Everyone talks about market research.
Few talk about competitive research.
But how do you do this exactly?
Here’s a simple process you can use to do competitive research: 👇
Few talk about competitive research.
But how do you do this exactly?
Here’s a simple process you can use to do competitive research: 👇
1. Find ~5 competitors crushing it. Both direct and indirect.
You can go to Amazon to find similar products and brands.
You can also use Pinterest, ads library, and good ol’ Google to look for brands in your industry.
Do your research!
You can go to Amazon to find similar products and brands.
You can also use Pinterest, ads library, and good ol’ Google to look for brands in your industry.
Do your research!
2. Look at and understand their ads, funnels, branding, messaging, positioning.
3. Create a list of their:
- Promos
- Claims
- Promises
- Guarantees
- Angles
- USPs
- UMs
- Types of creatives
3. Create a list of their:
- Promos
- Claims
- Promises
- Guarantees
- Angles
- USPs
- UMs
- Types of creatives
4. Rank each list by frequency/commonalities.
If it’s often used, then it’s probably working, right?
So do them better if you can and add your unique twist to it.
5. Buy from them to understand how you can beat them (quality, branding, design values, CX, etc.)
It’s simple!
If it’s often used, then it’s probably working, right?
So do them better if you can and add your unique twist to it.
5. Buy from them to understand how you can beat them (quality, branding, design values, CX, etc.)
It’s simple!
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Meet AdBox.
They curate the best ads based on the hook, creative concept, and how long the ad has been running.
- High performing FB ads
- Viral TT videos (both paid & organic)
- Strategies from the top brands
Check them out!
meetadbox.com
TLDR;
If you don’t want to make ads from scratch then be good at doing competitive research!
The process:
1. Find ~5 competitors crushing it
2. Understand their ads, funnels, etc.
3. Create a list of their claims, promos, etc.
4. Rank each list by frequency
5. Buy from them
If you don’t want to make ads from scratch then be good at doing competitive research!
The process:
1. Find ~5 competitors crushing it
2. Understand their ads, funnels, etc.
3. Create a list of their claims, promos, etc.
4. Rank each list by frequency
5. Buy from them
If you learned something from this thread:
1. Follow me for more threads like this.
2. Like & retweet the first tweet to spread the knowledge.
Thank you! 👇
1. Follow me for more threads like this.
2. Like & retweet the first tweet to spread the knowledge.
Thank you! 👇
P.S. Need help scaling your brand to $100k+/mo through FB ads without worrying about the media buying, copywriting, and creatives?
DM me “FBPARTNER” for more info.
DM me “FBPARTNER” for more info.
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