My agency has driven over $100 million in revenue with our 7 high-converting copywriting formulas.
We charge thousands of dollars to implement them for our clients.
You can have them for free:
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We charge thousands of dollars to implement them for our clients.
You can have them for free:
๐งต
1. AIDA
A - Attention
I - Interest
D - Desire
A - Action
This is the most commonly used formula by just about every copywriter.
Use a hook to create attention, convert that into interest, then desire, then ask for the sale.
A - Attention
I - Interest
D - Desire
A - Action
This is the most commonly used formula by just about every copywriter.
Use a hook to create attention, convert that into interest, then desire, then ask for the sale.
2. PAS
P - Pain
A - Agitate
S - Solution
This one works best for the most painful problems.
Remind your reader of their pain, then pitch a solution to make the pain stop.
P - Pain
A - Agitate
S - Solution
This one works best for the most painful problems.
Remind your reader of their pain, then pitch a solution to make the pain stop.
3. BAB
B - Before
A - After
B - Bridge
Youโre not actually selling a product. Youโre selling a transformation.
Describe the painful present, then the dream outcome, and then explain how your offer bridges the gap between those.
B - Before
A - After
B - Bridge
Youโre not actually selling a product. Youโre selling a transformation.
Describe the painful present, then the dream outcome, and then explain how your offer bridges the gap between those.
4. PPPP
P - Problem
P - Promise
P - Proof
P - Proposal
This is similar to PAS, but rather than agitate, you jump right into promising to solve the problem and proving your solution.
Also similar to PAS, it flat-out works.
P - Problem
P - Promise
P - Proof
P - Proposal
This is similar to PAS, but rather than agitate, you jump right into promising to solve the problem and proving your solution.
Also similar to PAS, it flat-out works.
5. FAB
F - Features
A - Advantages
B - Benefits
I donโt use this one a ton because itโs usually better to start with emotional benefits rather than boring features.
With that said, itโs occasionally the best approach. Product descriptions are an example of when I like FAB.
F - Features
A - Advantages
B - Benefits
I donโt use this one a ton because itโs usually better to start with emotional benefits rather than boring features.
With that said, itโs occasionally the best approach. Product descriptions are an example of when I like FAB.
6. SSS
S - Star
S - Story
S - Solution
Stories attract attention, create emotion, and help you sell.
Create one that involves your offer, introduce the star, tell the story, then pitch the offer.
S - Star
S - Story
S - Solution
Stories attract attention, create emotion, and help you sell.
Create one that involves your offer, introduce the star, tell the story, then pitch the offer.
7. ACCA
A - Awareness
C - Comprehension
C - Conviction
A - Action
Usually, your reader knows their problem well and has used solutions similar to yours in the past.
If thatโs not the case, ACCA is good for informing before selling.
A - Awareness
C - Comprehension
C - Conviction
A - Action
Usually, your reader knows their problem well and has used solutions similar to yours in the past.
If thatโs not the case, ACCA is good for informing before selling.
Here they are one more time:
1. AIDA
2. PAS
3. BAB
4. PPPP
5. FAB
6. SSS
7. ACCA
Bookmark this thread in case you forget what those stand for, then use one next time you write sales copy.
1. AIDA
2. PAS
3. BAB
4. PPPP
5. FAB
6. SSS
7. ACCA
Bookmark this thread in case you forget what those stand for, then use one next time you write sales copy.
That's everything.
If you liked this thread:
1. Follow me @thePhilRivers for more
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Thanks for reading ๐ค
If you liked this thread:
1. Follow me @thePhilRivers for more
2. RT the tweet below to share the knowledge
Thanks for reading ๐ค
AIDA is my fav
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