At 19, he dropped out of college with nothing but hustle and a dream.
40 years later, Don Peebles has built a real estate empire worth $8 billion.
How to win any deal using the Peebles Principles:
40 years later, Don Peebles has built a real estate empire worth $8 billion.
How to win any deal using the Peebles Principles:
1. Control The Deal
When going into any major deal,
..you need absolute control over some key element.
If you want to win as an entrepreneur,
..never negotiate a deal unless YOU are essential to it.
When going into any major deal,
..you need absolute control over some key element.
If you want to win as an entrepreneur,
..never negotiate a deal unless YOU are essential to it.
2. Make Your Money Going In
The best risk to take in any deal is the early risk,
..when you can get in for the least.
Do this, and you make your money at the front end,
..which is where you want to make it — not at the back end.
The best risk to take in any deal is the early risk,
..when you can get in for the least.
Do this, and you make your money at the front end,
..which is where you want to make it — not at the back end.
3. Being Lucky Means Being Ready
Opportunities come to everyone,
..but the winner is the one prepared to take advantage of them when they arrive.
Put yourself in the right place at the right time and you can seize these opportunities.
Opportunities come to everyone,
..but the winner is the one prepared to take advantage of them when they arrive.
Put yourself in the right place at the right time and you can seize these opportunities.
4. If The Key Doesn’t Work, Change The Lock
Not every deal succeeds.
If you have failed with one approach, look at the elements.
Don’t be afraid to do a reality check on any situation,
..and be flexible enough to change.
Not every deal succeeds.
If you have failed with one approach, look at the elements.
Don’t be afraid to do a reality check on any situation,
..and be flexible enough to change.
5. Be A Bulldog On Details
Never underestimate the importance of dealing with key details yourself.
Especially final details.
And especially, when it comes to influencing people whose help, or support, you need.
Never underestimate the importance of dealing with key details yourself.
Especially final details.
And especially, when it comes to influencing people whose help, or support, you need.
6. Listen To Your First Instinct
If your gut tells you that a deal is too risky..
..or your partners seem untrustworthy;
Pay attention. Step back. And reflect.
If you go ahead anyway, do so with extra protection..
Especially in terms of documentation.
If your gut tells you that a deal is too risky..
..or your partners seem untrustworthy;
Pay attention. Step back. And reflect.
If you go ahead anyway, do so with extra protection..
Especially in terms of documentation.
7. Respond Quickly To Attacks
Call it the bully principle..
If someone is attacking you, take them on immediately.
Even if the fight is a costly one.
That will save you from all kinds of trouble later on.
Call it the bully principle..
If someone is attacking you, take them on immediately.
Even if the fight is a costly one.
That will save you from all kinds of trouble later on.
8. Get Inside The Others’ Heads
Understanding what the other parties want takes creative thinking.
But ultimately, it’s your key to successful negotiations.
Find out what they want..
..and then give it to them.
Understanding what the other parties want takes creative thinking.
But ultimately, it’s your key to successful negotiations.
Find out what they want..
..and then give it to them.
9. Be The Last Man Standing
Most deals take far longer than expected.
Often the difference between failure and success,
..is simply the fortitude to endure.
And, to see things through to the end.
Most deals take far longer than expected.
Often the difference between failure and success,
..is simply the fortitude to endure.
And, to see things through to the end.
10. Turn Vinegar Into Wine
Don’t despair when problems arise.
They frequently create great opportunities.
Be alert to these silver linings..
..especially as they relate to other parties in a deal.
Don’t despair when problems arise.
They frequently create great opportunities.
Be alert to these silver linings..
..especially as they relate to other parties in a deal.
11. Use The Power Of Good Partnerships
Entrepreneurs are the gunslingers of capitalism,
..and generally like to go it alone.
But, if you can find a good partner.
One with energy, intelligence, and integrity..
..she can profoundly amplify your power.
Entrepreneurs are the gunslingers of capitalism,
..and generally like to go it alone.
But, if you can find a good partner.
One with energy, intelligence, and integrity..
..she can profoundly amplify your power.
12. Seeing Value Is Everything
The hallmark of the entrepreneur,
..is to see value that other people do not see, or have overlooked.
Even when lots of people are presented with the same deal you are..
..few can see it’s hidden value.
The hallmark of the entrepreneur,
..is to see value that other people do not see, or have overlooked.
Even when lots of people are presented with the same deal you are..
..few can see it’s hidden value.
If you found this helpful, follow me @jbonhotal
I share insights on human performance, coaching, and leadership.
And a book curation every weekend:
I share insights on human performance, coaching, and leadership.
And a book curation every weekend:
Don Peebles story is the epitome of the American Dream.
I’d highly encourage you to listen to his audiobook, ‘The Peebles Principles’
It’s a masterclass in building relationships & having a positive sum mindset to win any deal!
amazon.com
I’d highly encourage you to listen to his audiobook, ‘The Peebles Principles’
It’s a masterclass in building relationships & having a positive sum mindset to win any deal!
amazon.com
TL;DR
1. Control The Deal
2. Make Your Money Going In
3. Being Lucky Means Being Ready
4. If The Key Doesn’t Work, Change The Lock
5. Be A Bulldog On Details
6. Listen To Your First Instinct
1. Control The Deal
2. Make Your Money Going In
3. Being Lucky Means Being Ready
4. If The Key Doesn’t Work, Change The Lock
5. Be A Bulldog On Details
6. Listen To Your First Instinct
7. Respond Quickly To Attacks
8. Get Inside The Others’ Heads
9. Be The Last Man Standing
10. Turn Vinegar Into Wine
11. Use The Power Of Good Partnerships
12. Seeing Value Is Everything
8. Get Inside The Others’ Heads
9. Be The Last Man Standing
10. Turn Vinegar Into Wine
11. Use The Power Of Good Partnerships
12. Seeing Value Is Everything
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