Hypnosis is a superpower.
It's subconscious persuasion.
Thread: 3 principles of hypnosis you can start using today.
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It's subconscious persuasion.
Thread: 3 principles of hypnosis you can start using today.
👀
No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.
Hypnosis is not getting someone to eat dog food on stage.
That's entertainment, not hypnosis.
Here's what Hypnosis is:
Hypnosis is not getting someone to eat dog food on stage.
That's entertainment, not hypnosis.
Here's what Hypnosis is:
Principle #1
Hypnosis is generating a multi-sensory simulation in someone's head that moves them to take an action of some sort.
Sometimes that action is changing a belief.
Sometimes it's changing a habit.
Hypnosis is generating a multi-sensory simulation in someone's head that moves them to take an action of some sort.
Sometimes that action is changing a belief.
Sometimes it's changing a habit.
3 parts to that definition:
1. Multisensory
2. Simulation
3. Moves them to action
You need all 3.
1. Multisensory
2. Simulation
3. Moves them to action
You need all 3.
Yes hypnosis can work "miracles."
Addicted to 8 packs/day of cigarettes for 40 years? Cured in 2 or 3 sessions.
Lose 200 pounds and keep it off.
This is normal in the hypnotherapist world, which is why...
Addicted to 8 packs/day of cigarettes for 40 years? Cured in 2 or 3 sessions.
Lose 200 pounds and keep it off.
This is normal in the hypnotherapist world, which is why...
Big Pharma hates hypnotherapists because hypnotherapists get results fast, often forever.
(Big Pharma also pays a lot of ad dollars to Hollywood, which may have to do with why you thought hypnosis was about getting people to eat dog food.)
(Big Pharma also pays a lot of ad dollars to Hollywood, which may have to do with why you thought hypnosis was about getting people to eat dog food.)
Let's dig in to the 3 parts of hypnosis.
First we said it is multisensory.
That means you are using the readers' mind's eye- also their mind's ear, mind's tongue, mind's sense of touch.
First we said it is multisensory.
That means you are using the readers' mind's eye- also their mind's ear, mind's tongue, mind's sense of touch.
I tell my clients to think and communicate in terms of senses.
Don't tell me what it is, tell me what it looks like.
Don't tell me the sound, tell me what it sounded like.
Don't tell me what it is, tell me what it looks like.
Don't tell me the sound, tell me what it sounded like.
You must use metaphors and analogies in hypnotic persuasion.
If they can't see it in their mind's eye, it doesn't register.
If they can see it in their mind's eye, it does register.
Simple as.
If they can't see it in their mind's eye, it doesn't register.
If they can see it in their mind's eye, it does register.
Simple as.
🚨 Ethics Alert 🚨
If you have implanted something inside someone's mind, then you have created a simulation for them.
This can be used for great good (like stopping smoking) or for great evil (use your imagination).
Just because you *can*, doesn't mean you *should*.
If you have implanted something inside someone's mind, then you have created a simulation for them.
This can be used for great good (like stopping smoking) or for great evil (use your imagination).
Just because you *can*, doesn't mean you *should*.
See it in mind's eye = believe it happened in real life.
This is why it's so easy to implant false memories.
If you tell someone something that happened that didn't, you have simulated that person, place, or thing in their mind, and they now have a memory of it.
This is why it's so easy to implant false memories.
If you tell someone something that happened that didn't, you have simulated that person, place, or thing in their mind, and they now have a memory of it.
They have a real-life memory in their brain of imagining this thing happening.
If they're asked about it later, many of them will believe it did in fact happen.
They saw it in their mind's eye!
(Hence all the courtroom dramas with implanted memories on witnesses.)
If they're asked about it later, many of them will believe it did in fact happen.
They saw it in their mind's eye!
(Hence all the courtroom dramas with implanted memories on witnesses.)
Principle #2
The subconscious mind is only ever five years old.
While the conscious mind continues developing until about age 25, the subconscious mind stops at age five.
What does that mean for hypnotic writing?
The subconscious mind is only ever five years old.
While the conscious mind continues developing until about age 25, the subconscious mind stops at age five.
What does that mean for hypnotic writing?
You have heard it said write to the fifth grade level, but I say unto you, write for five year olds!
If you are talking to the deep structures of the subconscious, using college level language won't work.
It will leave your reader confused, bored, distracted, and unpersuaded.
If you are talking to the deep structures of the subconscious, using college level language won't work.
It will leave your reader confused, bored, distracted, and unpersuaded.
What does writing for a 5 year old look like?
-Simple
-Direct
-Straightforward
-Clear
-Simple
-Direct
-Straightforward
-Clear
You don't tell a 5 year old
"Put it down."
You tell a 5 year old
"Put it down, over there, gently."
Instructions or bed time stories, you get literal and you stay literal.
"Put it down."
You tell a 5 year old
"Put it down, over there, gently."
Instructions or bed time stories, you get literal and you stay literal.
This is how to tell stories.
This is how to write fiction.
This is how to communicate.
This is how to persuade the subconscious of your reader.
This is how to write fiction.
This is how to communicate.
This is how to persuade the subconscious of your reader.
Side note-
A few of you are thinking "yes Joshua, that makes sense for 5 year olds, but my high ticket offer is complex and my buyers are smart, so this won't work for me."
Oh my sweet summer child, you more than anyone need to talk to the subconscious of your prospects!
A few of you are thinking "yes Joshua, that makes sense for 5 year olds, but my high ticket offer is complex and my buyers are smart, so this won't work for me."
Oh my sweet summer child, you more than anyone need to talk to the subconscious of your prospects!
The more complex the deal, the more space for confusion.
The more space for confusion, the more the need for trust.
Clear language creates trust.
Clear language creates trust.
Clear language creates trust.
If the 5 year old doesn't trust you, your sale is dead, period.
The more space for confusion, the more the need for trust.
Clear language creates trust.
Clear language creates trust.
Clear language creates trust.
If the 5 year old doesn't trust you, your sale is dead, period.
"Can you gently lay that toy down over there in that red bin, please?"
That's not condescending, that's giving the 5 year old a chance to do a great job at a task.
Give your prospect tasks they can't do, you're doomed.
That's not condescending, that's giving the 5 year old a chance to do a great job at a task.
Give your prospect tasks they can't do, you're doomed.
Principle #3
The Chain Of Beliefs
The most important aspect of the hypnosis conversation is the patient believing it's going to work.
We use convincers at the beginning of hypnosis. These prove to them that it is going to work, hypnosis works for them, they will be hypnotized.
The Chain Of Beliefs
The most important aspect of the hypnosis conversation is the patient believing it's going to work.
We use convincers at the beginning of hypnosis. These prove to them that it is going to work, hypnosis works for them, they will be hypnotized.
Clients must believe that hypnosis is going to work before it actually does.
(In sales speak, selling to a prospect who doesn't believe that your solution could possibly work is a hard lonely road.)
(In sales speak, selling to a prospect who doesn't believe that your solution could possibly work is a hard lonely road.)
Chain Of Beliefs applies to all persuasion.
Yes, it's possible to manipulate and coerce and lie for short term wins.
Long term wins come only from telling the truth in a way that helps your clients win.
(As I said, no pendulums or blondes here, just fundamental truths.)
Yes, it's possible to manipulate and coerce and lie for short term wins.
Long term wins come only from telling the truth in a way that helps your clients win.
(As I said, no pendulums or blondes here, just fundamental truths.)
Second aspect of Chain Of Beliefs:
After people believe that hypnosis can work for them...
...You have to tell people what they need to know in the right order.
Open the box THEN assemble the furniture, not the other way around.
After people believe that hypnosis can work for them...
...You have to tell people what they need to know in the right order.
Open the box THEN assemble the furniture, not the other way around.
Let's apply Chain Of Beliefs to sales copy.
The first thing that people need to know: "what the hell is this?"
Your prospects are already overwhelmed before they start skimming your sales letter.
You must start with a hook that is urgent and relevant to your prospect.
The first thing that people need to know: "what the hell is this?"
Your prospects are already overwhelmed before they start skimming your sales letter.
You must start with a hook that is urgent and relevant to your prospect.
Ben Settle is excellent at this.
He's the copywriter's copywriter.
At the beginning of every sales letter he's ever written he starts with:
What it is
What it does
What it does for you.
NOW you want to read on to learn more.
He's the copywriter's copywriter.
At the beginning of every sales letter he's ever written he starts with:
What it is
What it does
What it does for you.
NOW you want to read on to learn more.
With the Chain Of Belief set up right, your prospect's subconscious believes your story that "reading this will make my life better."
Now (and only now) you can make your pitch, teach your lesson, tell your story.
Now (and only now) you can make your pitch, teach your lesson, tell your story.
BONUS LESSON: Hypnosis and ghostwriting
You remember that the client needs to believe that hypnosis is going to work.
Otherwise they will be in a place of resistance, conscious, and even unconscious resistance to every suggestion that comes on later.
You remember that the client needs to believe that hypnosis is going to work.
Otherwise they will be in a place of resistance, conscious, and even unconscious resistance to every suggestion that comes on later.
The suggestions are effectively commands of the subconscious mind.
We want the person feeling
"Wow, this is going to work! I can sit back. I can lower my defenses. This is going to work for me!"
We want the person feeling
"Wow, this is going to work! I can sit back. I can lower my defenses. This is going to work for me!"
Now let's apply this to my ghostwriting projects.
It takes me 10 months to write most books.
Prospects show up all the time having read sales letters about "publish your book in just 30 days!1!!1"
How do I defuse this false narrative that gets in the way of my work?
It takes me 10 months to write most books.
Prospects show up all the time having read sales letters about "publish your book in just 30 days!1!!1"
How do I defuse this false narrative that gets in the way of my work?
First, I create a multisensory simulation for the prospect.
When I talk of the 10 month process and the resulting ROI, I don't use only boring language like "ROI."
I invoke every sense like this:
When I talk of the 10 month process and the resulting ROI, I don't use only boring language like "ROI."
I invoke every sense like this:
"Imagine 1 month after your book launch and your calendar is overloaded with Discovery Calls for your high ticket offer.
You get away for the weekend with your spouse to recharge, knowing you are coming back to a fully booked calendar.
Where do you head off to?"
You get away for the weekend with your spouse to recharge, knowing you are coming back to a fully booked calendar.
Where do you head off to?"
If you can't deliver those kind of results, you shouldn't use that sales technique, because you are just defrauding people.
But if you do create "my calendar is full!" experiences, then hell yes help your prospect sense what that will feel like!
But if you do create "my calendar is full!" experiences, then hell yes help your prospect sense what that will feel like!
Second, talk to the 5 year old.
Even in the complex deals, I use simple, direct, straightforward, clear language.
This is not condescending, this is helping the prospect think clearly themselves without the distraction of a confused subconscious.
Even in the complex deals, I use simple, direct, straightforward, clear language.
This is not condescending, this is helping the prospect think clearly themselves without the distraction of a confused subconscious.
Third, I maintain the Chain Of Belief.
I walk them through Month 1, Month 3, Month 8 of the ghostwriting and ghostpublishing process.
I give them all the supporting evidence in the world so they can come to their own conclusion:
I walk them through Month 1, Month 3, Month 8 of the ghostwriting and ghostpublishing process.
I give them all the supporting evidence in the world so they can come to their own conclusion:
Every prospect concludes that no "book finished in 30 days" 🤡 ghostwriter can possibly come close to the results that I get for my clients.
I eliminate all competition by speaking the truth, through multiple senses, clearly, maintaining the Chain Of Belief.
I eliminate all competition by speaking the truth, through multiple senses, clearly, maintaining the Chain Of Belief.
My best clients want to do their topic justice.
They want to serve their readers with their book but also generate prospects for their high ticket offers.
They know they can't do that with a second rate book, so they sign the contract and we get started.
They want to serve their readers with their book but also generate prospects for their high ticket offers.
They know they can't do that with a second rate book, so they sign the contract and we get started.
(You just felt yourself signing your name to a contract, didn't you?
And you felt your chest swell with pride because you know your book is the *best it could be* because you went with Joshua Lisec, didn't you?
Hypnosis works which is why I use it in every book I write!)
And you felt your chest swell with pride because you know your book is the *best it could be* because you went with Joshua Lisec, didn't you?
Hypnosis works which is why I use it in every book I write!)
Now you know the 3 Principles of hypnosis:
1. Multisensory stimulation
2. Talk to the 5 year old
3. Maintain the Chain of Belief
If you do this on every email, every blog post, every thread, every book, your sales will skyrocket.
1. Multisensory stimulation
2. Talk to the 5 year old
3. Maintain the Chain of Belief
If you do this on every email, every blog post, every thread, every book, your sales will skyrocket.
Are you a business owner with a high ticket offer who is ready to scale?
You could be just 10 months from the perfect book to catapult your business.
Let's talk at entrepreneurswordsmith.com
You could be just 10 months from the perfect book to catapult your business.
Let's talk at entrepreneurswordsmith.com
Did you make $1,000 from this thread?
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