Copywriting is Hard, But these Formulas can make it easy for you to create Great Copy.
Here are 11 Copywriting formulas that will help you to become a better Copywriter in just 2 min:
Here are 11 Copywriting formulas that will help you to become a better Copywriter in just 2 min:
1. The Aida Framework
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
2. The 4 Cβs
Clear - Keep the writing clear
Concise - keep it simple
Compelling - find a compelling angle to write from
Credible - write with credibility that what youβre promising can be trusted to happen.
Clear - Keep the writing clear
Concise - keep it simple
Compelling - find a compelling angle to write from
Credible - write with credibility that what youβre promising can be trusted to happen.
3. The 4 Uβs
Useful β Be useful to the reader
Urgent β Provide a sense of urgency
Unique β Convey the idea that the main benefit is somehow unique
Ultra-specific β Be ultra-specific with all of the above
Useful β Be useful to the reader
Urgent β Provide a sense of urgency
Unique β Convey the idea that the main benefit is somehow unique
Ultra-specific β Be ultra-specific with all of the above
4. Before β After β Bridge
Before β Hereβs your world β¦
After β Imagine what itβd be like, having Problem A solved.
Bridge β Hereβs a solution to get there.
Before β Hereβs your world β¦
After β Imagine what itβd be like, having Problem A solved.
Bridge β Hereβs a solution to get there.
5. Features β Advantages β Benefits (FAB)
Features β What you or your product can do
Advantages β Why this is helpful
Benefits β What it means for the person reading
Focus on benefits, not features.
Features β What you or your product can do
Advantages β Why this is helpful
Benefits β What it means for the person reading
Focus on benefits, not features.
6. Picture β Promise β Prove β Push (PPPP)
Picture β Paint a picture that gets attention and creates desire
Promise β Describe how your product/service/idea will deliver
Prove β Provide support for your promise
Push β Ask your reader to commit
Picture β Paint a picture that gets attention and creates desire
Promise β Describe how your product/service/idea will deliver
Prove β Provide support for your promise
Push β Ask your reader to commit
7. Sonia Simoneβs 5 Pieces Every Great Marketing Story Needs
β’ You need a hero
β’ You need a goal
β’ You need conflict
β’ You need a mentor
β’ You need a moral
β’ You need a hero
β’ You need a goal
β’ You need conflict
β’ You need a mentor
β’ You need a moral
8. Awareness β Comprehension β Conviction β Action (ACCA)
Awareness β Present the problem
Comprehension β Explain that you have the solution.
Conviction β Create a desire and conviction in your reader to use your solution.
Action β Call to action
Awareness β Present the problem
Comprehension β Explain that you have the solution.
Conviction β Create a desire and conviction in your reader to use your solution.
Action β Call to action
9. The Approach Formula
Arrive at the problem
Propose a solution
Persuade the listener why your solution will work
Reassure that you and your solution can be trusted
Orchestrate an opportune opportunity to sell
Ask for the order (or response)
Arrive at the problem
Propose a solution
Persuade the listener why your solution will work
Reassure that you and your solution can be trusted
Orchestrate an opportune opportunity to sell
Ask for the order (or response)
10. The 3 Reasons Why:
Why are you the best?
Why should I believe you?
Why should I buy right now?
This trio of ideas is an expansion on a tried-and-true question that all copywriters strive to answer.
Why are you the best?
Why should I believe you?
Why should I buy right now?
This trio of ideas is an expansion on a tried-and-true question that all copywriters strive to answer.
11. Star β Story β Solution
Star β The main character of your story
Story β The story itself
Solution β Explain how the star wins in the end
The star can be anythingβyour product/service/idea or even the reader.
Star β The main character of your story
Story β The story itself
Solution β Explain how the star wins in the end
The star can be anythingβyour product/service/idea or even the reader.
TLDR;
10 Copywriting Formulas to create Great Copy:
1. The Aida Framework
2. The 4 C's
3. The 4 U's
4. Before - After - Bridge
5. FAB Formula
6. PPPP Formula
7. 5 Pieces of Marketing
8. Acca Formula
9. The Approach Formula
10. The 3 reasons why
11. Star - Story - Solution
10 Copywriting Formulas to create Great Copy:
1. The Aida Framework
2. The 4 C's
3. The 4 U's
4. Before - After - Bridge
5. FAB Formula
6. PPPP Formula
7. 5 Pieces of Marketing
8. Acca Formula
9. The Approach Formula
10. The 3 reasons why
11. Star - Story - Solution
That's a Wrap!
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If you enjoyed this short thread.
1. Follow me @Abhishek_HQ for more of these.
2. RT the tweet below to share this thread with your audience
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