable Content
Pick your niche or topic
Understand what people frequently earch or ask for, or what common mistakes they make
Create content breaking down step-by-step how they can do it or avoid these mistakes
Give without expecting anything in return
Pick your niche or topic
Understand what people frequently earch or ask for, or what common mistakes they make
Create content breaking down step-by-step how they can do it or avoid these mistakes
Give without expecting anything in return
2/ Consistently push volume
Tate posted content for YEARS without people noticin him
Iman posted videos before he even had a business
Don't expect you to just "shortcut" the learning curve
Show up for 90 days & post content EVERY DAY.
Tate posted content for YEARS without people noticin him
Iman posted videos before he even had a business
Don't expect you to just "shortcut" the learning curve
Show up for 90 days & post content EVERY DAY.
once you have your consistency dialed in, start pushing out pure VOLUME
The more you post, the higher the likelihood of you going viral sooner rather than later
Quality x Quantity x Time = Success
The more you post, the higher the likelihood of you going viral sooner rather than later
Quality x Quantity x Time = Success
3/ Develop a voice
Tate & Iman can get away with their message
But for you, Joe Shmo to just talk about the same topics won't work
You'll be labled as a carbon copy
Instead find your own unique leverage point
Tate & Iman can get away with their message
But for you, Joe Shmo to just talk about the same topics won't work
You'll be labled as a carbon copy
Instead find your own unique leverage point
F.e I could go & trashtalk college / 9-5
But I had a great time in school & enjoyed working as a coach...
So for me to do it just bc "it works" would be very counterproductive in my eyes
Find your own messages near/dear to you, and leverage those to get people's attention
But I had a great time in school & enjoyed working as a coach...
So for me to do it just bc "it works" would be very counterproductive in my eyes
Find your own messages near/dear to you, and leverage those to get people's attention
4/ Tell your story
Go through life & ask yourself
- What were the most memorable & fun stories?
- What parts of my life can people relate to?
- What lessons did I learn over the years?
Find the best stories and personal moments to share, bc social media LOVES a good story
Go through life & ask yourself
- What were the most memorable & fun stories?
- What parts of my life can people relate to?
- What lessons did I learn over the years?
Find the best stories and personal moments to share, bc social media LOVES a good story
5/ Don't trend hop
Don't try to just chase trends
Focus on the core pillars & content style you enjoy most
When done right & long enough, people will like YOU, and not the content, meaning ANY content you post will get engagement.
Iman's TikTok is a great example of that
Don't try to just chase trends
Focus on the core pillars & content style you enjoy most
When done right & long enough, people will like YOU, and not the content, meaning ANY content you post will get engagement.
Iman's TikTok is a great example of that
That's the breakdown as a whole
As a reminder: Don't try to be the next Iman or Tate, aim to be the first you...
Find your path, using your story & your current value.
It's more sustainable and likely to succeed in both the short & long-term
As a reminder: Don't try to be the next Iman or Tate, aim to be the first you...
Find your path, using your story & your current value.
It's more sustainable and likely to succeed in both the short & long-term
If you want to learn how to properly grow & monetize an audience on Social Media, drop me a follow @jeremynickmoser
And if you liked this, drop it a retweet.
And if you liked this, drop it a retweet.
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