I’ve been running Google ads consistently for 2 years...
Here are 19 best practices for Google ads that have made me the most $$$
Implement these to skyrocket your sales🧵
Here are 19 best practices for Google ads that have made me the most $$$
Implement these to skyrocket your sales🧵
1. Craft messaging that focuses on the user's benefits, not features. Users respond to ads that speak to their needs.
2. Focus on your headlines. It's the main determinant of ad performance.
3. Avoid generic language in your ads. Use specific CTA, specific headlines, and specific keywords.
4. Align your keywords and business goals. Different keywords will have different purposes in the buyer's journey.
5. Delete low search volume keywords. Reduces clutter and improves ROI.
6. Use broad matches for long-tail queries. Use exact match for your highest value keywords. This maximises coverage on searches relevant to your business.
7. Maximise the current keywords you are targeting for by improving the ad rank of your ads.
Higher ad rank = lower bids = better ROI
Higher ad rank = lower bids = better ROI
8. How to improve ad rank:
- Create better ads
- Improve your landing page UX
- Raise your bids or adjust bid type (automatic)
- Create better ads
- Improve your landing page UX
- Raise your bids or adjust bid type (automatic)
9. Refine your traffic with negative keywords. Avoid irrelevant clicks.
10. Optimise for mobile by making ad texts that appeal to users across devices.
11. Use IF functions or Ad customizations for variations that target mobile users specifically.
12. Optimise your landing pages for every device. Better user experience = higher conversions.
13. Use Ad extensions. Delivers additional info. Beefs up ad space. Gives customers alternative ways to contact you.
14. Each ad group should have 3-5 ads and 3-4 ad extensions. Use these to test and iterate.
15. Align your landing page messaging with your ad's messaging. Match keywords, CTAs and headlines.
16. Always set up conversion tracking. Allows you to see which campaigns are driving customer activity.
17. Calculate your Revenue (hard): Conversions x $ per conv = total revenue
18. Calculate your costs (estimate): Budget + business overhead = total cost
19. Calculate your Minimum ROI: total revenue - total cost = total profit (ROI)
That's a wrap!
If you enjoyed this thread:
1. Follow me @georgeclementss for more of these
2. RT the tweet below to share this thread with your audience
If you enjoyed this thread:
1. Follow me @georgeclementss for more of these
2. RT the tweet below to share this thread with your audience
Want to increase your current monthly revenue?
If you're an e-commerce business owner doing over $20k p/m book a free demo call with myself today using the link in my bio
I'll show you our exact strategy to scale brands to $100k+ months.
If you're an e-commerce business owner doing over $20k p/m book a free demo call with myself today using the link in my bio
I'll show you our exact strategy to scale brands to $100k+ months.
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