Complete Circle
Complete Circle

@Compcircle

26 Tweets 5 reads Nov 29, 2022
The 3 basic needs have changed today from Food, Clothing & Shelter to Fast Food, Clothing & Shelter!
Jokes aside - today we are going to talk about the Quick Service Restaurant (Fast food) space and a company called Devyani International!
Do Retweet for wider reach :)
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- In 1991 when India opened to the rest of the world, QSR was unknown.
- 1991 reforms paved the way for the rise of QSR in India.
- QSR comes under the organized food services market. It serves food that is cooked quickly and cheaper as compared to fine dining restaurants
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- International brands have dominated the QSR market with a 50%+ market share because of investment in increasing geographical presence, brand equity, value focus, menu localization, etc.
- Burger King, McD, KFC, etc have been aggressively investing in opening more stores.
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- From FY14-FY20, the QSR market grew at a CAGR of 19.1%. It has bounced back well post the covid-19 period. They have also started focusing on high growth and high margins
- With rise of food delivery, takeaway is projected to grow faster and bigger as compared to dine-in
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- With the ongoing FIFA World Cup and Cricket season, sales are expected to boom in the ongoing quarter
- With price hikes at around high single digits, high inflation won’t have a significant impact on margins
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- A Return to Office continues and IT companies targeting tier 2 and 3 cities, young people would want to try more fast food from QSR
- Over the past 2-3 years Zomato and Swiggy have expanded to tier 1,2, and 3 cities.
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- They are now individually present in over 700+ cities. Due to this, QSR chains have been aggressive in store openings in tier 2 and 3 cities
- In terms of no. of transactions, QSR leads the food service industry.
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- This is because of short service time, wide availability, and affordability.
- The food service market has steadily shifted from an unorganized to an organized market
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Trends -
- Millennials prefer global western brands
- As the middle class has expanded over the last decade with a rise in per capita income, it has led to high disposable income and a rise in spending in QSR
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- Due to the large and rising millennial population, most international brands have started expanding their store count aggressively in recent years
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The Scope is huge!
- When it comes to penetration, India still has enough space to be filled for QSR chains to open more stores. - 1 McD store addresses 205000 people in China while 1 McD store addresses 925000 people in India
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Devyani International Ltd.
-One of India’s largest operators of QSR chain
- It is promoted by RJ Corporation which also owns Varun Beverages.
- In FY22 the company recorded its highest revenues and profits numbers
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- The YoY revenue growth stood at 84%. The EBITDA increased by 3x. The company is now net debt free on an external basis.
- It is the largest franchisee of Yum Brands in India that owns Pizza Hut, KFC worldwide
- It operates Pizza Hut, KFC in India, Nepal, Nigeria
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- They also operate Costa Coffee. They also have in-house brands like Vaango and Food Street.
- With increasing internet penetration, a growing middle class, and a millennial population, the company has witnessed good growth
- 5 Year data given below -
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KFC business performance -
- Launched new products
- Expanded to 133 cities in 2022 as compared to 97 in 2021.
- The company added 100 new stores.
- outside restaurant sales expanded to 44% from 33% thanks to tech and deliveries
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Pizza Hut Business -
- Crossed Rs. 500 crores of sales, 85% YoY growth
- New Variants Launched
- stores count at 413 from 297 in FY21
- 136 cities v/s 100 cities in FY21
- 63% of Pizza Hut sales were off-premise as v/s 57% in FY21.
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Costa Coffee Business -
- They will grow the brand aggressively
- Gross profit Rs. 33 cr v/s 17 cr in FY21
- Granted development rights for pan-India in a phased manner for the Costa coffee brand.
- 11 new stores, 55 total stores
- Now in 21 cities v/s 17 in FY21
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Financials FY22 v/s FY21 -
Strengths of the business -
- Ravi Jaipura, the promoter has 30+ years of experience in managing, establishing, and growing food, beverage, and dairy businesses in South Asia and Africa
- The company has well-diversified portfolio of brands
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- For healthy operating performance, the company has enhanced store economics and cost efficiency.
- Close ties with Yum along with marketing, technological, and operational skills have enabled it to position itself as a strong player in the QSR space
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- The company has been aggressive in-store expansion over the past 2-3 years to get into tier 2 and 3 cities to address the growing urban and middle-class population and also address the millennials
- They expanded to nearly 50 cities in India in FY22.
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- Brand contribution margin which is a key metric in QSR improved to 19.9% in FY22 vs 14.4% YoY.
- Due to this, pre-INDAS EBITDA jumped to Rs. 299.5 crores which are their highest ever
- Net Profit stood at Rs. 155.1 Cr v/s a loss in the previous year
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Outlook -
- Festive demand this year would have driven sales.
- There surely has been a lot of revenge buying across sectors.
- Inflation has cooled down input costs and will positively contribute to margins
- The company has plans to further increase prices as well
22/n
- In Q2FY23, EBITDA (Pre IndAS) stood at 112.5 crores and margins stood at 15.1%. (42% growth YoY)
- Devyani will benefit from the growing young population in urban cities + return to office + shift to tier 1 or 2 cities
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- Due to fast serving, and cheap prices as compared to fine dining, QSR is preferred for food.
- With low availability, there is room for more store expansion in both existing cities and the addition of new cities
References -
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End of thread! Thanks for reading :)
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Stay tuned for more.
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Please note this thread is not a recommendation for the sector or the stock.
It is purely education, please do your own due diligence before acting upon any of the information contained here.
Thank you.

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