The nine greatest ads and what makes them effective:
1. Volvo w/ Jean-Claude Van Damme
Volvo wanted to demonstrate the stability and precision of Volvo’s dynamic steering.
Cost: $4M
Results:
• 48M views in 9 days
• $170M in Revenue
1. Volvo w/ Jean-Claude Van Damme
Volvo wanted to demonstrate the stability and precision of Volvo’s dynamic steering.
Cost: $4M
Results:
• 48M views in 9 days
• $170M in Revenue
2. Frijoles & Frescas Grilled Tacos
They took a robbery and turned it into a viral ad.
And converted the robbers into characters looking to steal their delicious tacos.
Video hit 5 millions views in a few days.
They took a robbery and turned it into a viral ad.
And converted the robbers into characters looking to steal their delicious tacos.
Video hit 5 millions views in a few days.
3. Coinbase's Super Bowl Ad
When everybody zigs, zag.
2 things made it work:
• Nostalgic black screen like an old DVD screensaver
• Every ad was a highly produced video vs this
Results:
• 20M ppl visited the landing page in the 1 minute
• Added nearly $1B in market cap
When everybody zigs, zag.
2 things made it work:
• Nostalgic black screen like an old DVD screensaver
• Every ad was a highly produced video vs this
Results:
• 20M ppl visited the landing page in the 1 minute
• Added nearly $1B in market cap
4. Apple's Mac vs. PC
Apple found its enemy.
Found their downfalls.
Exploited them.
And positioned Mac's as the solution that never faces the problem.
Apple found its enemy.
Found their downfalls.
Exploited them.
And positioned Mac's as the solution that never faces the problem.
5. Nike Just Do It
In 1988, Nike dropped its first "Just Do It" campaign.
It was the story of Walt Stack talking about his daily 17-mile run and how he never waivers.
A simple but powerful story.
Results:
Grew sales from $877M to $9B from 1988 to 1998.
In 1988, Nike dropped its first "Just Do It" campaign.
It was the story of Walt Stack talking about his daily 17-mile run and how he never waivers.
A simple but powerful story.
Results:
Grew sales from $877M to $9B from 1988 to 1998.
6. Converse x @DwyaneWade
This ad goes down as one of the best sport ad campaigns.
Because ads that resonate identify with people.
And this ad isn't just for athletes but for people who fail and never stop getting up.
Fall down seven times. Get up eight.
This ad goes down as one of the best sport ad campaigns.
Because ads that resonate identify with people.
And this ad isn't just for athletes but for people who fail and never stop getting up.
Fall down seven times. Get up eight.
7. Burger King's Anti-Pre Roll Ads
The beauty of this campaign was the scale and targeting.
Burger King created 64 ads targeting viral videos where they addressed the elephant in the room - the ad.
Stunner meals sales rose 16%.
The beauty of this campaign was the scale and targeting.
Burger King created 64 ads targeting viral videos where they addressed the elephant in the room - the ad.
Stunner meals sales rose 16%.
8. Dollar Shave Club
One of the best ads of the last decade:
• Humor
• Introduces the product
• Differentiates the product
• Addresses the problem
• Introduces the solution
Cost $4500.
Results:
• Site crashed
• 12k orders in 48 hours
One of the best ads of the last decade:
• Humor
• Introduces the product
• Differentiates the product
• Addresses the problem
• Introduces the solution
Cost $4500.
Results:
• Site crashed
• 12k orders in 48 hours
9. Aviation Gin
The genius in this ad was the speed of execution and cultural relevance.
Peloton dropped a terrible ad that got slammed.
In 72 hours, @VancityReynolds:
• Spun up a sequel to the Peloton ad
• Used the same actress
• Used his product to navigate the story
The genius in this ad was the speed of execution and cultural relevance.
Peloton dropped a terrible ad that got slammed.
In 72 hours, @VancityReynolds:
• Spun up a sequel to the Peloton ad
• Used the same actress
• Used his product to navigate the story
If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)
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- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 Min a week
You can join us here:
marketingexamined.com
Plus, if you want to follow me @alexgarcia_atx then expect hella growth marketing content on your feed.
I spend all my time researching, writing, and distill it here.
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
I spend all my time researching, writing, and distill it here.
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
If you enjoyed this, then you'll enjoy this thread where I break down how I'd launch a campaign for Kia after their rebrand fail:
Side note: If you love marketing and are interested in the intersection of AI and Marketing then our second newsletter AI Examined is right up your alley.
Enter the AI Rabbit Hole:
ai-examined.beehiiv.com
Enter the AI Rabbit Hole:
ai-examined.beehiiv.com
Another great but obvious addition:
Apple's Think Different Campaign
Apple's Think Different Campaign
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