How To Optimize Google Shopping Ads to Get More Revenue
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š§µ thread š§µ
In This Thread, We'll Be Covering 4 Main Areas of Optimization
1. Strategy
2. The Success Equation
3. The Relevance Equation
4. Primary Data Feed Test
Success starts with strategy
1. Strategy
2. The Success Equation
3. The Relevance Equation
4. Primary Data Feed Test
Success starts with strategy
Shopping Optimization #1:
Campaign Strategy
1. It comes down to the overall # of collections & products
2. Ideas
Ā° Tiered Shopping
Ā° Profit Margin (ROAS Goals)
Ā° Seasonality (Christmas)
Ā° Best-Sellers (top 10)
Campaign Strategy
1. It comes down to the overall # of collections & products
2. Ideas
Ā° Tiered Shopping
Ā° Profit Margin (ROAS Goals)
Ā° Seasonality (Christmas)
Ā° Best-Sellers (top 10)
Shopping Optimization #2:
The Success Equation
The main 2 things you can do to improve your ROAS?
1. Decrease CPCs
2. Increase Conversion Rate
Hint: Decreasing CPCs in order to maintain success is a lot harder than increasing product page/overall site Conversion Rate
The Success Equation
The main 2 things you can do to improve your ROAS?
1. Decrease CPCs
2. Increase Conversion Rate
Hint: Decreasing CPCs in order to maintain success is a lot harder than increasing product page/overall site Conversion Rate
Shopping Optimization #3:
The Relevance Equation
An easy indicator of how profitable you'll be when facing cold traffic on the search network
CTR <> Conversion Rate
Example of how to diagnose
Ā°High CTR + Low Conv Rate = Offer or Website Issue
The Relevance Equation
An easy indicator of how profitable you'll be when facing cold traffic on the search network
CTR <> Conversion Rate
Example of how to diagnose
Ā°High CTR + Low Conv Rate = Offer or Website Issue
How to improve Shopping Ads CTR
1. Title Relevancy
2. Ads Extensions
> Seller Ratings
> Promotions
> Product Highlights
3. Different Images
1. Title Relevancy
2. Ads Extensions
> Seller Ratings
> Promotions
> Product Highlights
3. Different Images
Shopping Optimization #4
Title Optimization
Easily the most important data feed attribute
the main thing is front-loading your first 70 characters with the most important info 1st
so
Brand Important: Brand 1st
(think Nike)
Brand Not Important: Product KW 1st
(most brands)
Title Optimization
Easily the most important data feed attribute
the main thing is front-loading your first 70 characters with the most important info 1st
so
Brand Important: Brand 1st
(think Nike)
Brand Not Important: Product KW 1st
(most brands)
How To Optimize Google Shopping Ads to Get More Revenue
1. Picking The Right Strategy
2. The Success Equation
3. The Relevance Equation
4. Primary Data Feed Test
1. Picking The Right Strategy
2. The Success Equation
3. The Relevance Equation
4. Primary Data Feed Test
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currently at 3,100
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