12 Tweets 4 reads Dec 08, 2022
You have 2 choices:
You can join the 99% of creators who struggle to get noticed online.
Or...
You can stand out and position yourself as a Value Creator.
Here's how to do it:
Step 1: Define Your North Star
By definition - a follower needs a leader to follow.
• What are you leading people towards?
• What are you leading yourself towards?
• What does your end goal look like?
That is your personal brand. That is your reason for writing online.
And it’s okay if you don’t immediately know what your north star is…
Heck, I’m still figuring it out myself.
But always keep this in the back of your mind.
Step 2: Self Improve
This step is by far the most important.
Why?
Because your personal brand will only grow as much as you do.
1) Study skills that help you get to your north star.
2) Solve and document problems you encounter along the way.
3) Write about what you learn as you strive towards your north star.
This is how you never run out of content ideas.
And this is how you eliminate competition…
Step 3: Self Monetize
Everyone wants to get paid to do what they love.
Well, here’s how:
Solve your own problems in public.
• Write about it (like how I am now)
• Create systems and SOPs
• Outline projects
The more you follow your genuine intellectual curiosity…
The more you will differentiate yourself from others.
The more you self-improve…
The more trust and authority you will build for your personal brand.
The more you systemize and solve problems…
The more people you will impact (and the more money you will make).
Lastly - I want to add one last thing:
This should be a fun process.
If reading this didn't get you jacked up with excitement...
If you aren't intrinsically motivated to self-improve...
If this just sounds like a lot of work...
Then maybe this path isn't for you.
And that's okay.
Different strokes for different folks.
But if this did quicken your heartbeat…
If this did inspire you…
This by far the most fulfilling and rewarding process for getting paid to self improve.
Let’s get after it!
This was a quick excerpt from my past newsletter.
Like what you just read?
Read the full thing here: jayyanginspires.beehiiv.com

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