Joe Portsmouth 🧲
Joe Portsmouth 🧲

@joe_portsmouth

8 Tweets 1 reads Jan 17, 2023
Learn how to spy on your competitors and know exactly what they're doing in:
• Revenue
• Inventory
• Top Sellers
It's much simpler than you think.
Keep reading 👇
I was recently introduced to this platform called Particl.
They're the leading provider of:
• forecasting data
• market research
• pricing optimization
Their numbers are eye-popping 👀
Here's how it works:
1. Search for a company
2. Get a s*** ton of data on them
Check it out 👇
I looked up Let's Disco (skincare for men) and can see their:
• Revenue
• Unit volume
• Top products
• Average price
• Traffic and rank
• Notable recent events
Here are 3 ways you could use this data to gain an advantage on your competitors:
1. Understand market trends
2. Informs pricing strategy
3. Accurate forecasting
Let's quickly touch on all 3 of these:
1. Understand market trends
If you notice a dip in sales, you'd want to see if your competitors are getting hit with that same dip.
This could be a sign of customers cutting back on spend in this category.
OR... if it's just you, it's likely a product or messaging problem.
2. Informs pricing strategy
Set up alerts on your competitors:
• New product launches
• Price changes
Study the price points of all the top sellers in your industry.
Pinpoint the optimal price range for specific SKUs.
And see sales spikes when products become discounted.
3. Accurate forecasting
Avoid inventory pileups by predicting demand and optimizing your inventory.
Based on inventory trends from 70K+ brands in the database.
You'll get a much better understanding of where products are in their lifecycle.
From what I've seen using this tool (and heard from others in the industry as well)...
The data is crazy accurate.
And will help you keep tabs on your market and competitors.
Give it a shot here: bit.ly

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