Rebook, once a popular shoe brand, has been struggling in recent years.
But, why did Reebok get extinct? [A Thread ๐งต]
But, why did Reebok get extinct? [A Thread ๐งต]
In the 1980s, the trend of women's aerobic classes created a demand for specialised shoes.
Reebok saw an opportunity and launched a line of shoes specifically for this market. This launch was their first commercial hit.
Reebok saw an opportunity and launched a line of shoes specifically for this market. This launch was their first commercial hit.
Nike was the dominant shoe brand at the time, and Reebok was unable to compete. In an attempt to challenge Nike, Adidas and Reebok merged.
However, this acquisition ultimately did more harm than good for Reebok.
However, this acquisition ultimately did more harm than good for Reebok.
So, what mistakes did the company make?
1.Identity crisis: A successful brand needs to have its own unique identity that sets it apart from competitors and makes customers want to buy their products.
1.Identity crisis: A successful brand needs to have its own unique identity that sets it apart from competitors and makes customers want to buy their products.
2.Quality control: As the company grew and expanded, they lost focus on maintaining the quality of their products.
3.Poor handling of acquisition: After being acquired by Adidas, the company did not do enough to promote the Reebok brand. This led to it being overshadowed by other brands and ultimately contributed to its decline.
Will Reebok be able to bounce back?
Let me know in the comments.
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1. Follow me @ayushshukl99 for more threads on growth, business and entrepreneurship.
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Let me know in the comments.
If you found value in this thread please consider:
1. Follow me @ayushshukl99 for more threads on growth, business and entrepreneurship.
2. Retweet the first tweet and help others get smarter.
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