Brian Stoffel
Brian Stoffel

@Brian_Stoffel_

18 Tweets 10 reads Dec 11, 2022
Beginning investors should NOT trust their intuition
The most important investing approaches are counter-intuitive
Here are 5 counter-intuitive principles that have made me a better investor:⤵️
1⃣Don’t haggle
INSTINCT: Pay the lowest price possible.
If a stock is trading at $100, use a limit order for $99
Try to squeeze out every last penny of value
REALITY: These orders might not fill
You won’t want to buy tomorrow at *even higher* prices
Haggling causes you to NOT BUY a few mega-winners
Which is FAR MORE costly than slightly overpaying
SOLUTION: Zoom out
If you love a company, and its stock goes from $100 to $1,000
Does it matter if you got in at $99 or $105?
If you think a stock has 10x potential, don’t haggle!
2⃣Look for market-beaters
INSTINCT: Look for “cheap” businesses losing to the market
Many scan the “all-time low” list for ideas
REALITY: There’s a reason certain stocks beat the market
It means that:
👉People love the product
👉The business model is working
👉Wall Street recognizes that it is working
SOLUTION: Change where you look
If you must, go shopping on the “all-time HIGH” list than the "all-time low" list
and no longer tell yourself…
3⃣Business > Stock
INSTINCT: Focus on share price
What does the media report on?
Stock prices!
Tons of focus on price, very little focus on business results
REALITY: Short-term prices are driven by valuation
And valuation is driven by emotions.
In the short term, stock price movements are not correlated to the business at all
SOLUTION: Focus on the business
Spend most of your time looking at business results. This is what drives LONG-TERM results
Spend very little time watching stock prices
4⃣The P/E ratio IS NOT universally applicable
INSTINCT: The P/E ratio is the “price tag” of a stock
For many, it is the yardstick by which ALL stocks are judged
REALITY: P/E is fraught with errors
The “E” stands for “Earnings”. It can be unreliable for many reasons:
▪️ It uses accrual, not cash, accounting
▪️ It factors in gains/losses from outside investments
▪️ Wildly misleading for barely profitable companies
SOLUTION: Put it in context
It's A metric -- not THE ONLY metric that matters
You need to know:
🤔When it’s useful
🤷‍♀️When IT SHOULD BE IGNORED
Consider where a company is in its growth cycle
5⃣Batting .400 is GREAT!
INSTINCT: You must have at least 50% of stock picks beating the market
Without that, you CANNOT beat the market
REALITY: A @jpmorgan study from 1980-2014 showed that:
🟢Only 36% of stocks beat the market
🟢Only 7% of stocks accounted for nearly ALL the index's gains
This means that the odds of picking a winner are not a coin flip - they are more like a dice roll
SOLUTION: Use a reasonable yardstick
A good stock-picking system simply increases your odds of success
So, if even 45% of your stocks outperform and 10% are mega-winners, your system is working!
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To review:
1⃣Don’t haggle on price
2⃣Look at market beaters, not laggards
3⃣Focus on the business, not the stock
4⃣The P/E ratio is far from perfect
5⃣Batting below .500 can be just fine

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