10 cold outreach mistakes you're making that are preventing you from getting clients
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[THREAD]
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[THREAD]
1. You're targeting is off
The leads you're scraping aren't relevant or are not those of the decision-makers
Software I recommend to scrape high-quality leads:
- Clientscraper
- Apollo
- LeadRocks
- StoreLeads
The leads you're scraping aren't relevant or are not those of the decision-makers
Software I recommend to scrape high-quality leads:
- Clientscraper
- Apollo
- LeadRocks
- StoreLeads
2. You're acting spammy
- Subject lines like "free leads" etc
- Not using an unsubscribe link
- Sending from an untrustworthy domain
This will help you
👇
- Subject lines like "free leads" etc
- Not using an unsubscribe link
- Sending from an untrustworthy domain
This will help you
👇
3. Generic messaging
Instead of saying things like:
"We help companies increase their revenue"
Say:
"We will increase your revenue by {%} in {time-frame}"
Instead of saying things like:
"We help companies increase their revenue"
Say:
"We will increase your revenue by {%} in {time-frame}"
4. Not sending enough emails
I see a lot of people sending 20-30 emails a day for months
You can send at a much higher volume
- 132/day if using Gmail
- 300+day if using an SMTP
I see a lot of people sending 20-30 emails a day for months
You can send at a much higher volume
- 132/day if using Gmail
- 300+day if using an SMTP
5. Not testing
Not enough people are running A/B tests on their messaging to see what variables they can test to understand what works better and then scale that
This is a MUST
Not enough people are running A/B tests on their messaging to see what variables they can test to understand what works better and then scale that
This is a MUST
6. Only using one channel to reach prospects
There's far more to cold outreach than just email
Examples:
- LinkedIn
- Cold calls
- SMS campaigns
- Voicemail drops
The more channels you use to get in front of prospects, the better your chance of converting
There's far more to cold outreach than just email
Examples:
- Cold calls
- SMS campaigns
- Voicemail drops
The more channels you use to get in front of prospects, the better your chance of converting
7. Not following up
You need to:
- Have more than 1 follow-up email in your campaigns
- Have a lead nurturing sequence for those that don't respond
- Have a process to follow up with those that ask you to contact them at a later date
Don't neglect these
You need to:
- Have more than 1 follow-up email in your campaigns
- Have a lead nurturing sequence for those that don't respond
- Have a process to follow up with those that ask you to contact them at a later date
Don't neglect these
8. Not re-reading your emails
Before you send any campaign, send it to yourself (maybe others you trust too) and ask:
- Would I open this email?
- Would I respond?
If not, change it
Before you send any campaign, send it to yourself (maybe others you trust too) and ask:
- Would I open this email?
- Would I respond?
If not, change it
9. Not tracking your numbers
Tracking your outreach and knowing your numbers is KEY
If you aren't, you're just pissing in the wind
Read this 👇
Tracking your outreach and knowing your numbers is KEY
If you aren't, you're just pissing in the wind
Read this 👇
10. Your messaging is too long
Stop sending long-winded sales letters
Your messaging should:
- Detail the problem you solve
- Outline ROI
- Include a call-to-action
Keep it under 200 words
Stop sending long-winded sales letters
Your messaging should:
- Detail the problem you solve
- Outline ROI
- Include a call-to-action
Keep it under 200 words
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