The unspoken secret to marketing:
Knowing most things wonβt work.
Simple right?
Yet we live in a world where we're alluded to feel like everything should work.
That is completely wrong.
Simple right?
Yet we live in a world where we're alluded to feel like everything should work.
That is completely wrong.
I like to think I write pretty engaging emails, however on a good day 1 in 3 people open them.
The normal thought process is that it's rubbish.
The marketing thought process is that itβs excellent compared to the average.
The normal thought process is that it's rubbish.
The marketing thought process is that itβs excellent compared to the average.
A 1% click-through rate.
The normal thought process is that no one clicked it.
The marketing thought process is that itβs excellent.
A marketer expects things to go wrong so puts extra effort into all aspects to ensure what goes right goes really right.
The normal thought process is that no one clicked it.
The marketing thought process is that itβs excellent.
A marketer expects things to go wrong so puts extra effort into all aspects to ensure what goes right goes really right.
How many people that see an advert for a car on TV actually feel inclined to buy it?
Not many, but it's still cost-effective marketing.
How many ads do you see on social media do you click on and buy?
Not many, but it's still cost-effective marketing.
Not many, but it's still cost-effective marketing.
How many ads do you see on social media do you click on and buy?
Not many, but it's still cost-effective marketing.
Don't work for the majority, work for the minority, the 1% and that's how you should love to operate.
The real secret to marketing is to keep on going despite only making very βsmallβ conversions and very βsmallβ wins.
The real secret to marketing is to keep on going despite only making very βsmallβ conversions and very βsmallβ wins.
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1. Follow @ohalloran_sam for more threads like this
2. RT the first tweet so other people can find it
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